Free Essay

Restoration Hardware Product

In: Business and Management

Submitted By bradlarson
Words 971
Pages 4
Product
Over the last decade, Restoration Hardware has endured many challenges to be where they currently stand in the home furnishings industry. After facing bankruptcy in 2001, Gary Friedman, former Williams-Sonoma Inc. executive, was brought on to the Restoration Hardware team in hopes of revamping the company (Berfield, 2014). In doing so, Restoration Hardware found it self with a new overall vision, especially for their products. This luxury brand offers furnishings such as furniture, bath ware, baby and child products, and everything in between (Restorationhardware.com, 2014).
Since Restoration Hardware’s rebirth, a main focus was to change the perception of their products. One way to do this was to reproduce antique artisan designs with high quality materials. Friedman traveled with a team to many parts of the world to gain knowledge and inspiration for the reproductions, resulting in beautifully crafted and aesthetically pleasing contemporary designs (Marks, 2009).
Restoration Hardware’s products may be high in price, but with high price comes high value. The target market is not only paying for high quality pieces of furniture or linens. Given that most of the products are based on vintage items, a sense of nostalgia may be brought on to the consumers by resembling home furnishing that were present in their households as children. Aside from that, the products bring a particular ambiance into the home that can give an impression of high class and wealth to outsiders.
When it comes to branding, Restoration Hardware, or simply RH, which is how they often like to be referred to, prides them selves on their new concept of recreating vintage designs in every type of furnishing they produce. With the word “restoration” directly in the company name, consumers can easily identify one of Restoration Hardware’s main goals: producing authentic reproductions of historical themed pieces. Additionally, RH states, “We serve as a curator of the finest historical design the world has to offer” (Restorationhardware.com, 2014). In saying this, the company implies that they only choose designs and materials with high standards of quality in order to maintain the image that has been made for themselves over recent years.
Restoration Hardware typically competes with three types of retailers, including companies exclusively with upper-middle class consumers, department stores that also provide a home furnishings department, and design centers. Some examples of these companies are Williams Sonoma, Bloomingdale’s, and the Pacific Design Center, respectively (Loversky, Kantor, & Vourman, 2013, p. 11). In comparison to companies like Williams Sonoma, Restoration Hardware produces a significantly larger variety of home furnishings, giving them a competitive advantage in regards to consumer base. Customers can end up purchasing an item they did not intend on purchasing in addition to the item they did intend on purchasing by visiting Restoration Hardware instead of Williams Sonoma.
When looking into the second type of competitor, department stores, Restoration Hardware may see a slight disadvantage due to customer loyalty to the well-known department stores, such as Bloomingdale’s or Nordstrom’s. Some of these department stores also provide a larger variety in brands, fabrics, colors, etc., an area in which RH is lacking (Loversky, Kantor, & Vourman, 2013, p. 11).
As for the third type of competitor, design centers, most feel as though these are places for only the best in design. Although Restoration Hardware may think of themselves as a top-notch home furnishings company, they must prove that they are worthy of competing with companies likely to be found in large design centers which has been an ongoing battle for the company.
The style of packaging RH uses is one containing vintage designs. Their color schemes consist of many different shades of browns and blacks, as well as very dull shades of colors all across the color spectrum, which can be readily found on many of their furnishings. Font styles on packaging resemble that of the RH logo, staying consistent with the sense of sleekness the company seems to be striving for.
Restoration Hardware falls into the second stage of the product life cycle, the market growth stage. In this stage, we see rapid industry sales growth, as well as a rise and fall in profits. RH has seen an increase in sales since they decided to change many aspects of the company, but have also recorded losses for some years, likely due to a number of competitors that have joined the same market. Because of this we can classify the market as monopolistic competition, another trait of the second stage in the product life cycle (Perreault, Jr., Cannon, McCarthy, 2014, p. 228).
Restoration Hardware provides a warranty solely for their contract sales. The warranty covers shipped items, both inside and outside the US and Canada. In their Terms and Conditions, RH states, “RH Contract warrants to you, the original purchaser, that our products are free of material defects in material and workmanship for three years from delivery if properly stored, handled, assembled, maintained and used under normal conditions in a personal residential setting” (Restorationhardware.com, 2014). Additionally, they provide a phone number, email address, and fax number for contract sales customers to use to report any problems that may arise that fall under the warranty qualifications (Restorationhardware.com, 2014).
Berfield, S. (2014, February 27). Restoration Hardware CEO Gary Friedman's Luxury Retail Ambitions - Businessweek. Retrieved from http://www.businessweek.com/articles/2014-02-27/restoration-hardware-ceo-gary-friedmans-luxury-retail-ambitions

