Rim Possible Alternative

In: Business and Management

Submitted By vicken12
Words 1329
Pages 6
Section IV – Possible Alternatives
Vicken Rama

It is clear, without argument, that the cellular market is one of the fastest growing and competitive industries of today. The distinguished Canadian company Research In Motion (RIM), proud manufacturer of the Blackberry, once dominated the cellular market. With the introduction of both Apple and Samsung smartphones, which have continually increased each company’s growth in terms of revenue and market shares, Research in Motion will soon find themselves struggling to stay in the game. If RIM does not adhere to making some drastic changes, the company will continue on this downward spiral and be ultimately terminated.
One major avenue to solving RIM problems is a strategic alliance with the electronic tycoon Samsung. Among the numerous potential hardware partners, Samsung appears to be the strongest fit. Their supply chain strength is unmatched – even surpassing the past magnate Nokia, to become the world’s largest cellular provider. Samsung’s smartphone is driven by the android operating system provided by Google, and its popularity has spread like wildfire over the last few years. Google android currently dominates the market share and is accounted for as so: Google Androids OS is assessed at 56% of the smartphone market share, subsequently Apple is the runner up with 23%, while RIM follows with a meager 7% of the share. Unlike Apple and Google, the RIM market share is rapidly decreasing. Samsung has shown previous interest in RIM’s Blackberry 10 OS, but a deal cannot be made until RIM launches this technology. Samsung proudly boasts advanced innovative craftsmanship through their “ smart product line”. They also operate under a global supply chain management team, in which products are produced and supplied to any place in the world where a shortage occurs. According to the CEO, Kwon Oh Hyun, “ This is what…...

Similar Documents

Rim Research in Motion

...Research in Motion (RIM)   Abstract Canadian company Research in Motion Limited (RIM) has been on the decline struggling to hold onto market share. Global competition includes Apple's iPhone and smart phones running Google's Android operating system, which contributed to a decline in RIM’s profit and share value hitting a nine year low. Executive shake ups and a strategic plan is to streamline operations includes cutting at least 2,000 jobs worldwide in 2012. Opportunities live for RIM to prevent further stock sell off and devaluation by identifying alternatives and overcoming barriers within the organization. Under the direction of CEO, Thorsten Heins, RIM will redirect focus to the company's core customers and their changing needs. RIIM Overview Research in Motion Limited (RIM) a telecommunications company headquartered in Waterloo, Ontario, Canada is best known as the maker of the Blackberry. RIM designs, manufactures and markets wireless solutions for the worldwide mobile and telecommunications market. In recent months, it has been making headlines for its declining market share and stock devaluation. Driven by a new CEO, RIM has recently announced layoffs, and strategic plans with more changes for the struggling company planned in efforts to spark a turn-around. Research in Motion Limited (RIM) Research In Motion Limited (RIM) is a Canadian multinational telecommunications company headquartered in Waterloo, Ontario, Canada. RIM’s......

Words: 3674 - Pages: 15

Rim Market

...Based on the fact that nearly 60% of RIM’s revenue today is coming from international market, as well as that RIM still remains high market share in enormous frontier countries such as Nigeria, Mexico and Indonesia, it’s critical for us to stay in and expand these booming emerging markets in developing countries. Nigeria is Africa’s most populous nation with more than 170 million people and it is an incredibly young country. In India, the growing middle class is estimated to be 300 million. Over half of India’s population of 1.1 billion are under 25. Roughly 31% of the population in India are under 14 while 40% are under 14 in Nigeria. Middle class and young people have large spending power, so these developing Asia and Africa countries are the future market we should be in the next five year. A Citigroup economist made a prediction that Nigeria’s economy will grow at an average rate of 6.9% until 2050. The need of mobile phones is explosive since there’s almost no land-line phone, not all the family has computers, laptops. Also, the Internet access is expensive, so mobile phone is one of the few options that Nigerians have to communicate with their friends and family. There are roughly four million Smartphone in Nigeria, but only 50% of them are Blackberries. The market there is competitive but has lots of potential. Given Nigeria’s growing demographics, as long as RIM can maintain its current market share, it will grow anyway. The largely undeveloped market is getting......

