Salesforce.Com

In: Business and Management

Submitted By pv16
Words 4433
Pages 18
IIM Indore Mumbai Salesforce.com | Business Model Analysis |

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About the Company:
Salesforce.com Inc. is a global enterprise software company headquartered in
San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into the "social enterprise arena" through acquisition and by steadily improving and augmenting its core development platform. It was ranked number 27 in Fortune's 100 Best Companies to Work For in 2012.
It is listed on the New York Stock Exchange and is a constituent of the S&P 500 index.

The company was founded in March 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez as a company specializing in software as a service (SaaS).

In June 2004, the company went public on the New York Stock Exchange under the stock symbol CRM, raising US$110 million.
Company Specializes in cloud based CRM and offers SaaS and PaaS solutions.
Growth of Cloud Based Services
A series of macro-trends is fundamentally changing the way businesses must operate. Globalization is changing the competitive landscape, and mobility is changing the way workers do their jobs.
An explosion of consumer-oriented, on-demand services, led by Amazon.com and Apple’s iTunes, has taught people how easy it can be to access and share information or the goods and services they want.
These experiences, combined with the escalating competitive climate and challenges of managing an increasingly dispersed workforce as well as rapidly developing secure internet infrastructure are forcing businesses of all sizes to re-think how they acquire and utilize software applications.
Unwilling to continue to tolerate the operating inefficiencies and ongoing costs of traditional on-premise software products, a growing number of businesses are now…...

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