Loversky, L., Kantor, P., & Vourman, I. (2013, April 19). Retrieved from http://economics-files.pomona.edu/jlikens/SeniorSeminars/Likens2013/reports/restorationhardware.pdf

(Marks, J. (2009). Restoration Hardware Unveils Gallery Concept. Home Textiles Today, 30(23), 7-88.)

Perreault, Jr., W. D., Cannon, J. P., & McCarthy, E. J. (2014). Basic Marketing (19th ed.)

As well as the company website which im sure we all used so I didn’t include it here.…...

Similar Documents

Premium Essay

Hardware

...Chapter 4: Hardware and Software Multiple Choice 1) Which device listed below is an example of an output hardware device? A) keyboard B) flatbed plotter C) CPU D) magnetic disk 2) Which of the following is considered to be input hardware? A) keyboard B) video display C) speakers D) plotter 3) Which of the following is sometimes called the "brain" of the computer? A) magnetic disk B) special function cards C) central processing unit D) main memory 4) 1 ________ = 1024 kilobytes A) terabyte B) megabyte C) gigabyte D) bit 5) Which of the following storage devices is most commonly used? A) CD B) DVD C) magnetic tape D) magnetic disk 6) Which of the following is true of special function cards? A) It consists of circuitry for storing data and instructions. B) It is added to a computer to augment its basic capacities. C) It is a storage device used to save data and programs. D) It selects instructions and processes them. 7) Computers represent data by using ________. A) dots B) pixels C) tags D) bits 8) A computer with a quad processor has ________ CPUs. A) 8 B) 4 C) 2 D) 16 9) Which of the following patterns represents the value 11011? A) closed; closed; open; closed; closed B) open; closed; open; open; closed C) closed; open; open; open; closed D) open; open; closed; open; open 10) One ________ is equivalent to 1024 gigabytes. A) gigabyte B) terabyte C) megabyte D) kilobyte 11) A ________ is 1,024......

Words: 1563 - Pages: 7

Premium Essay

Can Information Systems Restore Profitability to Restoration Hardware?

...Restoration Hardware is a retailer of furniture, hardware, and home accessories such as bathroom fixtures and decorative furnishings. The company is based in California; it started operations in 1979 and incorporated in 1987. The company sells through multiple channels: a network of 103 retail stores and six outlet stores across the United States and Canada, a print mail-order catalog, and its Web site. Restoration Hardware is a major player in an industry that includes competitors such as Pottery Barn, Pier 1, and Williams Sonoma. Restoration employs 3,800 workers, 1,600 of those full-time. Restoration's business strategy puts the company in a unique sector of the marketplace. Restoration focused from the start on merchandise that honors classic America. The company's original furniture and fixtures were designed to match the d'cor and form of older houses. Today, when you walk into a Restoration Hardware store, the merchandise clearly evokes images of the past. Many products, such as portable record players or wooden toys, are intent on inspiring feelings of tradition, if not nostalgia, in older generations of customers. The younger generations may recognize these products from reruns of old television shows and movies set in the times of their parents and grandparents. Many of these products are difficult to find elsewhere and they are very appealing. Up front, the company knows what it wants to do and has maintained a consistent vision. According to Ed Weller, an......

