Paper Review

In: Business and Management

Submitted By Nadia1214
Words 481
Pages 2
Happel et al. (1995) in the article “Herd them together and scalp them” highlighted the presence of ticket scalpers at the sporting and fun events. Scalpers sold the tickets double to the amount to which they were originally sold out but what actually they do is that they tap a market of buyers whose time is in short supply but their money isn’t and the buyers also care less about the money to get those tickets. Tickets are bought from licensed sellers and are then sold for a price determined by the individual or company in possession of the tickets. Tickets sold through secondary sources may be sold for less or more than their face value depending on demand, which itself tends to vary as the event date approaches. In response to this act of scalpers, the City Council passed an Ordinance allowing the scalpers to sell the tickets within the specified limits and beyond that it would be considered illegal. The reason for this is that, with the scalpers gathered into a one-stop shopping forum, buyers could easily get information from all sellers. Secondly, local citizens were in favor of free market that they think was the best way to ensure that everybody got a chance to buy tickets and get good seats.
We can infer from this article that ticket scalping is somewhat illegal with respective to the ticket selling company but if we see from the point of buyer’s perspective it is not such illegal because everybody who wants to get good seats for an event deserve to buy the tickets and in this case it can only happen scalpers. But generally scalpers want to earn profit by selling tickets at a higher price than its face value. That is why it is sometimes seen as a profitable business. When the supply of tickets for a given event available through authorized ticket sellers is depleted, the event is considered "sold out", generally increasing the market value for any tickets on…...

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