Pr Defination

In: Business and Management

Submitted By nasaj
Words 763
Pages 4
Public Relations Defined
Jason E. Green
MKT 438
January 20, 2013
Robert Etter

Public Relations Defined

The purpose of this paper is to define public relation and identify some reasons why so many different definitions exist in our modern society. As well as to categorize the different definition and how they interrelate.
The initial thoughts that were gathered regarding public relation is that it is a planned process to stimulate the thinking of an audience by offering a solid character that displays sound judgment, which is achieved by a communicating with the audience to persuade there thinking. As further research were conducted the idea that few words can define such a broad concept became infrequent, which demonstrated that further research and in-depth thinking was necessary. Although common thinking would align marketing with public relations the two seem like separate ideas and ideals that once harmoniously aligned can translate in a successful image campaign. According to Fraser P. Seitel one of the most ambitious searches for a universal definition was conducted and commissioned in 1975 by the Foundation of Public Relation Research and Education. The leaders in the field of public relations analyzed 472 different descriptions and explanation and offered an 88-word sentence:
“Public relations is a distinctive management function which helps establish and maintain mutual lines of communications, understanding, acceptance, and cooperation between an organization and its publics; involves the management of problems or issues; helps management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends; and uses research and sound and…...

Similar Documents

Pr Management

...(Marketing manager) Email: Daniel.Park@MyPRSolutions.co.uk Tel: (08007) 432903 Office: Office 151, Your PR partner Whitendale Building, King Street, FOR IMMEDIATE RELEASE Manchester, UK The launch of MyPRSolutions.Ltd - a PR agency based on the "APPLE" principle A customer-tailored PR company founded by the winner of 2010 PR Awards In Manchester, 30 October 2011, Dana Jackson, the CEO of the MyPRSolutions.Ltd announced the launch of a PR company which offers its services to clients in terms of developing PR strategies, organising special events and launching campaigns. "In today’s crowded marketplace, it is crucial for every single business to have savvy, well-tailored PR." said Dana Jackson, who has 10 years PR experience and won the "PR communication award" at the 2010 EICC convention. "The mission of our company is to provide result-oriented PR services designed to meet our client's objectives by innovative campaign strategies, as well as broad networking across media and publishing industries." The company aims to satisfy its clients' goals using the acronym "A-P-P-L-E". • Approach all clients’ projects with uniqueness and creativity. • Provide favourable and competitive prices for PR products. • Promise that all clients are served by fully experienced and professional experts. • Lead clients to achieve their most ambitious......

Words: 276 - Pages: 2

Pr Is Timeless

...organization. From being an alternative and luxury, it became a vital part of every organization. All companies need Public Relations, just as a company needs its leaders. Although it has different purpose, it will always benefit the social image of the organization. Companies use PR to their advantage; to create a rapport between the company and to the public. People have different perspective, so PR practitioners can also build a good image for the company, and this image will surely be great help for the success of the company. Studying PR is an advantage, for it will help you build a better understanding about the industry and the connection between different associations. ood II. Personal Experience as related to Input PR is everywhere. In our daily lives, we are being involved in different PR practices. Most of the time, we are the receiver; the audience. It comes in different forms. We can find PR in commercials and advocacies, in newspaper and magazine, and many more. It uses several medium to reach the public. In a personal view, PR is inevitably part of our society. Every company uses PR. Public relations is an effort to influence the public. I must say that when it comes to audience, a good PR really affects the public. For an instance, during the 2010 Elections, I observed that ABS-CBN and GMA7 always have station I.D. that really promotes their stand about the said event. The advocacies build up the channels concern for the nation’s most important......

Words: 649 - Pages: 3

Pr Powertool

...I. Brief Background Information The social system shows the relationship that exists between people, among organizations, and within the organization itself. And with the growth and development of Public Relations, the importance of this crucial dynamic when it comes to building understanding and mutually beneficial interrelationships is very evident nowadays. II. Personal Experience as Related To Input Advanced technologies are positively impacting the world in which we live, creating a new wealth and reshaping social policy. Having clear messages and good PR skills will enable a person to distinctly articulate his/her vision in order to have a voice in the marketplace of ideas, facts, and viewpoints to help in informing the public of the message he/she wants to say. PR is changing and is fueled by technology. The web and social media have created transparency that allows a person to truly engage with the public. I have a friend who is a fourth year highschool student. She is a Chinese. That's why it is not surprising to know that at a very young age she is already engaged in business. She is participating in a very famous social networking site today which is Facebook. She uses Facebook to sell her personally-crafted bracelets. There are many other persons who do this - selling products through Facebook - but what my friend's edge is that she's engaging her customers by befriending them. She helps them in solving their problems, providing them with different......

