Free Essay

Russell Simmons

In: Film and Music

Submitted By toni82
Words 682
Pages 3
Russell “Rush” Simmons began his trip to being hip hop’s main man in the late 1970’s. Through hard work, struggle and determination, he achieved things that a young entrepreneur only dreamed of. By promoting early hall of fame group Run DMC, in which one member of the group is Simmons’ brother Joseph “Run” Simmons. Throughout the years, Russell Simmons has taken Hip Hop to great lengths in our economy and in African American Business.

Russell Simmons was born October 4, 1957 in Queens New York. He was an excellent student through grade school and made his was to CCNY-Harlem to study in sociology. This is where he found his passion for music. In the late 1978, Russell began using his spare time to promote some early hip hop block parties and club shows around Harlem and Queens. Often, he would promote these parties with his friend Curtis Walker, who later adopted the name Kurtis Blow, who is another Hip Hop icon. Russell later became his manager and co-wrote the 1979 single “Christmas Rappin’”. By this time Russell had dropped out of college and pursued artist management as a full-time gig. This is when Rush Productions was born. During this time the country was in over $700 billion dollars in debt and personal bankruptcies were constantly rising, Russell found a way to do what he loved and make an income doing it.

In the beginning of the 1980s, Russell took his younger brother, Joseph Simmon’s, group as his clients and they then became Run-D.M.C. Over the next few years, he helped guide the group on their rise to stardom. During this time, Russell met a young gentleman by the name of Rick Rubin in which they both would be the founders of Def jam record label in 1984. Def jam secured a distribution deal with CBS after some early success with LL Cool J. LL Cool J, recorded Def Jam’s first ever single called, “I Need a Beat” (Vh1, 2007). During a time that was named the “Greed Decade”, where some business owners were making millions of dollars in a single years earnings (pg. 163, McCraw), Def Jam was just starting to make it’s mark in the American Business world.

As technology emerged in the 1980s, Hip Hop saw an intense diversification which developed into a more complex form (wikipedia, 2008). Hip Hop began to make changes in the sounds of beats and producers were able to manipulate beats to allow for different sounds. Musicians found something that they loved to do and had no problem entering this business and becoming the entrepreneur they had dreamed of being. The content of Hip Hop also evolved. Artists began to tell stories with their music. They even became mainstream pop performers. Kurtis Blow appeared in a Sprite commercial which made him the first hip hop artist to be considered mainstream enough to represent a major product. Even though this was good for Kurtis Blow to get the recognition and for the soft drink company to hire him in a commercial, the hip hop community saw Kurtis as a sell out (wikipedia, 2008).

Outside of the United States, hip hop was almost unknown prior to the 1980s. During the 1980s, with the economy at a constant growth, Hip Hop grew outside the United States in to other countries such as, Germany and South Africa. Other cultures began to put their spin on Hip Hop, making the business of creating Hip Hop music an even bigger success.

Founded in 2001, the Hip-Hop Summit Action Network (HSAN) is dedicated to harnessing the cultural relevance of Hip-Hop music to serve as a catalyst for education advocacy and other societal concerns fundamental to the empowerment of youth. HSAN is a non-profit, non-partisan national coalition of Hip-Hop artists, entertainment industry leaders, education advocates, civil rights proponents, and youth leaders united in the belief that Hip-Hop is an enormously influential agent for social change which must be responsibly and proactively utilized to fight the war on poverty and injustice.…...

Similar Documents

Free Essay


...Resize Font: A- A+ The Polarizing Michael Vick Unknowable. Infuriating. Impossible to pigeonhole. Is there any way to define the legacy of the Eagles $100 million quarterback? By Bill Simmons on November 2, 2012 * PRINT Michael Vick's career is like football Play-Doh — an amorphous hunk that you can shape however you want. You could craft a Vick-centric essay about redemption just as easily as one about squandered potential. You could unleash a "Vick was totally and tragically underrated!" argument with the same gusto as a "Vick was the most overrated football star ever!" rant. You could borrow certain statistics to plead his case as an elite quarterback, and other numbers to bury that same case. You could declare with complete authority that "nobody is ever winning a Super Bowl with Michael Vick," or you could veer the other way and say, "If Michael Vick finds the right team, maybe he could thrive like Steve Young did in San Francisco." Vick didn't need a dogfighting scandal to retire as the most polarizing NFL quarterback ever — it would have happened anyway. Even the process of drafting Vick was polarizing. When Vick declared for 2001's NFL draft after just two Virginia Tech seasons, Peter King wrote a Sports Illustrated piece headlined "Risky Business," with the subhead "Snakebitten San Diego will likely cast its lot with Michael Vick, who's making a perilous leap from college sophomore to No. 1 pick in the NFL draft." It's an uncanny piece to reread, like...