Words: 890 - Pages: 4

Rim and Leadership

...In studying the difficulties of the company Research In Motion (RIM) it can be seen that there has been a legacy of leadership that may have lead the company to the downfall that it is going through at this time. On the website Glassdoor.com, the comments of former employees of the once leading tech innovation firm point in a direction that states that the company was slow to move on ideas and tended to promote people based on tenure and a sense of nepotism rather than on merit (Glassdoor 2012). There has been a growing sentiment from the people that work for the Blackberry creator that leadership is missing the mark with innovation and are not going to be able to keep up with the competitors in the market because of the lack of ability to manage IT projects is a concise manner which has led to the company not being able to field its long awaited BlackBerry 10 operating system (Glassdoor 2012) . So who is responsible for not making the right decisions at the company? Who can the stockholders blame for the company not being able to keep up with the trends of the trends of the mobile market? To answer those questions one would have to look at who the most recent former leaders of the company along with the current regime. Under the leadership of co-CEO’s Mike Lazardis and Jim Balsillie RIM became the company on the leading edge of wireless technology (Minato 2012). The BlackBerry brand was the brand of phone to have if you wanted or needed a device that was as......

Words: 1333 - Pages: 6

Rim Research

...Sriram  Prakash   Econ  106T   Research  in  Motion:  Are  BlackBerry’s  too  secure?   Research  in  Motion  –  RIM,  best  known  for  it’s  BlackBerry  device,  is  currently   facing  increasing  pressure  from  developing  nations  to  grant  governments  access  to   BlackBerry  encrypted  data.  This  demand  from  RIM’s  crucial  future  markets  like   India,  China,  Saudi  Arabia,  and  the  UAE  poses  several  long-­‐term  strategy  questions   for  RIM  and  is  a  result  of  RIM’s  product  differentiation  in  the  market  place.  Instead   of  simply  offering  a  phone  solution  RIM  goes  one  step  further  and  provides  servers   essential  for  the  encryption  and  security  of  data.  The  data  governments  are   demanding  access  to  compromise  of  BIS  –  BlackBerry  Internet  Service,  the  personal   e-­‐mail  service  offered  by  RIM;  BES  –  BlackBerry  Enterprise  Server,  the  enterprise  e-­‐ mail  service,  and  BBM  –  BlackBerry  Messenger,  which  is  an  international  messaging   feature  used  for  inter-­‐blackberry ......

Words: 2464 - Pages: 10

The End of Rim

...Bradlow told the crowd that if he were running RIM, he would "go to the 43rd floor and find a window." He went on to say the most likely outcome for RIM is a sale. A Telstra spokesperson told Canadian Business that Bradlow "immediately apologized unreservedly" for his remarks, but the damage was done. RIM has fallen so far that not even its carrier partners can resist making jokes at its expense. And RIM keeps giving its detractors more fodder. On June 28, the company announced an incredibly bleak set of earnings, including its first quarterly loss in more than seven years. BlackBerry shipments plunged 41% from the year before. Nearly one-third of its workforce-5,000 employees-will be laid off. CEO Thorsten Heins delivered one more bombshell, too: BlackBerry 10, the operating system that will supposedly revive the company, will be delayed yet again, until early 2013. RlM has experienced an incredible and bewildering fall from grace. The company's share price provides the most visceral evidence: it peaked in 2008 at $149.90, and has since crashed by 95%, dropping to less than $8 at press time. There is no doubt that a series of poor decisions and missed opportunities led RIM to this point. Former co-CEOs Mike Lazaridis and Jim Balsillie underestimated the significance of the iPhone when it debuted in 2007, maintaining a blinkered focus on the company's corporate clients and touting its expertise in e-mail and network efficiency. RIM fell behind when it came to the features......