Words: 546 - Pages: 3

Pr Advertorial

...company through which Mr. Cheung operated his six McDonald's restaurants violated the minimum wage and overtime provisions of the Fair Labor Standards Act.” Employees were the top concern of the company’s headquarters as they were the main victims of this affair. Moreover, as McDonald's CEO Donald Thompson did not agree to meet with them, they were planning on protesting outside of the company's headquarters in Chicago and then at Thompson's house on Mar. 26. We can imagine the consequences that this event would have had on the rest of the world. Indeed, this case had to be taken seriously since McDonald’s restaurants are everywhere today. At first, taking the CEO out of view was definitely not a solution. But it appears as McDonald’s PR had a positive impact in the end. Notably with Mr. Cheung’s testimony, which gave his version of the story and admitted his faults. It is important to always look sincere in front of the media in order to earn customer’s trust. Additionally, Danya Proud had the right reaction when she decided to face the media and explained that “they took the well-being of the employees working in McDonald's restaurants seriously.” She clearly showed that she was distancing her self from the problem and accepted responsibility. Finally, results arrived almost one year after with all the pay back wages, Mr Chung’s faults admissions and a fine of 5 000$ to pay civil penalty....

Words: 1261 - Pages: 6

Pr Theories

...PR notes Ch1 PR is a leadership and management function that helps achieve organizational objectives, define philosophy, and facilitate organizational change. Public relation is a two way communication between organization and publics; PR practitioners communicate with all internal and external public to create positive relationship between the firm’s goals and societal expectations. Moreover, PR tries to affect public opinion through its persuasive communication. The question is who are the publics? A public is a group of people who have a common interest in a specific situation. When the interests and values of particular publics meet with the interests and values of particular organizations, relationships are born; including 1- Media 2- Employees 3- Governmental officials 4- Community leaders 5- Financial analysts Publics are important to the organization because those publics have resources that those organizations need to fulfil their values-driven goals. They become a public once they recognize an issue, understand its relevance to them, and then talk about it or even organize to do something about it. What PR practitioners do? PR practitioners bring such a diversity of skills and programmatic capabilities to their jobs, PR do a lot of activities such as writing press releases, speeches, news letters, and announcements. They also do 1- Research 2- Counceling/ advising 3- Government affairs 4- Investor relations 5- Development or fund...

Words: 1779 - Pages: 8

Pr Cases

...in 1999 by Inside PR magazine. He has more than thirty years of public relations experience on both the corporate and agency side of the business. He is also a partner in The Worldcom Public Relations Group, the world’s largest network of public relations firms. He served as Chairman of Worldcom from 1997–2000. Before co-founding Cummings McGlone & Associates, he was Chairman and CEO of Publicis Public Relations, Inc., a nationally recognized marketing communications agency with more than thirty staff and $3.6 million in income, and the largest public relations agency in the Southwest. Prior to coming to Bloom Public Relations in 1987, he served for three years as Senior Vice-President and general manager of the Pittsburgh office of Burson-Marsteller, a $4.2 million office primarily focused on business-to-business marketing and corporate and xiv Contributors financial relations. He joined Burson-Marsteller after a thirteen-year public relations career with Rockwell International. He is a past chairman and member of the board of directors of the Dallas Division of the American Heart Association and a member of the Public Relations Society of America. David Davies, after graduating in History and Politics at London University in 1981, spent seven years as a journalist and editor specialising in the food manufacturing and marketing industries. He entered the public relations industry with Moss International in Leeds, before joining Rex Stewart Grayling PR in Manchester......

Words: 107599 - Pages: 431

Communications & Pr

...To be seen in the media as a company that sincerely cares about Hong Kong resident and nondiscrimination. (It is because once netizen and HK citizen feel D&G is caring about them from D&G is willing to admit their fault and sincerely apologize to the public, it can reduce conflict and stop the further protest even further negative news.) The press conference should invite broadcasting companies such as TVB, radio companies such as RTHK and printing media companies such as APPLE DAILY, hoping this press conference can be higher coverage in no matter television, radio or print media to strength the message penetration. In a part of choosing spokesperson, we think Communications & PR Director at D&G Asia Pacific, Caroline Roberts is the most suitable one as the director is considered by most PR professionals to be the spokesperson of choice during a crisis. Also, the director has the most credibility with public & media. She is seen as a true representative, as a person who makes decision, and speaks for the company. Moreover, when the director comes out to say sorry, showing the company highly value HK citizens and felt regretted on this matter. Here are some Guidelines for spokesperson: 1. Be honest. Always stick to the facts. It is important to appear as open & honest, let the public easier to reaccept the company. 2. Remain calm and confident. If have time, the director should rehearse her statement and talking points enough before the press conference. She should......