Words: 2386 - Pages: 10

Free Essay

Hardware and Software

...Hardware and Software Name Professor Name Name of Class Hardware and Software Here at Enterprises we are a shipping and receiving company. We sell just about everything; we are a middleman company for several online stores. When you purchase products online like a DVD the company you purchase through invoices Enterprises and we ship the product via UPS to you. At Enterprises the Hardware we use a basic Dell Computers running Windows XP. We have about thirty computers in the warehouse and offices. We use Telzall scanning devices to scan and keep track of all merchandise in the warehouse. Without the proper hardware and software tools, the job of keeping track of tens of thousands of products would be a much more time consuming, and need many more employees to accomplish correctly. Hardware and Software The software we use here at D & G Enterprises is the most important part of smooth operations. The software we use was created for us at Enterprises. The system is called SMART it connects all of our databases together. The SMART system makes easy access to any database through, one of the dell computers or through the handheld Telzall scanners. The SMART system runs the time clocks to keep track of all employee hours. First you scan in your ID badge in to the time clock provided on the wall next to all exits. Once you are scanned in to the SMART system you are allowed to log in to the database and access information you need to perform......

Words: 698 - Pages: 3

Premium Essay

Mooreman's Hardware

...DEPARTMENT OF ACCOUNTANCY UNIVERSITY OF ILLINOIS MEMORANDUM TO: Mooreman’s Hardware FROM: Alex Gebert DATE: March 5, 2013 SUBJECT: Evaluation of Mooreman’s Hardware’s Inventory Controls Objectives The inventory acquisition control objectives of Mooreman’s Hardware help ensure the company goals of customer satisfaction, quality inventory, and accurate inventory levels are being met. Mooreman’s purchasing techniques ensure that the necessary amount and the correct type of inventory are being purchased. By doing so, Mooreman’s various store locations maintain adequate inventory levels to satisfy customer demand. The receiving techniques used by Mooreman’s ensure that incoming orders are error-free in terms of both inventory quantity and inventory quality. The recording process coordinates agreement between the receiving of inventory and the corresponding payments. Process Map Risks Mooreman’s inventory acquisition process faces significant risks. When Mooreman’s receives an incoming order; a company employee compares the physical count of the inventory received with the physical count listed on the vendor’s packing list. If a discrepancy between the two goes unnoticed, the company inadvertently pays for goods that it never receives. Such payments place financial burden on the company. Mooreman’s also faces the risk of employee theft during the unloading inventory because of the lack of employee oversight during the process. As a result of the theft,......

Words: 504 - Pages: 3

Free Essay

Hardware

...Hardware and Software Firewalls Explained A firewall is a protective system that lies, in essence, between your computer network and the Internet. When used correctly, a firewall prevents unauthorized use and access to your network. The job of a firewall is to carefully analyze data entering and exiting the network based on your configuration. It ignores information that comes from an unsecured, unknown or suspicious locations. A firewall plays an important role on any network as it provides a protective barrier against most forms of attack coming from the outside world. Firewalls can be either hardware or software. The ideal firewall configuration will consist of both. In addition to limiting access to you computer and network, a firewall is also useful for allowing remote access to a private network through secure authentication certificates and logins. While many people do not completely understand the importance and necessity of a firewall, or consider it to be a product for businesses only, if your network or computer has access to the outside world via the Internet then you need have a firewall to protect your network, individual computer and data therein. Hardware Firewalls Hardware firewalls can be purchased as a stand-alone product but more recently hardware firewalls are typically found in broadband routers, and should be considered an important part of your system and network set-up, especially for anyone on a broadband connection. Hardware firewalls can be......