Words: 3612 - Pages: 15

Failure of Rim

...tactical mistakes early on, mainly in that he should have fired a whole raft of senior people as soon as he took over (and I could name exact names and why, but I won't here) and he should have promoted a lot of extremely capable people from just below VP level to VP or higher (and got rid of most of the existing VPs, many of whom are dire). The second biggest problem is the micromanagement, and the mental exhaustion and blinkered vision that generates on senior management. Most Directors shield those below them from the worst of it, but my god is it bad. A SVP wants to regularly know - in detail - exactly what every one of thousands of employees under them is doing and why so they can feel like they know what is going on to the smallest possible detail. This might be doable if the SVP had a clue about what the engineers actually do, but it's like describing Fine Art to a blind person, and pointless especially as most senior management are from the C and Java days, and don't understand anything about C++. There is a huge focus always coming down from senior management on the next few weeks with a maximum time span of three months - anything past that is outside their radar, and you might as well not bother. This kills any attempt to do anything different which might take more than a few weeks, and most of the useful longer term work items get sneaked in by foresighted teams pretending it's something else, which isn't the right way to manage a tech company. The third......

Words: 90794 - Pages: 364

Research in Motion (Rim)

...Case Study 2 – Research in Motion (RIM) Strategic Management of Technology – TM583ON Marian Phillips Research in Motion (RIM) is a Canadian wireless device company which is the designer and manufacturer of the Blackberry Smartphone. Research in Motion was founded in 1984 and is headquartered in Waterloo, Canada. The company also creates solutions for the worldwide mobile communications market including the software that allows the Blackberry Smartphone to provide mobile access to email applications, media and the internet. As a company reliant on its intellectual property, RIM has to be careful. All actions carried out on RIM’s internal network are logged, which means that employee that want to have private conversations should bring in their personal devices. Any conversation on company network whether verbal or written, is transparent and in visibility. Also, to protect its advantage as much as possible, RIM followed a very careful and consistent policy of securing as much patent protection for its products as possible while continuing to push ahead with product development and continuously extending its technology capabilities. RIM has been involved in a series of suits relating to alleged patent infringement. * 2001 – RIM sued competitor Glenayre Electronics for infringing on RIM’s “Single Mailbox integration” patent. The suit was eventually settled. * 2002 – Filed suit against start-up competitor Good Technology and also file additional complaints......

Words: 680 - Pages: 3

Fall of Rim

...In 2010, Research In Motion (RIM) was a leader in the Information and Communications Technology (ICT) sector. Founded by Canadian Businessman Mike Lazardis, born in Ontario, RIM quickly became a chief innovator and manufacturer within this sector. RIM was founded by Mr. Lazardis in 1984, after he dropped out of University two months before graduation (McGraw-Hill 2010). In the financial year of 2009, RIM generated revenues of approximately US$11 billion (McGraw-Hill 2010). Since 2010, numerous changes took place at RIM in order to try and return to being the dominant leader in their market. There have been two CEO changes as firstly Thorsten Heins replaced then joint CEOs Mike Lazardis and Jim Balsillie in January 2012, only to be replaced himself less than two years later by John Chen in November 2013 (Blackberry Press November 2013). Senior positions such as Chief Operating Officer and Chief Marketing Officer as also seen changes during this time. This clearly shows the sign of an underperforming or even a declining business that needs such drastic changes to try and grow or even to stop the decline. RIM also decided to change its trading name from Research in Motion to Blackberry in January 2013 by then CEO Thorsten Heins (Blackberry Press January 2013). This was a clear ploy in trying to maximize the launch of their new Blackberry 10 product. The amount of employees once employed by Blackberry as also diminished due to the high amount of loss the company was earning....

Words: 1028 - Pages: 5

Rim Analysis

...competition in the selected industry. The five forces that Porter mentions are; threat of entry, supplier power, buyer power, threat of substitutes and industry rivalry. Threat of entry The threat of new entrants into the market segment dominated by RIM is quite high. All the established companies in the mobile industry are possible entrants to the diversified communication services industry of RIM. Although RIM has up-to-now been able to take full advantage of its technological dominance in the market , there still remains the possibility of new companies to enter using older versions of the technology in a modernized and revamped way. A recently entrant to the market is Apple corp. with its iphone. Because of the dominance of RIM in its own lucrative segment it will always face the threat from new entrants. Supplier power The bargaining power of suppliers in the manufacturing face is considerably low in this industry, for instance, processors of the same architecture used by RIM is produced by many companies such as Intel, Freescale Semiconductor, Texas Instruments, Royal Philips Electronics, Samsung and STMicroelectronics. However, as I mentioned earlier there are different suppliers for the services that RIM is offering. RIM has to utilize the networks of existing mobile operators, and in some instances where there are a limited number or only one operator, the bargaining power of the supplier is elevated. Buyer power With increased choice of new smart......

