Real Estate Marketing Scenario

In: Business and Management

Submitted By shaharifbinhabib
Words 3016
Pages 13
Today’s agenda
Agency credentials Media Scenario of 2010 Channel profile p Agency Working process & Planning Process & Tools used NMS findings Media Planning process Channel performance Channel reach & share Peak Vs Off peak analysis Resources/tools to use R / l Market, Industry & data analysis

GREY : At a Glance
Name Establishment Corporate Address No. of employees Male Female ratio No. of Clients No of Department : GREY Advertising BD Ltd. : 1996 : House # 6, Road 137, Floor 5, Block SE(D), Gulshan 1, Dhaka – 1212. : 75 : 5:1 : 18 : 6 (Client Service, Media, Creative, Finance, IT & HR)


Major Clients acquired by GREY

Brac is world s largest Micro Financer Brac is world’s largest Micro Financer

The Daily Prothom Alo Th D il P h Al
Largest National Newspaper


Team Experience Grid
Project Media AOR Media AOR Media AOR Media AOR Media AOR Media AOR Client Aktel P&G Reckitt Benckiser Apex GSK Nokia Person Md. Abdullah Al Kafi Yeasin Arafat & Md. Shah Alam Md. Abdullah Al Kafi & Md. Shah Alam Md. Abdullah Al Kafi, Md. Ziaunnur Md. Shah Alam Tanvir Yeasin Arafat Role Sr. Media Planner Media Planner Sr. Media Planner Media Planner Sr. Media Planner Media Executive Media Planner Media Planner Activity value (in BDT) (i ) 550 million 30 million 120 million 80 million 90 million 250 million

Particulars Abdullah Al Kafi Mobile Operator/Handset Development Organizations / NGOs Media relations Strategy, Strategy planning and buying Media Training Media tools development International exposures Crisis management Yeasin Arafat Shah Alam Tanvir Md. Ziaunnur

Channel Profile
Channel Characteristic Transmission starts at 1964 HH Viewership (%) 40.51% SEC A 85% SEC C SEC B 67% Popular Programs Bangla Movies, Sisimpur, News at 8, , weekly Drama Drama, Special Day Programs, Talk Show, Premier movies News, Music programs BTV is…...

Similar Documents

Real Estate

...Opportunity in Bangladesh Real Estate Sector In the beginning of the year 2009, “the real estate sector will be  the first growing sector and huge prospect in near future”, announced by the Govt. The Govt. was right because the sales of land and apartments grew by 20 percent last year, compared to the previous year, the industry insiders said, the realtors handed nearly 20,000 apartments in 2010. Along with industrialists, expatriate Bangladeshis, garment makers and a number of middle-income people invested in real estate last year because of a better economic situation. But in year 2011,  the scenario may negative because the present Govt. decision and the increases the prices of raw materials included MS rod,  the government is trying to make it mandatory for an apartment to meet 3 percent of its energy need from solar power. But Mr. Tanveerul Haque Probal, managing director of Building for Future Ltd. said that they(Developers) don’t have necessary infrastructure to set up solar panels for every apartment and it will be too expensive. And that is why, the scheduled hand over may delaying and property buyer also suffering and paying extra for rent. NRB Real Estate Buyer Community, the power of Bangladesh Economy. A Lot of foreign investor  already invested on this sector and feeling uncomfortable. The property owner , Real Estate Developers,  REHAB ,......

Words: 386 - Pages: 2

Real Estate Marketing in Bangladesh

...Marketing Strategies For Real Estate Companies In Bangladesh:Taking Four Representing Companies as a Base 04. Mar, 2013 View with images and charts Marketing Strategies For Real Estate Companies In Bangladesh Taking Four Representing Companies as a Base Conceptual facts and previews DEFINING REAL ESTATE A piece of land, including the air above it and the ground below it, and any buildings or structures on it is defined as real estate. According to W. B. Brueggemon and D. Fisher the term real estate refers to the physical and improvements and the ownership rights associated with the real estate are referred to as real property. Basically according to the finance dictionary Real Estate means to the piece of land and all physical property related to it, including houses, fences, landscaping and all rights related to the air above and earth below the property. With rapid urbanization of the cities and metropolitan areas real estate is a familiar word to the city dwellers. Real estate deals not only with the architectural design and infrastructure of a building but also with its finance and potentiality. It is an area that is highly influenced by the population density, income generation and tastes of the people and economic growth of a country under different period of time. Perspective of Real Estate Business in Bangladesh (A Brief History) Urbanization is an outcome of both population growth and rural-urban migration. As urbanization increases,......

