Real Estate Marketing Scenario

In: Business and Management

Submitted By shaharifbinhabib
Words 3016
Pages 13
Today’s agenda
Agency credentials Media Scenario of 2010 Channel profile p Agency Working process & Planning Process & Tools used NMS findings Media Planning process Channel performance Channel reach & share Peak Vs Off peak analysis Resources/tools to use R / l Market, Industry & data analysis

GREY : At a Glance
Name Establishment Corporate Address No. of employees Male Female ratio No. of Clients No of Department : GREY Advertising BD Ltd. : 1996 : House # 6, Road 137, Floor 5, Block SE(D), Gulshan 1, Dhaka – 1212. : 75 : 5:1 : 18 : 6 (Client Service, Media, Creative, Finance, IT & HR)

2

Major Clients acquired by GREY

Brac is world s largest Micro Financer Brac is world’s largest Micro Financer

The Daily Prothom Alo Th D il P h Al
Largest National Newspaper

3

Team Experience Grid
Project Media AOR Media AOR Media AOR Media AOR Media AOR Media AOR Client Aktel P&G Reckitt Benckiser Apex GSK Nokia Person Md. Abdullah Al Kafi Yeasin Arafat & Md. Shah Alam Md. Abdullah Al Kafi & Md. Shah Alam Md. Abdullah Al Kafi, Md. Ziaunnur Md. Shah Alam Tanvir Yeasin Arafat Role Sr. Media Planner Media Planner Sr. Media Planner Media Planner Sr. Media Planner Media Executive Media Planner Media Planner Activity value (in BDT) (i ) 550 million 30 million 120 million 80 million 90 million 250 million

Expertise
Particulars Abdullah Al Kafi Mobile Operator/Handset Development Organizations / NGOs Media relations Strategy, Strategy planning and buying Media Training Media tools development International exposures Crisis management Yeasin Arafat Shah Alam Tanvir Md. Ziaunnur

Channel Profile
Channel Characteristic Transmission starts at 1964 HH Viewership (%) 40.51% SEC A 85% SEC C SEC B 67% Popular Programs Bangla Movies, Sisimpur, News at 8, , weekly Drama Drama, Special Day Programs, Talk Show, Premier movies News, Music programs BTV is…...

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