Online Buyer's Motivation

In: Business and Management

Submitted By pvnidhin
Words 464
Pages 2
What Motivates Consumers To Go For ‘Online’ Purchasing
(Research)

Introduction
A product is such that it requires consumer’s acceptance and behavior for it to be purchased. Consumers these days have various means of buying products, out of which consumers have the choice of buying ‘Online’ as well as ‘Offline’.
As technology is being updated, most of the consumers feel convenient and easy to place orders online. Our research is a study about consumer’s motivation towards online buying. Objective
“To find out the factors that motivates consumers to place an order, on online retail websites” Methodology
Since it is an exploratory research we took up questionnaire to generate response. The questionnaire is designed in such a way that the answers will reveal how a consumer is motivated to go for online shopping. Data is collected through online survey. Sampling
Sampling unit: Online buyers
Sample size: 20
Sample procedure: convenience sampling

Data Interpretation

We asked the respondents of how do you shop and 75% i.e 15 people said that they would shop both ‘online’ as well as ‘offline’
85% of the people answered flipkart as the most used online store. As we know that flipkart was the first retailing online store.

We interpreted that 14% of the respondents shop online once in a month. We also believe that there could be a correlation between their income and purchase power.

We also found that the respondents use online websites to either to compare brands or to generate information.
We also could find that most of the users order online due to convenience. So Convenience could be a main motivator for consumers to go online.

Nevertheless most of the respondents have bought something online. As we look at the last question we can also see that preference of Cash On Delivery has a higher percentage. Hence this also shows…...

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