Research Report - Nintendo vs the Competition

In: Business and Management

Submitted By ozgrl
Words 3650
Pages 15

ASSESSMENT EVENT 1 - Analyse and Present Research Information

The world’s electronic games industry is dominated by three players;
*Nintendo, Microsoft and Sony.*
Further Information about the products of these companies can be found on Page 6 – Comparing Nintendo Wii To Xbox 360 And Playstation 3

This compiled research report is about Nintendo Co., Ltd.& the competition they face in the gaming industry. The purpose is to conduct market research and analysis of the corporate strategy of an organisation and the The key objective is to determine the future potential for Nintendo Co., Ltd.and the gaming industry. My research is to be based on Nintendo Australia including information Nintendo Japan HQ. The gaming console I have chosen to focus on is the Nintendo “Wii”.
As can be seen in Appendix Figure 2, The Nintendo Wii is designed in a very modest way. It is possible to purchase this product in white and black colour. The console itself is very innovative and easy to handle. The system is called motion controlled gaming and it is also possible to connect to the Internet.

1. This first section of the report we will begin with a brief look at Nintendo’s history, the target audience, products and the sources and methodology used.
2. In the second section of the report we will look at how the research was undertaken along with the analysis of the information gathered from a survey I conducted on the popular Nintendo “Wii” along with the findings and results.
3. Then final section will conclude by providing a comparison of the Nintendo Wii and and its competitors' products, along with a conclusion and future recommendations.

On 23rd September 1889, Japanese businessman Fusajiro Yamauchi founded a company he initially named Nintendo…...

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