Principles of Organisation Behavior

In: Business and Management

Submitted By ShokhrukhEEE
Words 1399
Pages 6
As we know Samsung is one of the most wide spread and well known companies in the world. With its destination and wide range of production segments Samsung is establishing its ownership globally. But in other hand, macro-economical factors such as pressure from competitors, innovations of new type of technologies, customers demand and many others is tackling Samsung company to survive in the turbulence. Managers and marketers of Samsung have successfully been doing their job to promote the business. They used unique techniques to survive and to lead their brand forward, such as Samsung created lots of production segments (smart phones, Tablets, TVs, household equipments and so on) they made their goods available to everyone by selling in premium prices. They opened their doors and contracted with many well known corporations.
There are some more ways to improve efficiency of the business. Let’s look each of them in detail: 1. In order to be globally successful, Samsung should use and develop marketing strategies by taking into account its strengths, weaknesses and availability of resources. It’s been too long for Samsung company to come this position, however, to reach their objectives they need to never stop “fighting”. 2. The company should try to develop product which global consumers could identify easily from competitors one. We can take the best example of “Apple” goods. Each person can recognize Smartphone - “Iphone” without any difficulty. 3. Identify a sector where the company can see growth and sustain competition. It also depends on various factors such as place. For example, not all type of good would be suitable for particular country. 4. Company should appoint special delegation or focused group of people, those who operate professionally, to identify the drawbacks of non performing sector and find solutions to that. This…...

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