Words: 322 - Pages: 2

Rim Question 2

...2. Identify some possible reasons why RIM management waited more than three days before issuing an official response to the public. Are these reasons justified? Why or why not? * No Public Relations Department RIM’s failure to address their customers after the blackout occurred insinuated “that RIM employees were working-around-the clock to fix the problem. Does this mean that the PR people are engineers as well?” (Davis, 2011). It is possible that RIM didn’t have a public relations department, and did not want to risk issuing a statement that was not culturally sensitive to its diverse user network. “Effective external relations require a sound communication strategy. A company must have a strategy for all of its external relations activities…” (Barrett, 2014). Managing the press is one of those activities. Multination companies such as RIM understand how misunderstandings can occur by not recognizing cultural differences (Barrett, 2014). Therefore, rather than issue a statement that may have been offensive to users in certain countries, RIM chose to remain silent. * Can’t identify the cause of the blackout RIM had a good reputation amongst its customers that was built on “the notion of service and reliability and when all else fails your BlackBerry will still work” (Bigus, 2012). RIM did not know what had caused the blackout, and rather than damage its reputation they waited until a possible cause had been identified before addressing the public.......

Words: 484 - Pages: 2

Rim/Blackberry

...two of the founding members, who currently serve as Co-CEOs of the firm. RIM performs well financially on a consistent basis, with revenue figures reaching $4.2 billion in 2011, although this is down 15% from the previous quarter. In the USA RIM owns 40% of the smart phone market, however their blackberry products are weaker internationally than their rivals Nokia. to IDC |   | Top five mobile phone manufacturers, by 2010 global sales according to Strategy Analytics | Rank | Vendor | Unit shipments | Market share | Annual sales growth |   | Rank | Vendor | Unit shipments | Market share | | 1 | Nokia | 453.0 million | 32.6% | 4.9% |   | 1 | Nokia | 453.0 million | 33.3% | | 2 | Samsung | 280.2 million | 20.2% | 23.3% |   | 2 | Samsung | 280.2 million | 20.6% | | 3 | LG | 116.7 million | 8.4% | -1.0% |   | 3 | LG | 116.7 million | 8.6% | | 4 | ZTE | 51.8 million | 3.7% | 94.0% |   | 4 | RIM | 48.8 million | 3.6% | | 5 | RIM | 48.8 million | 3.5% | 41.4% |   | 5 | Apple | 47.5 million | 3.5% | |   | Others | 437.7 million | 31.5% | 31.2% |   |   | Others | 413.8 million | 30.4% | | | | | | | | | | | | | Limiting Factors- These are factors that may affect a business’ performance within their market, there are many reason why a business may be limited in what they can achieve and normally falls under financial restrictions or areas that the business Fortunately for RIM their blackberry are popular and generate large revenue annually so......

Words: 5273 - Pages: 22

Swot Analysis of Rim

...legal issues | [pic] SWOT Analysis of RIM SWOT analysis is the tool which helps the organization to understand where it stands. The SWOT analysis of Samsung make it understand that where Samsung stand in the market. Strengths One of its most important strength is that it has heavy assets with it that’s why it is manufacturing high technology products. It is an established brand in developed countries. Its effective communication in the market is strength of RIM. In RIM, the R&D has given more importance that’s why there is effective R&D in RIM which is responsible for innovation of RIM’s products. It’s R&D delivering award winning products as well. RIM’s market share is 62% which is really a big market share. RIM has successfully established in handheld market. RIM’s products are innovative, unique and have good qualities which help it to retain its existing customers and attract new customers. One Strength of RIM which is very important for every organization to be successful is its competent work force and management and RIM has blessed with it, there is a lot of talent in RIM. Its strong corporate culture is also strength of RIM which helps to make its people happy. RIM is among those companies which have strong finances that’s why RIM is making advanced technological products with better quality. Reputation management in RIM considered very important that’s why the reputation of RIM has successfully established globally. Weaknesses More......

