Pepsi Coke

In: Business and Management

Submitted By sachinsan18
Words 1847
Pages 8
STRATEGIC MARKETING
Group Presentation

Overview of Indian Market- Past







In the year 1991, the Indian Government adopted Economic Liberalization
Policy
“Cold Drinks” as popularly known in India were an Urban phenomenon and the favorites (soda based) were Campa Cola, Gold Spot, Limca and
Thums Up
Pepsi entered in the Indian Market as Pepsi Foods Ltd. and was known as
Lehar Pepsi
Coke tried to reenter* in 1990 by merging with Godrej but was denied; merged with Britannia Industries India Ltd.
July 1993 Parle sold its brands and plants to Coke

*Coke was present in India from 1970’s, but was banned in 1977 under FERA

Overview of Indian Market- Present





Today the Indian Market for Carbonated Drinks is worth more than
Rs.17000 crore
The present scenario of the carbonated drinks market is duopoly* situation. Although in every place there are local competitors and there is a huge unorganized flavored water market.
As far as the carbonated drinks are concerned there are only two brands
(as per the Market Share).
– Coke (57.8%)
– Pepsi (35.6%)

*A duopoly is a competitive situation where there are two competitors, normally of roughly equal size.

Coca-Cola

BACKGROUND

Coca- Cola Milestones











1886: Founded by John Pemberton
1887: Registered as trademark.
1895: Sold in every state & territory in US.
2003: Headquartered in Atlanta with divisions & local operations in over
200 countries worldwide. 70% income outside US.
1970s: Entered Indian Market for the 1st time
1977: Exited the Indian Market
1993: Re-entry in India
1993-2003 : Invested more than US $1b in India- top international investor. 2003-2008: No. 1 soft drink company in India.

Coca- Cola Products in India










Coke
Diet Coke
Thums Up
Sprite
Limca
Maaza
Fanta
Georgia…...

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