Organziational Behavior in the 21st Century

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Submitted By cwrube
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Pages 9
A Night Club at National Harbor: Industry Analysis
Constantine Asangong, Charles R. Winfrey, Rami Bannourah, and Brent Brown
MGMT 600
DeVry University, Keller Graduate School of Management

Industry Analysis
Industry Review
It is always challenging to run a business irrespective of the type of business. The basic purpose for all business investments is to maximize profits by cutting cost and increasing sales. The night club and liquor industry is a very lucrative industry that targets the young and active age group. This industry includes night clubs, lounges, bars &grills. It is also connected to the food and beverage industry since food is also serve in most if not all of the locations.
There are about 45,000 bars and night club establishment national wide with a combine annual revenue of about $20,000 (www.researchandmarkets.com). The cost of running a night club varies from city to city but most of all influence by government regulations. Revenue is raise from entrance fees which can range from $20.00 to $50.00 within the market. However, this provides just a small fraction of the revenue generated. A large proportion comes from the sales of beverages. By some accounts, there can be up to 200% profit margin.
The most successful night clubs are those located within the downtown area of big cities with other night time and life style activities like bars and grill, restaurants, movies theaters, and most of all Casinos. According to the ‘huffington post’, 10 out of the top 13 night clubs in the U.S are located in Las Vegas, NV with annual revenue ranging from $25 million to $70 million. Atlantic city, NJ is number 11 on the list with an annual revenue of between $25 million to $35 million. (www.huffingtonpost.com). A common factor with these locations is the presence of nightlife especially casinos (gambling).
The National Harbor is located at the…...

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