Russell Simmons

In: Film and Music

Submitted By toni82
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Pages 3
Russell “Rush” Simmons began his trip to being hip hop’s main man in the late 1970’s. Through hard work, struggle and determination, he achieved things that a young entrepreneur only dreamed of. By promoting early hall of fame group Run DMC, in which one member of the group is Simmons’ brother Joseph “Run” Simmons. Throughout the years, Russell Simmons has taken Hip Hop to great lengths in our economy and in African American Business.

Russell Simmons was born October 4, 1957 in Queens New York. He was an excellent student through grade school and made his was to CCNY-Harlem to study in sociology. This is where he found his passion for music. In the late 1978, Russell began using his spare time to promote some early hip hop block parties and club shows around Harlem and Queens. Often, he would promote these parties with his friend Curtis Walker, who later adopted the name Kurtis Blow, who is another Hip Hop icon. Russell later became his manager and co-wrote the 1979 single “Christmas Rappin’”. By this time Russell had dropped out of college and pursued artist management as a full-time gig. This is when Rush Productions was born. During this time the country was in over $700 billion dollars in debt and personal bankruptcies were constantly rising, Russell found a way to do what he loved and make an income doing it.

In the beginning of the 1980s, Russell took his younger brother, Joseph Simmon’s, group as his clients and they then became Run-D.M.C. Over the next few years, he helped guide the group on their rise to stardom. During this time, Russell met a young gentleman by the name of Rick Rubin in which they both would be the founders of Def jam record label in 1984. Def jam secured a distribution deal with CBS after some early success with LL Cool J. LL Cool J, recorded Def Jam’s first ever single called, “I Need a Beat” (Vh1, 2007). During a…...

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