Words: 1735 - Pages: 7

Real Estate

...ANALYSIS OF REAL ESTATE SECTOR IN INDIA REPORT SUBMITTED TO Dr. Dennis Raj Kumar Submitted by (GROUP-9) Lavanya Sriharshini Vinod Varun Ashok P Manju harsha Pramit CONTENTS CHAPTER NO. | CHAPTER NAME | PAGE NO. | | ABSTRACT | 3 | 1 | INTRODUCTION | 4 | 2 | MARKET STRUCTURE | 6 | 3 | ANALYSIS OF INDIAN REAL ESTATE IN HOUSING SECTOR | 11 | 4 | PRICING STRATEGIES | 16 | 5 | ADVERTISING STRATEGIES | 19 | 6 | FINANCIAL ANALYSIS OF INDIAN REAL ESTATE COMPANIES | 21 | 7 | FUTURE OUTLOOK OF REAL ESTATE | 32 | | CONCLUSION | 35 | | REFERENCES | 36 | ABSTRACT EXECUTIVE SUMMARY: Real estate sector in India is assumed greater heights with the labor migration, liberalization of economy which led to raise for commercial and housing space.2012 was very sluggish year in terms of growth where GDP contribution of real estate declined from 10.6% to 6.5% due to raise in input cost, high lending rates which impacted sales as a result of inflation. Real estate sector is described as cyclic moments in terms of price over a period of time which caused fluctuations in commercial and residential markets. This resulted in change in economic policies of Indian market environment. The change in macro-economic factors such as GDP, employment rate, population growth, House hold disposal income, stock market values, Price to income ratio, Net rental yield, Household debt service ratio, interest rate / mortgage rate, demand......

Words: 8860 - Pages: 36

Real Estate

...COMPETITION COMMISSION OF INDIA A REVIEW OF THE COMPETITION ISSUES IN THE REAL ESTATE SECTOR: AN ANALYSIS OF THE POSITION POST DLF CASE INTERNSHIP REPORT DECEMBER 2012 SUBMITTED BY: Kirti Dashora, IV Year, Gujarat National Law University (GNLU), Gandhinagar A REVIEW OF THE COMPETITION ISSUES IN THE REAL ESTATE SECTOR: AN ANALYSIS OF THE POSITION POST DLF CASE ACKNOWLEDGEMENTS The successful completion of this project could not have been completed without the valuable guidance and insights of many people. I would like to thank Mr. Yogender Chaudhary, Adviser (Law) for guiding me throughout my internship period. I would also like to thank Ms. Bhawna Gulati, Deputy Director (Law) for providing me helpful suggestions regarding the project. I also thank all the officers in the Commission who provided knowledge of the working of the Commission during the rotation exercise. The library staff also provided help whenever it was required. Page 2 A REVIEW OF THE COMPETITION ISSUES IN THE REAL ESTATE SECTOR: AN ANALYSIS OF THE POSITION POST DLF CASE TABLE OF CONTENTS ABSTRACT…………………………………………………………………………………5 OVERVIEW OF THE REAL ESTATE SECTOR IN INDIA…………………………..….6 Regulation of the Sector………………………………………………………..……7 The Real Estate (Regulation and Development) Bill, 2011………………………....7 ABUSE OF DOMINANCE IN THE REAL ESTATE SECTOR……………………..……9 Relevant Market…………………………………………………………………..…9 Assessment of dominance………………………………………………………..….9 Abuse of......

Words: 10071 - Pages: 41

Real Estate

...Chapter 4 we discussed how one can apply these models using real life and also synthetic (simulated) data. While realizing the limitations of the data used to apply these models, we discussed and developed an SDSS in Real Estate using GIS in Chapter 5. The purpose of this Chapter is to discuss the methods and techniques for updating the values of the parameters involved in the models from time to time using the data collected in SDSS. This is important since the real life is not static and ever changing and the future is highly uncertain and all the decisions that are made today are for the future. Accordingly, it is required that the decisions made today must be robust so as to be able to meet the challenges of the future turbulences to the extent possible as desired by the decision maker. 6.1. Parameters to Be Estimated There are various classes of factors that are relevant for real estate management and these have been classified in Chapter 5. The process by which all these factors affect the price of a particular real estate property can be very complex. Nevertheless one is required to forecast the price of a property from time to time. If one assumes that the actual price of a property ultimately reflects the combination of all these factors then one can consider prices of a property as the resultant time series process. As we have seen in Chapter 4, the hybrid model for forecasting price of a particular real estate property describes this process very well.......

