Rim Possible Alternative

In: Business and Management

Submitted By vicken12
Words 1329
Pages 6
Section IV – Possible Alternatives
Vicken Rama

It is clear, without argument, that the cellular market is one of the fastest growing and competitive industries of today. The distinguished Canadian company Research In Motion (RIM), proud manufacturer of the Blackberry, once dominated the cellular market. With the introduction of both Apple and Samsung smartphones, which have continually increased each company’s growth in terms of revenue and market shares, Research in Motion will soon find themselves struggling to stay in the game. If RIM does not adhere to making some drastic changes, the company will continue on this downward spiral and be ultimately terminated.
One major avenue to solving RIM problems is a strategic alliance with the electronic tycoon Samsung. Among the numerous potential hardware partners, Samsung appears to be the strongest fit. Their supply chain strength is unmatched – even surpassing the past magnate Nokia, to become the world’s largest cellular provider. Samsung’s smartphone is driven by the android operating system provided by Google, and its popularity has spread like wildfire over the last few years. Google android currently dominates the market share and is accounted for as so: Google Androids OS is assessed at 56% of the smartphone market share, subsequently Apple is the runner up with 23%, while RIM follows with a meager 7% of the share. Unlike Apple and Google, the RIM market share is rapidly decreasing. Samsung has shown previous interest in RIM’s Blackberry 10 OS, but a deal cannot be made until RIM launches this technology. Samsung proudly boasts advanced innovative craftsmanship through their “ smart product line”. They also operate under a global supply chain management team, in which products are produced and supplied to any place in the world where a shortage occurs. According to the CEO, Kwon Oh Hyun, “ This is what…...

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