Words: 3406 - Pages: 14

Premium Essay

Bertrand Russell

...allow them to hold the position a “famous thinker.” Dr. Martin Luther King, Jr. (January 15, 1929-April 3, 1929) and Bertrand Russell (May 18, 1872-February 2, 1970) are two famous thinkers that are discussed in this paper. Each of these men changed the way people viewed the issues of the day through the creative process. King and Russell made identifiable contributions to society during an era of difficult social times. The subject matter of this paper will investigate dilemmas or ideas that both of these famous thinkers sought to resolve, and the solutions they came up with for accomplishments. The ideas in conjunction with obstacles from people challenging the change, and a lot of the solutions were in a constant state of improvement. However; each one of their individual solutions all met the test of logic, allowing them to conquer the battles and opposition to resolutions. The thought process of these two men required a substantial amount of time to change the way people think, and developed an outcome of their individual issues for a better cause. King believed in defending the inequality and unjust segregation of man. Russell beliefs lied in the revolt against idealism and analytical philosophy. The two of these men evaluated a problem in special manner to locate distinctive perspectives that no one else had visited. King and Russell both had patience to visualize their ideas and produce solutions to defeat the opposition. Changing the outlook that......

Words: 1347 - Pages: 6

Free Essay

Russell Simmons Case Study

...Jeff Shields New Venture Creation – DuVal Russell Simmons – Case Study 1) Early on, Simmons decided that he wanted to make his own way in the world. He wanted to live a fast-paced life and call his own shots. Even though he did not like school, he still enrolled at the City College of New York as a sociology major. 2) The target market that Simmons is trying to appeal to is that of urban teens and young adults. He understood that his target market valued authenticity and “keeping it real”. In his words, “You have to tell the truth. It endears you to the community. The people can smell the truth, and they’re a lot smarter than the people who put the records out.” 3) By growing up while being heavily influenced by hip hop music and culture, Simmons had a distinct advantage in reaching out to and understanding his target market.; as he is/was one of that target market. This is advantages for him because he can know and understand what artist and styles will make it big when it reaches the public due to his experience in hip hop music and culture. This can also be a limitation, because he may not have as much experience in other cultures and music styles, thereby limiting him strictly to hip hop and preventing him from spreading his musical venture. 4) Hold a charity basketball game in the New York City community that features appearances from professional athletes. The market research necessary to ensure that it would be a success would be......

Words: 317 - Pages: 2

Premium Essay

C. Simmons

...1. Both Iam Charlotte Simmons and Schooldaze were based on college experiences. Charlotte Simmons is a naive and innocent young woman who wins a scholarship to elite Dupont University. College is a rude awakening for Charlotte. Instead of being a bastion of research and scholarship, athletic, fraternity, and alumni concerns trump everything else at Dupont University. It is awash in beer and sex, and at the top of the pile of corruption is the basketball program, where cheating and fake courses run rampant. Charlotte's innocence and purity don't stand a chance against this background, and her story mirrors a society undone by fame and money. In the movie Schooldaze it was all dream based on Spike Lee's experiences at Atlanta's Morehouse College, Spelman College and Clark Atlanta University, it is a story about fraternity and sorority members clashing with other students at a historically black college during homecoming weekend. It also touches upon issues of real and perceived racism within the African-American community. 2. Social scientists frequently note that "early marriage" is the No. 1 predictor of divorce. Additionally, the average student graduating today has about $23,000 in debt, and money problems don't exactly help a marriage. With that being said the movie was showing that when you get married and have money problems it will most of the time lead to divorce or problems in the home. In Perry’s movie the objective is to convey a message to the viewers that all......