Words: 837 - Pages: 4

Premium Essay

Hardware

...HARDWARE Introduction The term computer hardware refers to the physical parts of a computer which by interconnection and synchronization make up the computer system. The hardware can be divided in two groups: parts that are found in the central unit – housing of the computer called components and external parts called peripheral units. There is a range of computer components, but we will mention the most important, explaining their function and role in the computer. We can point out the following basic elements of computer system: * Motherboard (mainboard) * Processor (CPU - central processing unit) * Memory (RAM - random acces memory) * Graphic Card * Audio Card (Sound card) * Hard Drive (HDD - hard disc drive) * CD-DVD ROM (Compact disc / Digital video drive-Read only memory) * Network card (LAN Adapter - locall area network adapter) * Modem (modulator-demodulator) * Power Supply (PSU - power supply unit) * Input-Output units (I / O) Each of the following elements have distinct and essential function and role in contributing to the work of the computer, depending on the quality and performance, hardware directly affects system performance. Preserving the compatibility of components is equally important as selecting the brand and quality. Each motherboard is not compatible with any graphics card, processor or memory, because there are different standards that are mostly defined by the manufacturer or are dictated by the...

Words: 3447 - Pages: 14

Free Essay

Restoration

...Evaluation of the Ecological Restoration Projects at The University of California, Santa Barbara’s Lagoon Authors: Matthew Edmiston Cat Bradley Chris Anderson Abstract: The University of California, Santa Barbara’s lagoon has undergone several ecological restoration projects over the past two decades. Some efforts have proven to be beneficial, while others still need improvement. This paper addresses and evaluates five different locations around the lagoon, the various restoration projects at the sites, and what more could be done at each habitat in order to assess the ecological restoration efforts in the UCSB Campus Lagoon area. The sites addressed are the San Nicolas degraded wetlands, Campus Point, the coastal sage scrub, Manzanita Village and the bioswales. Overall, each of the sites have finished going through extensive  restoration, with techniques such as solarization and re-introduction of native species. Most of the ecosystems are now returned to their pre-disturbed state, but continued efforts are needed to preserve the locations. 1.0 Introduction: The term “ecological restoration” is generally defined as “the return of an ecosystem to a close approximation of its condition prior to disturbance” (NRC Report, 1992). Although this term is often oversimplified, it includes a complex web of cultural, social and political aspects as well as environmental aspects. Due to its complexity, and in many cases, the many competing jurisdictions involved, it is......

Words: 3573 - Pages: 15

Free Essay

Hardware

...called Flash memory. It is also know as shadow RAM. It contains the following key components: 1.A microprocessor "socket" which defines what kind of central processing unit the motherboard uses. 2.A chipset which forms the computer's logic system. It is usually composed of two parts called bridges (a "north" bridge and its opposite, "south" bridge), which connects the CPU to the rest of the system; 3.A Basic Input/Output System (BIOS) chip which controls the most basic function of a computer, and how to repair it; and 4.A real-time clock which is a battery-operated chip which maintains the system's time, and other basic functions. The motherboard also has slots or ports for the attachment of various peripherals or support system/hardware. There is an Accelerated Graphics Port, which is used exclusively for video cards; Integrated Drive Electronics, which provides the interfaces for the hard disk drives; Memory or RAM cards; and Peripheral Component Interconnect (PCI), which provides electronic connections for video capture cards and network cards, among others....

Words: 926 - Pages: 4

Free Essay

Restoration

...a building is considered. (Text taken from PPG15). The Heritage Works and Liverpool City Councils future use feasibility studies (Circa 2008) were marketed locally; the study established a long term use for the Wellington Rooms, with development proposals to refurbish the building into the home of the North West National Dance Centre. Liverpool City Council is reported to be entering into negotiations to compulsorily purchase the buildings lease. 8.0 Appraisal of Repairs BS 7913: 1998 Guide to Principles of Conservation of Historic Buildings advises; 7.1.2 Minimum intervention, a conservative approach of minimal intervention and disturbance to the fabric of an historic building in which there is a presumption against restoration is fundamental to good conservation. The stock of historic buildings is finite and every loss significant. The destruction, alteration or renewal of parts of a building can be similarly damaging and should always be carefully considered and properly justified. It is important to understand and work with the fabric of a building, not against it, and to be flexible and imaginative. The principle of minimum intervention in conservation is well established. Ideally a building should be used, kept in good order and maintained on a regular basis. If a building can no longer be used for its present or former purpose, more substantial alterations can become necessary, amounting to a conversion of the building from one use to another.......