Words: 3019 - Pages: 13

Real Estate

...15500 Q1: Hampton Realty works on residential real estate property and specialists in the upmarket suburbs of Hampton Value and Bush field Heights. I would obtain to listing for Burrdewatchers at Kauri Lane. Q2: I would target on Kauri Lane and Rimu Place’s houses with double garage, the streets that connect to the reserve, as the rare species of ducks are living in the lake. Q3: a) I am an experienced real estate sales person in this area and I have a serious cash buyer at the moment. b) Less stress and more gain Q4: a) I would sending fliers and ring the potential clients live in Kauri lane, two streets that connect to the reserve, totally about 100 houses. b) The cost for fliers about $600 as $6 each, and the mobile plan is about $79 per month. These will takes up to 10 hours. c) This market segment is the house owners in Kauri Lane, where have a lake in the reserve at the end of the street, which is an upper residential real estate market that suitable for the company. Q5: Benefits of my marketing plan: to promote my self to house owners, build environment friendly brand image for the company, as well as to expand brand awareness for Hampton Realty effectively. Q6: a) I will write emails to my existing customers on my database and ring them as well. b) This marketing campaign would only cost time to sending emails, within an hour or so. The mobile plan cost per month is about $79. These would take no longer than 4 hours. Q10. ...

Words: 455 - Pages: 2

Marketing Plan on Real Estate

...Marketing plan on real estate company ‘UNITECH’ | Module – GMSI 579 | MODULE LEADER: MR.ROHIT SINGH | | GROUP MEMBERS:Ankur GuptaRuchika AgrawalRuhi SharmaSandeep SinghShreya Jindal | | | | EXECUTIVE SUMMARY: In any business environment where there is cut throat competition and where number of organisation are chasing the same dollars, volunteers and business sponsors, to stand out among the crowd is critical to success. UNITECH Builder is one of the largest real estate Developer in India with around US$ 5 bn market capitalization. Turning many barren landscapes into landmarks UNITECH has an experience of 20 years in real estate development. It comes under the top 50 real estate companies in the world and boasts development such as South City, Nirvana Country, Cascade, The Close and many more remarkable developments are there. Reliance and commitment is the cornerstone of Unitech’s corporate philosophy and combined with an exceptional insight that how people aspire to live. The first real estate company in India is Unitech which has achieved the ISO 9001-2000 certification for planning, Marketing and Construction of real estate in the National Capital Region. Unitech is committed to develop energy efficient green buildings and is also a registered member of the Indian Green Building Council. A great experience in developing prestigious projects across India an Unraveled expertise makes the Untiech the niche of conceptualizing and delivering world......

Words: 11336 - Pages: 46

Real Estate Marketing in Bangladesh

...Article Best sales and marketing tips: Social media Share This Story Advertisement Home / Benefits Brokers / Sales Strategies Best sales and marketing tips: Old school 100 sales and marketing tips, part 2 Jan 06, 2015 | By Kathryn Mayer Email LinkedIn Twitter Facebook Google+ Share This Story (Image courtesy of ponsulak/ (Image courtesy of ponsulak/ Our 100 sales and marketing tips list this year is broken down into 10 important categories. We've already covered social media. This list focuses on old school sales techniques. 11. Forget the group meetings, the conference calls, the social media posts: Meet with clients one-on-one. They still like it. 12. Send cards to your clients for birthdays, anniversaries or Christmas (via snail mail, not just email). Advertisement 13. Always carry business cards with you (and give them out!) 14. Smile. Make eye contact. You know, be a friendly person. 15. Get up early. —F. George du Pont; employee benefits specialist, Aflac 16. Send thank you cards. 17. Be honest and transparent. —Daniel LaBroad, president and CEO, Ovation Health & Life Services, Inc.; Dallas 18. Value others’ time. Show up early to meetings. Call when you say you will. 19. Always return calls and emails within 24 hours. 20. Don't forget the value of a phone call (versus sending yet another email.) Read: Best sales and marketing tips: Social......

