Securing an E-Busines Channel for Witness Fitt

In: Business and Management

Submitted By KatieNCIRL
Words 14442
Pages 58
E-Business Group Project

Project Title: Securing an e-business channel for WitnessFit
Word Count:
Module: E-Business
Lecturer Name:

Table of Contents

Project Introduction 4 WitnessFit 4 The Plan 6 The Future 6 Business Model 7 Business to Business (B2B) Model 8 Business to Consumers Model (B2C) 8 Business to the Employees (B2E) 9 Conclusion and proposition of business model for our company 9 Revenue model 10 Subscription access to content 11 Advertising 11 Affiliation Marketing 11 Transaction fee 12 Access to customer for online research 12 Future Cash Flow Projections 13 Porters 5 Forces Model 14 Threats of New Business 14 The Threat of Substitute 14 Bargaining Power of Customers 14 The Bargaining Power of Suppliers 15 Rivalry 15 WitnessFit Interview (See appendices for full Interview) 16 WitnessFit Survey (See appendices for further detail on our survey) 16 Choosing URL and Generating Traffic 17 Choosing URL 17 Generating Traffic 18 Build a banner strategy 18 Displaying Ad placement 18 Long Tail Keywords 18 Give Freebies 18 Write Articles in Rich Content 19 Build Good Links 19 Security Risks for an e-business 21 Acts of human mistakes or failure 21 Spear phishing 21 Hacking 22 Tactics to Decrease the Possibility of Risks 22 Project Plan to Roll out The New Channel 23 Gantt Chart 24 Conclusion 25 Appendices 26 Appendix 1 26 Appendix 2 27 Appendix 3 29 Appendix 4 30 Appendix 5 33 Graphics from Survey 35 Appendix 6 39 Bibliography 40

Project Introduction
Our idea is to set up an e-business for a small gym located in the heart of the city centre in Dublin that is seeing large amounts of memberships, satisfied customers and real results based around an individual’s daily routine. The gym is called…...

Similar Documents


...types int i = 3; boolean g = true; • Objects Button b = null; Employee e = new Employee(); • Arrays int[] i = {1, 2, 3, 4}; or in Java 1.1 int[] i; i = new int[] {1, 2, 3, 4}; Constants Variables modified by the static final keywords are constants (equivalent to the const keyword in C++; no equivalent in C). For example, // same as "const int version=1;" in C++ static final int version = 1; static final String Owner = "Terence"; Java Basics -14 © 1996-2003 All Rights Reserved. Java Basics Expressions Most Java expressions are similar to those in C/C++. Constant Expressions Item id qualified-id id[e][f]...[g] String literal char literal Examples or Description i, nameList Integer.MAX_VALUE, obj.member, npackage.class, package.obj a[i], b[3][4] "Jim", delimited by "" 'a', '\t', delimited by '' \u00ae true, false (not an int) 4 3.14f, 2.7e6F, f or F suffix 3.14, 2.7e6D, (default) / d or D suffix Unicode character constant boolean literal int constant float constant double constant hexadecimal constant octal constant null this super 0x123 077 the null object (note lowercase!) the current object the superclass view of this object General Expressions Item Examples or Description © 1996-2003 All Rights Reserved. Java Basics -15 Java Basics id obj.method(args) class.method(args) ( expr ) new T(constructor-args) new T[e][f]...[g] i, nameList instance method call class method call (3+4)*7......

Words: 3116 - Pages: 13


...Tracking Tools enable you to find out the status of your shipments 24 hours a day, 7 days a week, without having to call FedEx customer service. This will help you save time and obtain an electronic proof of your shipment status, which you can forward as you wish. All of our shipping tools provide full tracking capabilities. In addition, specific tools are available to allow tracking through the internet and email. Internet tracking – Internet Tracking allows you to query and obtain package status information via for up to 30 shipments simultaneously. Detailed tracking results can be forwarded to up to three email addresses. Select "Track" on the FedEx homepage. You can track your packages at any time from any place in the world. E-mail tracking – You can track the status of your shipments using the convenience of email. Just send an email to from anywhere in the world to receive detailed tracking information on up to 30 Air Waybills with one request. Within minutes results are received and can be forwarded to as many parties as necessary. FedEx Web Services – FedEx Web Services is the next generation API for integrating software applications with FedEx Systems. From a business and product planning standpoint, FedEx Web Services is an ideal choice for integration. Essentially, they are a collection of programming technologies that allows users to build customized solutions for application integration. FedEx InSight® – FedEx InSight® is a......