Words: 3595 - Pages: 15

Rim External Environment

...Brief Summary of the External Environment External Competitors OS: * Android 47,3% * Apple 29,6% * RIM 16% * Microsoft 4,7% * Symbian 4,7% Smartphone manufacturing: * -Apple 23,5% * Samsung 22,8% * Nokia 12,4% * HTC 10,8% * RIM 6,5% * Others 26,6% Mobile Industry Trends It is anticipated that data will overtake voice as the major network tariff. In 2011, smartphones increased their hold on the market worldwide and this has driven forwards the usage of data. “However, operators will start rebalancing tariffs in 2012 so that ‘access and data’ is the core tariff, with voice and messaging services bundled on top. This is opposed to the current model of voice being the core tariff with messaging and data sold as add-ons. Charging for data will become more of an issue for operators. This is because there is going to be much more data use that requires monitoring, but is still included ‘in the free bucket’. In 2012, operators will increasingly adopt strategies to off-load the ‘simple’ charging interactions that account for the bulk of the load on their Online Charging System (OCS).” Mobile Sales The mobile phone is evolving into a power commerce tool, enabling consumers to review products, run price comparisons, access inventory levels and make transactions both over the mobile network and the retail point of sale. However, while industry commentators have hailed the virtues of mobile commerce for some time consumers have......

Words: 899 - Pages: 4

Rim- Blackberry

...2008, Research in Motion (RIM) is standing at the strategic juncture where important decisions need to be taken regarding global expansions. The biggest strategic issue it faces is to carry over yesteryears’ growth to next level through sustainable innovation at global level. Although its R&D expenditure has grown 6 times in the last four years, the ratio of R&D expenditure to sales has been halved. This ratio shows RIM is not utilizing its explosive growth to proportionately improve its technological innovations (important for sustainable revenue growth), which are the main sways of the mobile communication industry in which it is doing its business. Mobile communications industry is highly competitive being oligopolistic in nature. Gauging RIM on the Porter’s five forces model, I understand there are many a threats to RIM. The biggest threat is the Threat of Rivalry. RIM’s direct competitors have much bigger market share globally and they are spending much larger amounts (as well as R&D ratios to sales) on the R&D activities in comparison to RIM. They are also trying to convert the industry into network industry by sharing of Mobile OS (e.g. Symbian) across companies. Some of them have already expanded globally for tapping talent in emerging countries, an idea which RIM is pondering over. RIM’s Blackberry products have a product differentiation (temporary competitive advantage) of being a smartphone originally built for busy professionals. But now, RIM is also trying to......

Words: 1259 - Pages: 6

Rim Paper

...What were some of the challenges that RIM faced to protect its intellectual property, and how did RIM handle those challenges? RIM’s success in the industry of wireless technology, more specifically, the e-mail wireless communications, made the organization’s intellectual property a prime target for adversaries that were not involved in the technological innovation industry, but for patent holding firms that were sitting in the background waiting patiently for a big fish to fall prey of their treachery. The success of these patent holding firms in the patent infringement litigation arena opened the gates for RIM’s industry competitors to scavenge from the patent holding company prey. Some of the challenges RIM faced to protect their intellectual property ignited a myriad of legal battles that wounded the Blackberry giant fatally from which RIM never recovered totally to this date. Below are summaries of litigation battles that originated after RIM, amongst other companies, decided to ignore a licensee contract agreement proposed by a Virginia based holding company in the year 2000. The US intellectual property holding company that sent the memorandum notice to RIM as well as to other technology companies and initiated the downfall of RIM was New Technology Products (NTP). 1. New Technology Products (NTP) Vs. Research in Motion (RIM) In 2001, NTP, an intellectual property holding company of at least 50 US patents, which focused on inventions in the fields of......

Words: 2070 - Pages: 9