Words: 722 - Pages: 3

Premium Essay

Russell Shoatz

...In 1972, Russell Maroon Shoatz was accused of killing a police officer and imprisoned for murder. He has been in jail for about 30 years for a crime he did not even commit. Russell’s daughter, Theresa Shoatz, had a lot to say about her father and his situation. She told us that her father did not commit the crime, but he knew who did. Russell refused to give names about who killed the police officer because he knew it would just create more problems. Instead, he went to a detective hoping to receive help, but the detective told him that because he was part of the group who murdered the police officer, that he would have to be put in jail. During his time in prison, Russell escaped, not to hurt anyone, but just because he wanted freedom and did not feel like he deserved to be in prison. The Black Panthers played a big role during Russell’s lifetime. They were a group of African Americans who did not want any help from the government, because they felt it was a messed up system. They provided protection for themselves and for others who called upon them. This story of Russell Shoatz is very similar to some of the stories told in Rios’s book, Punished. In Punished, Rios talked to a young boy named Darius who was arrested for robbing a kid. Darius continued to tell Rios that he did not rob the kid and he was not even present during the robbery. The police were just suspicious so they arrested him. Just like Shoatz, Darius was arrested for a crime he did not commit. Just like......

Words: 399 - Pages: 2

Free Essay

Bertrand Russell English Lit

...being from Bertrand Russell’s autobiography it should show an accurate depiction of the war at the time, due to him actually living through these events. However, autobiographies could be biased as they are based on the writers’ beliefs and opinions rather than just the truth and facts. By him also being a pacifist and refusing to fight it would also mean he hadn’t been at the front so would only know what the rest of the people at home would, meaning that they would only be able to access the censored media within Britain at the time. By this being an extract from an autobiography we could expect for it to be a truthful depiction of the time, due to it being published a considerable amount of time after the war in 1967-69. However by Russell being a pacifist it could also be critical about the war due to him being against it. Within the first line of the extract Bertrand already shows a strong feeling of anger towards the war and the people that were involved in creating it “I became filled with… rage against all the statesmen of Europe”. Through his phrase of ‘all the statesmen of Europe’ it shows he wasn’t just angry with the British government but also all the other government officials that were involved in the creation of war. Even though he later on says ‘if I should happen to meet Asquith or Grey I should be unable to refrain from murder’ emphasising his anger towards government officials due to the fact that Asquith was the British Prime Minister at the time and......

Words: 983 - Pages: 4

Free Essay

Russell Simmons

...TEXAS WOMAN’S UNIVERSITY SYLLABUS (v. 2014 02 05) Semester: Spring 2 | Year: 2014 | Course Prefix: BUS | Course Number: 5433.62 | Course Title: Managerial Accounting | Course Description and Overview:The success of all business organizations requires the use of accounting concepts and practices. Accounting provides key data to managers for planning and controlling as well as for costing products, services and customers. In order to be an effective manager, one must understand the basics of both financial and managerial accounting. This course is designed to help the manager better understand the basics of financial statements and how managers use accounting data to plan, control and make decisions.Per TWU Graduate Catalog 2012-2014: Use of accounting information in decision-making; statement of changes in financial position; budgets, responsibility accounting, and quantitative techniques. Three lecture hours a week. Credit: Three hours. TWU Web Advisor for officially published Location and Dates for this course: Click on the "Class Schedules" link found at the TWU Home page. Then at the bottom click on “Search for Classes”. Then enter the identification information for this class. Click “Submit”. Official Location & Meeting dates are found printed in Red Ink there. | ------------------------------------------------- Meets Core Curriculum Requirements Faculty......

Words: 4007 - Pages: 17

Free Essay

Russell Simmons, Hip-Hop Entrepreneur

...1. Russell Simmons has been successful as a media mogul because he was presented an idea/opportunity to create a dynamic business in the music/clothing industry and he jumped on it without second thought. With the help of Rick Rubin, he was able to dedicate his intelligence and skills in these industries to become one of the most well known entrepreneurs today. Since day one he has had a keen sense of what urban youth wanted and has stayed true to “keeping it real.” At the time, hip hop was an underground genre that Russell Simmons was able to deliver to the ears of all who wanted to tune it. 2.) In all of his business endeavors, Russell Simmons has targeted urban youth. This target values authenticity and that’s what Russell Simmons delivers. Through hand selected artists and his Phat Farm clothing line, Russell Simmons has emulated the true meaning of “real.” 3.) Growing up surrounded by hip-hop culture, Russell had an advantage in the marketplace by understanding first-hand what his peers and predecessors wanted that weren’t available at the time. He realized that he could generate revenue through rap; an underground genre that had not yet taken flight, and generate a style that urban youth felt most comfortable with. He was able to give urban youth around the world the music they idolized and the clothes they preferred to wear. 4.) Brainstorm a business ideA business idea I would pitch to Russell Simmons would be creating apps. Applications have become very popular......