Words: 3390 - Pages: 14

Free Essay

Hair Restoration and Cranial Prosthesis

...According to the International Society of Hair Restoration Surgery, an estimated 66.8% of males and 33.2% of females in the United States had a nonsurgical hair restoration process in 2012. [1] Hair replacement is a reliable option for individuals who experience hair loss due to heredity and medical related issues. Individuals needing hair replacement options have the option of surgical and non surgical. Surgical is considered as hair replacement which removes small pieces of the scalp that contain hair follicles and relocates them to an area on the head that is losing hair. The American Hair Loss Council describes non surgical hair replacement options as hair additions or hair prosthetics. [2] Examples of hair prosthetics include hair extensions, hair pieces, partial hair prosthesis, and toupees. These particular hair pieces will contain human hair, synthetic hair, or a combination of both. Hair loss comes in two major forms; heredity and medically. Medically, two common hair loss forms come from chemotherapy and alopecia areata. Chemotherapy is the use of medicines or drugs to treat a disease, such as cancer. Cancer cells tend to grow fast, and chemo drugs kill fast growing cells. Although these drugs travel throughout the body they can affect normal healthy cells that are fast growing too. The normal cells most likely to be damaged by chemo are hair follicles. Hair loss during chemo is a form of alopecia which causes thinning of hair and/or losing hair on all......

Words: 1615 - Pages: 7

Free Essay

Hardware Websites

...computer hardware products, reviews, expert analysis and comparisons. Take the Asus X99 Rampage V Extreme motherboard for example, it belongs to a well know product line known as the Republic of Gamers (ROG). Overclock3D takes this motherboard and breaks it down piece by piece, they go into details of each aspect of this motherboard, from new features that was not available in previous Rampage motherboard models, to over clocking options, and even enhance their review with videos, screen shots, and bench testing results to verify motherboards' specs and capabilities. For the computer enthusiast, this website with an easy to navigate layout, and attractive format, brings all the new hardware to one place, and provides a tremendous amount of information regarding computer hardware. Additionally, the site has several tools that gives its readers the opportunity to discuss, ask questions, and expand on hardware uses through comments, forum, frequently asked questions and other threads in the Community section. Overclock3D was initially dependant on users input through the forum platform. Their enthusiasm however turned into a full scale professional publication, the website became a registered company in the UK and expanded its operations into other websites as well. Reviews done to hardware such as the Rampage V are now handled by professionals like Tom Logan their Director and Chief Editor. While the website is linked to another where a lot of the reviewed hardware......

Words: 308 - Pages: 2

Premium Essay

Hardware and Software

...Industry-related computer systems are an important aspect of every business. Every company’s system has specific features that differ from other companies. The two main aspects that make up a company’s computer systems are software and hardware. Depending on the type of company, their software and hardware may be high-end, or low-end. In regards to my company, I usually use high-end software and hardware. Running an online retail store requires the use of many programs at once. Although running an online store might not seem like much work, it requires a great deal of attention. Using high-end hardware and software places my company at an advantage. According to Technology Guide 1: Computer Hardware, the author states, “In many industries, exploiting computer hardware is a key to achieving competitive advantage” (Rainer & Cegielski, 2011, Technology Guide 1: Computer Hardware). Business System Specifications In regard to my company’s personal computing software and hardware, we use several devices that run off different applications. One of the hardware devices we use is a phone system called MagicJack. “Magicjack is a device about the size of your thumb which plugs into a USB drive in your computer” (Block, 2010, para. How does the magic work?). This hardware device requires a software application to be installed on our computers that enable a phone to be connected to receive phone-calls. Whenever a customer calls our toll-free number, a dial-pad appears on our......