Words: 730 - Pages: 3

Real Estate

...TRAINING REPORT ON “Growth of Real Estate Sector with in 5years” A case of Corporate Real Estate Solutions Submitted to MAHARSHI DAYANAD UNIVERSITY, ROHTAK In partial fulfillment of the requirements For the award of the degree of MASTER OF BUSINESS ADMINISTRATION (INDUSTRY INTEGRATED) (II SEMESTER) Submitted by: Name: Alok Kumar Upadhayay Regn. No. Roll.No. DAV INSTITUTE OF MANAGEMENT (ELC CODE: 080923013) NH-3, NIT, FARIDABAD. JULY 2011 DECLARATION I hereby declare that the Training Report conducted at Corporate Real Estate Solutions,Delhi. Under the guidance of (Ms. Aakrity) Submitted in Partial fulfillment of the requirements for the Degree of MASTER OF BUSINESS ADMINISTRATION (Industry Integrated) TO MAHARSHI DAYANAND UNIVERSITY, ROHTAK is my original work and the same has not been submitted for the award of any other Degree /diploma /fellowship or other similar titles or prizes. Place: Date: Alok Kumar Upadhayay Regn.No: Roll No. 2 ACKNOWLEDGEMENT First and foremost, I extend my deepest thanks to my mentor and guide Mr. Vishal Srivastava, Director – Corporate Real Estate Solutions, for giving me this opportunity to work in such a prestigious organization as well as for giving me a wonderful thesis. Without his constant guidance and feedback, I would have never been able to complete the training, I did. I am thankful to Ms. Aakrity, whose consistent support and cooperation showed the way towards the successful completion of the......

Words: 15995 - Pages: 64

Analysis on Marketing Strategies of Real Estate in Bangladesh

...Bangladesh’s population live in urban areas, which will be 34% by the year 2025. The role of Real Estate Entrepreneurs in providing the housing facilities for the growing urban population is very important and these are substantially influencing the growth pattern of the city and its sustainability to the trade. Real estate business especially apartment projects has started in late 1970s in Dhaka City. But from early '80s the business started to grow and flourish. At present, more than 350 companies are active in business but 95% business is still dominated by of top 10 Companies. Present market is growing at the rate 15%. The main reasons why real estate business developed in Dhaka city are as follows:  Scarcity of open space in the important areas of the city  Hazards of purchasing land  Hazards of construction of building  Rapid increase in population of Dhaka  Decrease in the rate of bank interest  Price of land and apartments is increasing day by day  Rent of the apartments is comparatively higher than the rent of privately constructed flats  Open Market Economy. Remittance of foreign currency is very easy  Security  Service facilities such as garbage disposal, central satellite TV connection, apartments services saves time, roof top facilities, lift and so on A good number of real estate companies are working under one umbrella association named Real Estate and Housing Association of Bangladesh abbreviated as REHAB. Almost 300......

Words: 10327 - Pages: 42

Real Estate Marketing

...o Many newly-launched real estate projects in good locations are losing out on sales because of faulty marketing vision Coming from an exaggerated perception of the demand for trendy new concepts (‘lifestyle quotient’, ‘green living’, ‘smart workplaces’) the advertising agencies of such developers have hyped these projects off the market. Confronted with the highbrow amenities and specifications featured on hoardings, banners and advertisements, potential buyers often assume that the project is clearly beyond their means. This ‘marketing disconnect’ seems to happen quite frequently in our larger cities, for either or both of two reasons: 1. These developers have not fathomed what marketing touch points will work with their target clientele. 2. The creative agencies retained for the marketing of these projects have not been able to fathom the developer’s vision, resulting in a fatal Chinese Whisper syndrome. In both cases, sales and leases take an ‘inexplicable’ and terminal beating. o An erroneous assumption that long-standing market reputation alone will ensure sales This fallacy, based on an obsolete truth of the Indian real estate sector’s boom periods, has caused a number of very respectable real estate banners of yesteryears to hang limp in the winds of change that are blowing today. During the boom time of 2007-’08, a developer’s brand was often sufficient to ensure property sales and leases. The market back then was largely driven by speculators who had very......