Words: 331 - Pages: 2

Free Essay


...Simmons Case Study In the year 2001, the Simmons Bedding Company was experiencing economic difficulties, which needed to be addressed for the company to maintain operation. Charlie Eitel, CEO of Simmons made the decision that the company had to make changes to its culture. A major change Charles Eitel contemplated was implementing the Great Game of Life (GGOL) program into the company. Introducing the GGOL program into the company will bring about positive changes to the company that will boost employee morale, employee performance, and subsequently improve the Simmons’ company. Simmons Background The Simmons Bedding Company is one of the biggest mattress and bed related products manufacturer in the United States. Simmons was founded in 1870, when Zalmon G. Simmons opened his first factory in Kenosha, Wisconsin. The company’s ability to mass produce beds since 1875 enabled the company to grow into one of the biggest companies in the United States (Casciaro & Edmonson, 2007). In the year 2001, The Simmons Company was facing hard times. It had lost three major customers, the US economy was suffering, and Simmons had to get rid of foam using for bed cushioning because it was bad inventory. In addition, Charles Eitel the CEO had discovered that there was friction between manufacturing plants and low morale throughout many of the company factories. Charles Eitel wanted to make significant changes to the culture of the Simmons Company. One of changes that has been debated is......

Words: 1669 - Pages: 7

Premium Essay

Russell Athletics

...sweatshop conflicts large corporations such as Russell Athletic should retain the same high labor standards and regulations that they have in the home country (for example, in the U.S.) when they conduct business in developing countries? How hard or easy can this be to implement? • I believe that they should use a survey analysis to scoop the labor standards and regulations in that country. • The reason that they go to another country is to have a lower expense, but that doesn't mean they should take advantage of that country. That shows that their morals and values are low, and that their intentions are limited to truly benefit the people for future investments. • There is a huge income difference compared to the capita in the United States, so it is hard to have the same labor standards throughout the world. Do you agree that Russell made the right decision by conceding to USAS and union demands? Isn't a less expensive way to handle this sort of situation simply to ignore the scandal? State your pros and cons regarding Russell’s decision to compromise with the workers’ union and NGOs as opposed to ignoring this scandal. Yes, Russell cannot operate by exploiting the people for their own profit. It is their duty and responsibility to set the example for other businesses to follow. Yes, never exploit the people in the first place. Pros • That there is now safe working conditions for the Hondurans. • Shows that Russell has integrity, and is good......

Words: 299 - Pages: 2

Premium Essay

Russell Simmons

...Russell Simmons has been successful because he turned an idea into an opportunity. Mariotti and Glackin (2013) states while Russell attend college he saw an opportunity in the underground music genre Hip-hop (p.154). From that moment on Russell knew he could capitalize off hip-hop. Not only did Russell take a chance on an opportunity, he formed a great record label with his friend Rick Rubin called Def Jam Records. However his success did not stop there Russell went on to create a clothing line, Rush Communications and many other ventures. With his knowledge of street entrepreneurship and the philosophy of “keeping it real” (p.154-155), Russell Simmons was able to promote his ventures with great success, making him one of the biggest entrepreneurs ever. Marketing a business can be a challenge; you must know what the people want and how to deliver what they need. Targeting a market that will buy your product is very important. For Russell Simmons his target market was geared toward his surroundings, urban youth. Jennifer Reingold (2003) illustrates “He is not a man who made it big and then abandoned his roots but rather one who is still as comfortable on the streets of the inner city as he has become on Wall Street”. Within that statement one can conclude that Russell Simmons targeted a culture he is familiar with and still associates with while achieving success. The urban youths and Russell Simmons shared the same beliefs of staying authentic and telling the......

Words: 773 - Pages: 4

Free Essay

Simmons Media Announcements

...aggressive marketing—and sales—of their beds is a dream come true for the bedding industry: Simmons Bedding Company, which makes mattresses for Westin, as well as for Four Seasons and many other chains, has seen its market share triple in the past decade. Selling Sleep Goes High-Tech April 2015 Synopsis: Seeking to help RSAs simplify and streamline the selling process, Atlanta-based Simmons has created a three-part, in-store tech package as part of its SIMposium retail sales initiative. The new digital tools include an online information hub called; a virtual reality app called SIMulator that enables users to “see” inside Simmons mattresses; and Wright’s RetaiLive program, which provides instant access to Simmons-related content via mobile devices. Previewed at the winter Las Vegas Market, is a one-stop information hub for the retail sales community. The site houses a multimedia mix of information that RSAs can leverage to strengthen their sales pitches. Content includes behind-the-scenes looks at Simmons’ emerging products and technologies, insights on industry and consumer trends relating to sleep and wellness, and updates on retail best practices. Sharing and comment features will allow for two-way conversation among RSAs, Simmons’ Retail Account Specialists and company decision-makers. The site went live in February. During the winter Las Vegas Market, Simmons also announced that a new virtual reality version of the SIMulator app would be......