Words: 758 - Pages: 4

Free Essay

Hardware

...Hardware and Software December 9, 2011 CIS/207 The difference between Hardware and Software The point of this essay is to describe the hardware and software used to support personal, workgroup, and enterprise computing within my current organization, but I will first have to describe the difference between hardware and software for those who aren’t computer savvy for a better understanding of what is being used and discussed. Hardware What is hardware? Computer hardware is any physical device, something that you are able to touch and use. It is best described as a device that is physically touched. A CD-ROM, Monitor, Printer, hard drive, display, keyboard, memory, motherboard, processor, and a power supply are all what we call hardware. Software What is software? Software is a collection of instructions that enables a user to interact with the computer or have the computer perform specific tasks for them. Without any software the computer would be useless. Without the software you wouldn’t be able to interact with the computer. I personally think this is the most important part of the computer, something like the engine for the computer without a operating system. Personal Support In my organization the use of hardware to support personal is for extra data storage, the organization needs external storage to keep record of personals pay, leave, time, and progress reports. The use of the hardware keeps the organization providing feedback to......

Words: 380 - Pages: 2

Premium Essay

Hardware

...Mission Statement Taking Care of Our Employees and Customers: The key to success is taking care of our employees and customers. Encouraging fellow associates and providing outstanding customer support. By doing this we will continue to lead our team for future growth. Excellent Customer Service: Providing quality products and customer service are our top priority. We continue to go the extra mile for customer satisfaction. Respect: For us to remain successful we must give and receive respect that is free of harassment and discrimination, so we are all proud to say we are a part of Bob's Hardware team. Goals of the Project: Bob’s Hardware Store uses regular cash registers to ring up their transactions, but would like to move up to using POS so they can also accept credit and debit cards, which will increase their customers. The IT team needs to develop a program so that the store can use POS. This will help make the accounting process easier. Another objective to the POS is to reduce the amount of time it takes to process customer purchases, such as the ability to use credit cards and other forms of payment, keeping track of sales, and generating supply orders. The POS can be linked in to employees bank accounts, which will help with payroll. The POS will be also run through their computer system which will help Bob and his wife to keep better track of cash flow and profit margins. The above objectives will help to reduce the amount of time needed for the many...

Words: 322 - Pages: 2

Premium Essay

Restoration of Everglades

...Restoration of the Everglades Everglades or, ‘the river of grasses’, are a vast expanse of freshwater marshes which extends from Lake Okeechobee South to the tip of Florida. There are various forms of habitat that exist on the marshland-open water sloughs, open water sloughs, cypress swamps, hard wood hammocks, mangrove swamps and pinelands. It is also home to many species such as the black bears, panthers, alligators some of which are on the verge of extinction (Ichthyology, n.d). The flora and fauna surrounding the Everglades with its unique ‘sheet flow of water’, had made the place one of the hottest tourist spots. The scenario started changing in the late 1980’s with the beginning of developments like creation of agricultural farms for growing sugarcane and vegetables, building up of new canals and levees for protecting the farms and the cities from floods and increase in the infrastructure in the east of the everglades. Some parts of the marshland started facing drought and others flood. Earlier it used to cover an area of 10,360 kms but today it has been reduced to half its size. The primary reason for this condition was the pollution caused by companies like Big sugar, construction companies and various other factors (Marjory Stoneman Doughlas, 1969). The Big sugars comprise of a group of sugarcane growers mainly U.S sugars and are primarily responsible for destroying the Everglades. Farmers of these agricultural farms use high content phosphorus......

Words: 1695 - Pages: 7