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Pirelli Case Analysis

In: Business and Management

Submitted By alucardo
Words 2429
Pages 10
1. What happened to Pirelli in the recent years? PEST analysis (only Technology and Economic Factor
Declining market share
Data?
Why Pirelli left behind its main competitors?
1. Their main operation: only limited to passenger car, truck, and motor tires (general product), lack of specialized product or we can say that they are underutilized their advanced and innovative technology

Main competitors?
Michelin they have more diversified market segment: including passenger cars, vans, trucks, farm equipment, earthmovers and handling equipment, bicycles, motorcycles and aircraft.

Goodyear Goodyear also applies the same approach with Michelin. Their range of product includes the following product:
Automobiles, Trucks, Buses, Aircraft, Motorcycles, Farm Implements, Earthmoving and Mining Equipment, Industrial Equipment, and Various other applications
Randy search for fuckin picture like pictures above

Bridgestone Bridgestone also has more variety product compared to Pirelli. The production including passenger car, commercial tire, aircraft, offroad tires, motorcycles.

Continental Similar to Pirelli in market segment passenger tire, Light truck & SUV, Commercial Tires (Bus & Truck Tires)

3. Economic Slowdown in Emerging Markets which are the main contributors for Pirelli Revenue

Economic Volatility (Russia) (4% contribution)
Irrespective of the wider politico-economic environment, the Russian tire market is known for being something of a roller-coaster. Looking back over the last 10 years it is not unknown for tire sales volumes to swing wildly by double digit amounts in either direction, sometimes by as much as 40%.

Pirelli’s Russian tire manufacturing capacity is moving slower than expected. Under the old industrial plan, the goal was to reach capacity of 8.5 million units by 2012. By 2013, capacity had reached 7.9 million units…...

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