Words: 1276 - Pages: 6

Free Essay

Simmons Lab

...Simmons Laboratories Case Study Simmons Laboratories is an organization that takes a strong approach on small teams to solve problems in studies. The organization has a project head, Dr. William Goh, who sets up the teams to work on a project. Simmons Laboratories team leader for the Photon Correlator is Brandon Newbridge. Newbridge took pride in his achievements of moving up quickly through the ranks at Simmons Laboratories and kept one thing in mind, Dr. Goh telling him “The sky is the limit for anyone who can produce!” This was all threatened by Lester Zapf. Dr. Goh suggested Lester Zapf work on Newbridge’s team to get him familiar with the research and organization. Newbridge noticed Zapf’s competence of the research, some of which Zapf compared to his own research. However, this also made Newbridge feel threatened and in turn, he did not really want Zapf on his team but agreed nonetheless. Often, Newbridge would stay late and look over the research. He felt challenged when Zapf also stayed late and read over the previous reports. Newbridge’s immediate thought was Zapf would find a problem in the reports, however, Zapf only provided positive feedback. Following further review, Zapf found some issues with previous experiments and wanted to present these in a small group meeting rather than the normal morning meeting. During the meeting, Zapf became fond of the team’s mathematician, Link. In the first meeting since discussing Zapf’s findings, Newbridge had stated there......

Words: 3506 - Pages: 15

Premium Essay

Russel Simmons

...Concepts Professor Camilla Craig Mat 27th, 2016 Russell Simmons has three core leadership qualities that have helped him to become the successful CEO that he is. A common trait that most successful leaders often have is their commitment to accomplishing goals. Russell Simmons is widely known as the father of hip-hop, who embodies these qualities. Russell Simmons wears many hats and is involved in several different business ventures. He co-founded Def Jam Records which he made $100 million dollars by selling Def Jam to Universal Music Group. Then Simmons found the companies Argyleculture, American Classics, and Phat Farm. Russell Simmons is not just a business owner he is a successful author, who is most famously known for his bestselling book Do You! 12 Laws to Access the Power in You to Achieve Happiness and Success. One of the leadership qualities that Russell Simmons personifies is emotional intelligence. When Russell Simmons talks about working with executives and artist, he always emphasizes the importance of everyone being happy in the deal (Harvard Business Review). Simmons made it very clear that his business success comes from starting businesses based on needs that exist. Due to Russell Simmons being aware of the fact that a need exist is an accurate indicator of an emotionally intelligent leader. The second leadership quality that Russell Simmons has is a positive attitude. Russell Simmons believes and advocates that having a positive attitude,......

Words: 1764 - Pages: 8

Free Essay

Russell 2000

...Topic: Russell 2000 The Russell 2000 index measures the performance of the 2,000 smallest companies in the Russell 3000 index. To best understand what the Russell index is it is easiest to start off understanding what the Russell 3000 index is. It is the stock index consisting of the 3000 largest publicly listed U.S. companies, representing about 98% of the total capitalization of the entire U.S. stock market. This index is not quite as popular as the Dow Jones or the S&P 500 but still plays a large role in providing a snapshot of how well the U.S. economy is preforming by valuing demand interest in shares of the largest publically traded companies. It all started in Tacoma Washington 1984 when this firm started a group of index to measure U.S market segments and to better track the performance of investment managers. This index was further divided into smaller sub segments such as the Russell 1000, Russell 2000, and the Russell 3000. The top 3,000 stocks (those of the 3,000 largest companies) make up the broad-market Russell 3000 Index. The top 1,000 of those companies make up the large-cap Russell 1000 Index, and the bottom 2,000 (the smallest companies) make up the small-cap Russell 2000 Index. One question that does not usually get answered is what happens to the indices and how frequently they change. Russell changes its indices once each year in June, called "reconstitution". The reconstitution consists of going through the global list of investable stocks and...

Words: 710 - Pages: 3