Words: 3224 - Pages: 13


...Good morning/afternoon teachers and students we are here today at the HSC Study Day to discover and analyse the ideas and characters which are always centralised in films. Centralised in a matter of "Distinctive characters and ideas are at the heart of every film". Furthermore the film “Witness” directed by Peter Weir delves into the concept of the themes and characters. In Peter Weir’s western showdown the metamorphose of clashing cultures are highlighted through his use of a variety of cinematic techniques. The cascading use of lighting and sound in the “Barn Dancing Scene” is used to symbolise the romantic tension between Book and Rachel. Through angling the camera of the car and upper mid shots of both Book and Rachel when they are inside the car and as they exit the vehicle, Weir zooms into Rachel’s face which is comprised with shock followed by a smile. By doing this Weir is able to manifest the notion of romantic tension between his two characters by confronting his audience with a situation that demonstrates Book’s growing fondness of Rachel. The use of soft and ever-present sounds is utilised to demonstrate the innocence of his characters emotions. Furthermore by applying these techniques the audience is pulled into a world which exacerbates the social regulations that may prohibit the growing relationship between Book and Rachel. This has a profound impact on the audience the rigid culture clash becomes ever more evident which Weir does purposely to expose his......

Words: 1149 - Pages: 5

Channel Managment

...10/9/13 Business Portal of India : Managing Business : Distribution : Channels of Distribution HO ME » Managing a Busine ss » Distribution » Channels of Distribution Promotion Client Relationship Management Managing your Intellectual Proficiency Insurance Marketing and Sales Managing your Finance Regulatory Requirements Distribution Managing Human Resources Taxes Distribution: Channels of Distribution A channel of distribution or trade channel is defined as the path or route along which goods move from producers or manufacturers to ultimate consumers or industrial users. In other words, it is a distribution network through which producer puts his products in the market and passes it to the actual users. This channel consists of :- producers, consumers or users and the various middlemen like wholesalers,selling agents and retailers(dealers) who intervene between the producers and consumers. Therefore,the channel serves to bridge the gap between the point of production and the point of consumption thereby creating time, place and possession utilities. A channel of distribution consists of three types of flows:Downward flow of goods from producers to consumers Upward flow of cash payments for goods from consumers to producers Flow of marketing information in both downward and upward direction i.e. Flow of information on new products, new uses of existing products,etc from producers to consumers. And flow of information in the form of feedback on the......

Words: 1477 - Pages: 6


...fâché *2) 字母e在mm或nn前(少数词) femme, solennel 2. [ε] 舌尖抵下齿龈,舌面微微向上颚隆起,开口度比[a]要小,与英语的[e]相似。 1) 字母è, ê, ë mère, fête, noël 2) 字母组合ai, aî, ei lait, maître, reine 3) 字母e在闭音节中 mer, service, respect 4) 字母e在两个相同的辅音字母前(m, n除外) belle, cette, adresse 5) 字母组合-et在词末 poulet, filet 3. [e] 舌尖抵下齿,舌前部稍向硬腭抬起,开口度比[ε]略小,唇成扁平状。注意与英语的[ei]音相区别,保持发音部位紧张,口形不要滑动。 1) 字母é été, léger 2) 字母组合-er, -ez, -ed loger, visiter, parler, chez, pied 3) 字母组合es在单音节词中 les, des, ces *4) 字母组合ess-, eff-, desc-, dess-在词首 essai, effet, descendre, dessert 4. [i] 舌尖紧抵下齿龈,舌前部向硬腭抬起,上下齿靠近,开口度很小,双唇向两边拉,唇形扁平,发音时肌肉紧张。 字母i, î, ï 及y petit, finir, île, maïs, bicyclette 5. [y] 舌位、开口度和肌肉紧张程度与元音[i]相近,但属中元音,发音时双唇突出,绷紧呈圆形。于汉语拼音中的ü类似,但唇部肌肉更紧张。 字母u和û tu, but, flûte, sûr, culture 6. [u] 舌尽量后缩,属后元音,开口度与[i]音相似,但双唇突出呈圆形,与汉语拼音中的u相似,但肌肉更为紧张。 字母组合ou,où,oû loup, où, coût 7. [o] 属后元音,发音时舌略向后缩,双唇突出呈圆形,开口度与[e]音相近,比汉语拼音中的ou肌肉更紧张。注意不要发成双元音,发音部位不能移动。 1) 字母ô tôt, allô 2) 字母o在[z]音前 chose, rose 3) 字母o在词末开音节中 vélo, mot 4) 字母组合au chaud, cause 5) 字母组合eau beau, bureau 8. [ɔ] 属后元音,发音时舌略向后缩,双唇突出呈圆形,开口度比[o]大,与[ε]相近。 1) 字母o除发[o]音的情况以外 robe, porte, photo *2) 字母组合au在r前 aurore, aurai 9. [ə] 发音部位与[ε]音相近,舌尖抵下齿龈,舌前部抬起,但肌肉放松,双唇略突出呈圆形。元音[ə]没有重音,也没有长音,发音时无需用力, 注意不要卷舌。 1) 字母e在单音节词中 le, te, de, ce 2) 字母e在词首开音节中 ......