Words: 539 - Pages: 3

Analysis on Marketing Strategies of Real Estate in Bangladesh

...Concord Real Estate Ad Analysis: Ideologies the Ad Evoke: postabito noy!!! Bastobey desher prothom satelight city • True Dream • Complete living • Free from pollution ( we are environmentally aware) Straight Message: Discount on flats Message Appeal: certain gifts Unique Selling Proposition: concord lake city The logo is focused Brochure Analysis Ideologies the Ad Evoke: postabito noy!!! Bastobey desher prothom satelight city • (True Dream) • Complete living • Free from pollution ( we are environmentally aware) Straight Message: Discount on flats Message Appeal: certain gifts Unique Selling Proposition: concord lake city Creative Strategy: 36 years experience (Poychate parechi manusher moner onek gobire, joy koresi sobar bisas o asta). Position: an image showing the concord lake city The logo is focused Communication Problems: no office address is given bti Brochure Analysis Ideologies The Ad Evoke: a reputed old company (...since 1984) • Specific Target segment (exclusive apartment, Your prestigious new address, For you and your family, Ideal home for living) • Complete living ( details floor plan) Unique Selling Proposition: The Park Radiance Position: an image showing the park Radiance Focused on: ISO 9001: 2000 Certified, REHAB: MEMBERSHIP 001 The logo is used 2 times Asset Brochure Analysis Ideologies The Ad Evoke: focused on company information (Asset’s Vision) Straight Message: list of apartment......

Words: 1239 - Pages: 5

Marketing Strategy of Real Estate Company

... Nazmus Shakib Topu ID No: BBA- 060160217 Major in Marketing Department of Business Administration Date of Submission: 03 June, 2010 [pic] An Internship Report on Customer Satisfaction on Land Owners of Amin Mohammad Group: a Study on Corporate Branch. Supervised By: Jannatul Mawa Nupur Senior Lecturer in Marketing Department of Business Administration Northern University Bangladesh Prepared By: Nazmus Shakib Topu ID NO: BBA- 060160217 Major in Marketing Bachelor of Business Administration Northern University Bangladesh Date of Submission: 03 June, 2010 [pic] Student Declaration I, Nazmus Shakib Topu, hereby declare that the presented report of internship titled Customer Satisfaction on Land Owners of Amin Mohammad Group: a Study on Corporate Branch is uniquely prepared by me after completion of three months work in Amin Mohammad Group. My original work is submitted to Northern University Bangladesh, and no part of the report has been submitted for any other degree, or fellowship & the work has not been published in any journal or magazine. ---------------------------- Nazmus Shakib Topu ID: BBA- 060160217 Major in Marketing Department of Business Administration Northern University, Bangladesh Supervisor Declaration This...

Words: 6746 - Pages: 27

Real Estate Marketing in India shopping mall A product can be anything Organisatin ( cancer foundation) Nations ( thailand) Places like Hyderabad, Gujarat. A PRODUCT CAN BE ANYTHING : In general, the product is defined as a "thing produced by labor or effort” .or the "result of an act or a process" and stems from the verb produce, from the Latin prōdūce(re) '(to) lead or bring forth'. Since 1575, the word "product" has referred to anything produced. Since 1695, the word has referred to "thing or things produced". In ECONOMICS and COMMERCE, products belong to a broader category of GOODS. The economic meaning of product was first used by political economist Adam Smith. * In marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called merchandise. * In manufacturing, products are purchased as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open market. * In project management, products are the formal definition of the project deliverables that make up or contribute to delivering the objectives of the project. * In insurance, the policies are considered products offered for sale by the insurancecompany that created the contract. SOAP AND AIRLINES AS PRODUCT : * Soap as a product comes under......

Words: 318 - Pages: 2

Marketing Activities of Real Estate Sector in Bangladesh in Bangladesh real estate but it is something worth considering. Not only are properties in Bangladesh very good value for money when converted from the local currency, but there are a number of homes in all shapes and sizes available. If you prefer to start from scratch, you will find that construction is affordable too. Real estate in Bangladesh is not everyone’s cup of tea, but it can be a real adventure for those who are willing to give it a try. There are usually a fair number of properties that are available for purchase on the Internet and even more in the local newspapers. Most foreigners can purchase a fairly large, luxuriant home without scraping their pockets clean. This is one of the main advantages of purchasing real estate in Bangladesh – it is really affordable! Before deciding whether or not to purchase such a property, you will likely need to ask yourself what it will be used for. Will you rent it out at relatively low rates and use the proceeds to enjoy the odd vacation in Bangladesh? Or will you use it simply as a holiday home – a place where you can get away from the stresses related to modern living? Yet another option is that of purchasing a property that you intend to make your home at some stage. It would be very difficult for a realtor to sell a foreigner on the idea of purchasing real estate in Bangladesh. It is really a choice you need to make for yourself. Why not consider this option when next you look at investing in real estate beyond......

Words: 289 - Pages: 2