Sealect Tuna

In: Business and Management

Submitted By tingy901
Words 1125
Pages 5
Problem/Opportunities Sealect Tuna can offer men a product that will not only fulfill, but exceed their dietary needs, aid them with meeting the physical goals that they wish to accomplish, all in a healthy, natural, and effective manner. Men require high amounts of protein to build muscles. It is the reasons which so many men work out at gyms consume “Whey protein” – a supplementary protein instant mix for body builders. It is not our intent to replace but rather levitate the use of “Whey protein” with Sealect Tuna, instead, we would like Sealect tuna M (or Sealect Tuna for Men) to be a part of their daily diet.

Research Objectives The objectives of this research are to find out whether there is a demand for Sealect Tuna M in the men’s market and to identify the types of media and message appropriate for the launch of Sealect Tuna M communications.

Sealect Tuna M Survey Questionnaire This research is being conducted by AWESOME POSSOM research and is a survey about: firstly, your attitudes and behaviors towards Sealect Tuna M (Sealect Tuna for Men), such as awareness, knowledge, likability reasons, purchase intent, and secondly, your exposure to different types of media and message. When you answer the questions which follow, we want you to think of Sealect Tuna M in terms of a product that offers 20% more protein (10g) than the existing Sealect Tuna products, while the repacking is similar to the existing Sealect Tuna cans, but dark blue with an ‘M’.
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QUESTIONS 1-12, CHOOSE 1 ANSWER ONLY 1) Have you heard of Sealect Tuna? a. Yes.....Continue b. No.....(Go to question 5)

2) Indicate which of Sealect Tuna’s features you know about. A. DHA B. Aids in weight maintenance and low in fats C. Aids in Muscle-building and High in Protein D. All of the Above…...

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