Plan de Marketing

In: Other Topics

Submitted By pollo4
Words 3781
Pages 16
Entrega y... ¡Fiesta!
Plan de Marketing
Stefano Di Vanno

UIC – A.A. 2013-2014

IDEA
Llevar el alcool en casa de las personas. Si alguien organiza una fiesta en su casa, por un cumpleanos, por una promocion, por Navidad o lo que sea y no tiene tiempo para comprar todo el necesario puede llamar la empresa “Entrega y fiesta” sì que soluccionarà su problema.



Descripcion del servicio

La elecciòn del producto será fácil e intuitiva gracias a la página web donde se podrà sacar todas las informaciones de los productos: marca, precio, cantidad, cantitad de alcohol en cada producto, ofertas promocionales de la semana y tarjeta de acumulacion de puntos por los clientes màs fieles. El servicio cubre en total 17 horas cada dìa, de 10.00 a 03.00 horas para satisfacer un largo target de clientes y garantizar un servicio comodo y eficiente por los consumidores.



Mision empresa

La introducciòn en el mercado de este nuevo servicio està pensada para facilitar la vida de las personas de la manera más eficaz posible siendo una empresa que garantiza un servicio completo por el cliente llevando en su casa el pedido requerido. El fin de la empresa es de penetrar en un mercado con elevadas barreras de entrada como lo de la ciudad de Turin introduciendo una nuevo servicio de distribucion de las bebidas alcoholicas logrando a ser la empresa top of mind de la ciudad y de los pueblos a su alrededor.



Diferenciacion de mi empresa

Se trata de un nuevo modelo de negocio en un sector de mercado que tiene que desarrollarse. Es un servicio en una fase de introduccion en el mercado y como tal se tiene de entender de la manera mas corecta posible lo que realmente el cliente percepirà y querirà una vez descubierto este servicio. Flexibilidad y precios bajos seràn las caracteristicas que màs caracterizaràn la empresa frente a la competencia alcanzando el objetivo de…...

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