Words: 422 - Pages: 2

Notes Pr

...administración estadounidense ayudó a la creación de organizaciones obreras en la isla * La implementación de la jornada de ocho horas por el general Guy V Henry ayudo a cimentar las relaciones entre las organizaciones obreras y la administración de los Estados Unidos * En octubre de 1898 se fundo la FRT (federación regional de trabajadores) * El programa de la FRT hablaba de un socialismo europeo en que se diera fin a la explotación del “hombre por el hombre” * Diferencias politicas en la FRT llevaron al rompimiento de esta agrupación y a la fundación de la FLT (federación libre de trabajadores) * Se funda con la intención de representar a los obreros pero parte de la idea de que tanto el partido republicano y el union de pr representan a los hacendados La FLT y la AFL * La FLT establecio relaciones con la AFL liderada por Samuel gompers * La union de los dos grupos influyo en la organización obrera en Puerto Rico * Una de las diferencias mas marcadas lo fue el interés de los obreros estadounidenses por la negociación mientras que los puertorriqueños preferían la huelga * Las características laborales en la isla hicieron mas difícil el establecimiento de uniones obreras en los sectores rurales del país La FLT y los obreros * La FLT tuvo problemas en reclutar obreros en los sectores agrícolas * El desempleo estacional, la inseguridad en el empleo y la vivienda obstaculizaron la formación de uniones obreras en este......

Words: 991 - Pages: 4

Rantau Pr

...Services Rantau PR is an independent organization and they are usually representing public relations consultants and in-house communications professionals for its client. Rantau PR is a member of the Public Relations Consultants' Association of Malaysia (PRCA). PRCA is a formal grouping of consultancy firms and it is a firm to train and produce better public relations consultant in order to provide professional services to the clients. Providing professional services to the client is important to build relationship between the agencies and the clients. Therefore, as a member of PRCA, the agencies will better understand of the public relations profession. This is because the members of the Public Relations’ Consultant’s Association of Malaysia have to practice certain code of ethic to assure the employees, the public, clients, the media, fellow members, business partners and suppliers the highest level of professionalism. The codes of ethic including provide professional service to clients, be honesty, respect for member firms and employees. Besides, Public Relations Consultants' Association of Malaysia (PRCA) also provides an interactive activity for their member where all their members will gather together and share their work. Thus, they will understand how other agencies provide their public relations consultant’s services to the clients. It is an opportunity to get in touch with other PRCA members and it is useful to their work. Rantau PR offers public relations......

Words: 754 - Pages: 4

Pr Proposal

...PR Campaign Proposal As requested, the following public relations proposal has been devised in order to successfully promote and maintain a PR strategy for University College of Bahrain. With the cooparation of Muslim Educational Society which is an active organization in Bahrain we have come to initiate a campaign in UCB campus for winter cloth collection and fund raising for those in need in Syria. This step can be taken forward as an annual event in which University College of Bahrain’s employees and students can help to participate in the society both nationally and globally by giving the unneeded to those who are in need. Campaign Name The Giving Winter Goals We aim to improve the opinions of our organization significantly within the next semester. Objectives 1- Cooperation with a known organization in the field in Bahrain. 2- Set three days for the fund raise and collection event. 3- Increase and spread the awareness within the university about the upcoming event. 4- Documentation of the event inside the university and in social media. Target Audience 1- Students from age: 16-25. 2- Parents. 3- Bahrain Educational Organizations. Target Media 1- Social Media: Instagram, Snapchat and Twitter. 2- Magazine: CO-EDS Magazine. Strategies and Tactics 1- Spread brochure and post posters inside the university. 2- Press Releases in local newspaper or magazine. 3- Event in the university. 4- Spread the word through social media by starting a......

Words: 283 - Pages: 2

Pr Campaign

...CEC - PR campaign 1. Problem identification: Following surveys conducted the company decided to put in place the present PR campaign in order to change negative attitude towards CEC, to raise awareness among young adults and to improve the image through involvement in social issues. Today it is ever more important for companies and brands to build a good image. A strong image helps the company build its business and it can help the company in times of crisis as well. According to the surveys conducted 50% of respondents were indifferent to CEC brand, 42.3% had negative attitude, while only 7.7% had a positive attitude towards CEC. The current position on the market for CEC is 6th place with a market share of 7.7%* *http://www.zf.ro/banci-si-asigurari/topul-integral-al-bancilor-cine-a-crescut-pe-o-piata-in-stagnare-14504025 2. Objectives: * increase positive attitude towards CEC from 7.7% to 50% * increase market share from 7.7% to 15% The objectives are to be attained until December 2016. 3. Targets: * internal - employees * external - consumers(young adults), investors, press, public opinion 4. Media channels Channel #1: Social Media * FaceBook and Twitter with instant feedback * SlideShare * Blog sponsored articles * YouTube * PPC Channel #2: Classic Media * Press releases * Sponsored newspaper articles (online/offline) * Radio and TV spots Channel #3: Own environment * Company’s website *......