Words: 825 - Pages: 4


...The Art of Effective Listening Definition: Paying close attention to, and making sense of, what we hear (The Art of Public Speaking by Stephen E. Lucas) Listening is an active process of “Receiving”, “Understanding”, “Remembering, “Evaluating”, and “Responding”. Listening is cyclic, responses of one person serves as the stimuli for the other. (The Interpersonal Book by Joseph A. Devito) Difference between hearing and listening: Class Demonstration Importance of Listening: • Nearly all Top notch business executives, successful politicians and brilliant teachers are excellent listener. • Effective listeners hold higher positions and are promoted more often than others. • When business managers rank-order the communication skills most crucial to their jobs, they usually rank listening number one. • In one survey of Fortune 500 companies of America, almost 60 percent of the respondents said that they provide some kind of listening training for their employees. • Close to 90% of class time in colleges and universities is spent listening to discussions and lectures. • A number of studies have shown a strong correlation between listening and academic success. • Students with higher grades are usually those with strongest listening skills. • Listening is also important as speaker, it is probably the way you get most of your ideas and information—from talk shows, lectures, seminars etc. • If you do not listen......

Words: 918 - Pages: 4

E-Payment System and Securing Their Database Report

...You Decide E-payment system and securing their database Report Prepared for: Book Bunker By: Your Name Ideas and Strategies for utilizing e-payment system and securing their database February 12, 2014 David E-marketing and E-commerce Consultancy Executive Summary (Situational Analysis) What constitutes business success? Is it your skills in terms of product innovation, your ability to deliver in terms of products and services demanded by your customers? Yes, these are what constitute business success. However, what happens if you have the best products, the best initiatives in terms of what customers want but you are not known? How then can you say you have a successful business? The solution to this is an e-payment system (this is a way customers can pay for your products and services from a mobile device and or using your website). People today live with the use of all technology, they carry their mobile devices everywhere they go whether going to work, the store, or even when they are just sitting at home watching TV. With this much technology that people carry with them you can utilize an e-payment system to the full advantage. E-payment is a way customers can pay for your service or pay for and purchase products from you from their mobile device or from their computer from the comfort of their own home. Ideas and Strategies for utilizing e-payment system and securing their database Now days, life has become very fast. Most of the people do not prefer going...

Words: 2637 - Pages: 11


...Module B – Witness Peter Weir uses his film witness to express his concerns with the modern world by looking at the binary opposition of the Amish and western society. The Amish represent the old world and it is seen that they live peacefully while our modern world is filled with violence and corruption. Using the themes of conflicting cultures, violence vs. pacifism, and technology vs. tradition, weir is able to explore the conflicting cultures of the Amish and the English. American society is represented as a violent and arrogant group of people, whereas the Amish are seen to be a peaceful and religious group of people Witness presents two very different worlds. Peter Weir can demonstrate this in the opening scenes as he uses a variety of techniques to emphasize the difference between the people of the Amish and the modern world. The unified Amish, dressed in their old fashioned clothing, walk through a picturesque landscape to a funeral. The audience is led to believe that this is a historic film but the world ‘Pennsylvania 1984’ appear on the screen instead. The panoramic camera shot of the lush green fields sets a peaceful tone. Although this is followed by the visual juxtaposition of a horse and carriage followed closely by a semi-trailer. The combined sounds of the horse trotting against the threatening hum of the semi-trailer are conflicting with the soft synthesizer music. This is the first indication that the world of the Amish and the modern world come into...

Words: 700 - Pages: 3


...younger students through connexionsHaving 2 different campuses in different areas college has a wide range of courses to suit different needs and aspirations | opening iTunes mobile paymentsdeveloping a wider range of products for different customerse xpanding and opening apple stores all over the world | Uxbridge college and Apple have both similarly tried to expand by making more stores or In college case making another campus. However Apple has been able to expand at a global scale and Uxbridge college hasn't. Both and Apple both do what they can to suit there customers needs. Uxbridge have a range of courses for there students and Apple have a range of different products for their customers. | Market DevelopmentA srategy where a busines atempts to find new groups of buyers as potential customers | college gets students of different ages on their courses to compete with other colleges and sixth forms. | update their products with new features such as, more colours and larger memory to try attract different types of customersApple also do student discounts on laptops for uni students to compete with other companies | College and apple are both similar in the sense that they both try to gain an upper hand by doing more to compete with other competitors. get students of different ages on their courses anD apple offer Different colour and sizes to attract customers of all kinds | product DevelopmentMarketing or desining new products | Recreated a bigger canteen......