Words: 1204 - Pages: 5

Defining Pr

...Defining Public Relations Public Relations (PR) has evolved throughout its existence to fit numerous business functions and intents. Some companies refer to PR as the department in charge of publicity and gaining attention. This definition alone can have several meanings. One meaning could be the intent to gain free publicity and attention through news and word of mouth. Another meaning could include the placement of media such as print, radio, and television. Sometimes media buying is handled through the marketing department, or as a joint venture between the two departments. These examples help explain the ambiguity behind the definition of PR. This enigma has attracted much attention from practitioners in the field, and a few main opinions have emerged as to PR’s purpose (Strong, 2011). The Public Relations Society of America (PRSA) has attempted to define PR as an official definition for the industry. To do that, the PRSA created a loose definition that could be applied to many widely held concepts of the function of PR. A PRSA National Assembly decreed the official definition of PR to be, “public relations helps an organization and its publics adapt mutually to each other” (2011, para 3). The PRSA adds further clarity to this definition be explaining the word organization was chosen to convey the idea that PR is a concept that can be used by many organizations not just businesses. The word ‘publics’ is used to include every stakeholder of an organization, not......

Words: 826 - Pages: 4

Eea (Pr)

...EEA(PR) Version 04/2015 Application for a document certifying permanent residence or permanent residence card under the EEA Regulations This form is to be used for applications made on or after 6 April 2015 Who this form is for Use this application form if you wish to apply for a document certifying permanent residence (if you’re an EEA national) or permanent residence card (if you’re a non-EEA national) as confirmation of a right of permanent residence under the Immigration (European Economic Area) Regulations 2006 (‘the EEA Regulations’). Any reference on this form to EEA nationals includes Swiss nationals. Eligibility You must normally have lived in the UK for a continuous period of five years as: • n EEA national ‘qualified person’ (worker, self-employed, self-sufficient, student or a jobseeker), • family member or extended family member* of an EEA national qualified person or a permanent resident, • former family member of an EEA national if you’ve retained your right of residence after a the EEA national died or left the UK, or your/their marriage or civil partnership ended in divorce, annulment or dissolution, or • family member of a British citizen who worked or was self-employed in another EEA state a before returning to the UK (‘Surinder Singh’ cases). You can also qualify if you are: • n EEA national former worker or self-employed person who has ceased activity in the UK a because you have retired, are permanently......

Words: 27874 - Pages: 112

Defination of Race

...DEFINATION OF RACE Name of Student Institution affiliation DEFINATION OF RACE Social constructionism relates to the socially create nature of social life. Social constructionism is therefore created by a group within a society by happens due to the fact that the society encourages and supports it. Social constructionism can therefore be considered as a social norm and it continues to be relevant as long as people put timeinto practising it and talk about it.A race can best be described as a group of people who are perceived to some physical characteristics which are quite distinctive; which mainly include skin colour and facial structure. These two distinctive racial characteristics are perceived to be inherited biologically.This paper, therefore, aims to highlight on the view of race as a social construction. The human race is not only dependent on the distinct physical attributes and skin colour but alsoreligion, language and nationality play a significant role in distinguishing race in human beings. In most cases race is used as an ethnic intensifier where it often try to justify or exploit one one group over the other.In the American society, the idea of race seems to be so fixed that it seems impossible for the society to take up an open-minded approach when challenging this idea.In the American society, race is perceived as a discrete scheme of classification. Therefore, it is mostly considered as a social construction. On the other hand in these society......

Words: 1174 - Pages: 5

Pr Overview

...An overview of PR What is PR? PR - the management, art & science of building & maintaining relationships between organizations & their stakeholder publics. PR •Public in PR is called "publics" •It has an "S" at the end •Segmentation •It is cyclical In PR, The word audience is not encouraged. Why? because it refers to a "passive" group of people not "reactive". PR is guided by these steps: Step 1: There is researching and analyzing. Step 2: There is policy & formation. Step 3: There is programming. Step 4: Communication Step 5: Feedback PR people: •Boundary spanners •Must be connected to both •Organization •Publics •Problem Solvers *Problems are opportunities for you to make a difference A conceptual schema for studying PR The duties of the PR Profession 1. Responsible for assimilating & communicating information 2. Span the boundaries 3. Relate the needs & interests of publics 4. Maintain effective relationships w/ the media 5. Arrange company representative and have direct contact w/ various publics 6. Write speeches and edit publications 7. Produce & distribute films, videos & other print collaterals 8. Manage fund raising campaign & community activities 9. Develop & maintain new media Elements of PR 1. Counseling – Giving advice to management 2. Research – Determing attitudes & behavior 3. Media Relations – Working w/ mass media to seek publicity 4.......

Words: 1362 - Pages: 6