Words: 895 - Pages: 4


...chart for net income generated by the five branches Histogram for hourly rate of office employees Task 3.2(Graph showing trend lines and linear equation) Jobs Predecessor Jobs Duration A ------ 3 days B A 2 days C A 1 day D B 2 days E C, B 5 days G E, D 6 days H G 3 days After job H, the activity is finished. After the activity is finished, the project starts working. Your team has given the following figures for the initial investment, discount rate and cash inflows for the project: Cash Outflow at beginning of the first year: (CAN$ 140,000) Discount Rate: 12% Years Cash Inflows at End of Year 1 CAN$ 25,000 2 40,000 3 45,000 4 60,000 5 100,000 ......

Words: 4074 - Pages: 17

Integrating E-Commerce Into Omni-Channel Strategy

...Abstract This paper presents comparative study, current trends, and success or failure of different industries in terms of strategies used by them for incorporating e-commerce in their Omni-channel success. The industries selected are Apparels, Electronics, Automobile, Groceries and Home Décor. We selected two companies in each of above industry in order to conduct research, analyze and draw conclusions for that industry as whole. Businesses which integrate e-commerce into their Omni-channel strategies generally have focus of providing superior customer experience and getting better analytics regarding their customers. But approach followed by different industries varies significantly. Another important consideration is that success rate of using such a strategy is different across industries. To achieve the goals mentioned for the study, we analyzed different functionalities of e-commerce that an industry would like when following such strategy. We divided functionality into Browsing, Buying, Pre and Post sale service, Reviewing and data analytics. This division also gave an insight into depth to which specific industry goes in applying such strategies. After this, we looked at breadth aspect of such a strategy by analyzing Digital Presence, Search Optimization Strategies, and Mobile integration. This exercise gave structured parameters to analyze the strategy of each industry. After above exercise, we researched about the two selected companies in each category based......

Words: 2943 - Pages: 12


...Touchpoint: a point of contact or interaction, especially between a business and its customers or consumers. Customer Experience Management Defined ¢ Process to oversee, track, and comprehensively manage a customer’s cross-channel exposure, interaction and transaction with or about a company, brand, product, or service. Touchpoint: Process to oversee, track, and comprehensively manage a customer’s cross-channel exposure, interaction and transaction with or about a company, brand, product, or service. ¢ All exposure/contact points from the customer’s view – direct and indirect! TOUCHPOINTS: PHASES: CONSUMPTION: special asics stores, special running stores. If you are serious about positioning for just running, they shouldn’t be in every sports store but more on specific running stores. Clearly identify the image we want to show and the target public AWARENESS: advertisements on sports channels, hosting marathons CHANNELS: The touchpoints should be available for consumers in every different aspect, they should approach a 360 angle by advertising via tv and online, and once someone becomes a customer add them to an asics network and send them information via e-mail and a magazine. By augmenting the advertisement sales will increase and therefore more asics shoes will be on the street and that will also be a touchpoint itself. DESIGN: Design is a very important aspect that helps differentiate asics shoes. They should utilize their touchpoints to emphasize on......

Words: 285 - Pages: 2


...Preferences Regarding Product and Service Characteristics E. Technological Segment-Includes the institutions and activities involved in creating new knowledge and translating that knowledge into new inputs, products, processes, and materials 1. Product Innovations 2. Application of Knowledge 3. Focus of Private and Government Supported R&D Expenditures 4. New Communication Technologies F. Global Segment-Includes relevant new global markets, existing markets that are changing, important international political events, and critical cultural and institutional characteristics of global markets 1. Important Political Events 2. Critical Global Markets 3. Newly Industrialized Countries 4. Different Cultural and Institutional Attributes G. Physical Environment Segment 1. Energy Consumption 2. Practices Used to Develop Energy Sources 3. Renewable Energy Efforts 4. Minimizing a Firm’s Environmental Footprint 5. Availability of Water as a Resources 6. Producing Environmentally Friendly Products 7. Reacting to Natural or Man-made Disasters -Five forces: A. Threat of New Entrants–New entrants threaten existing competitors by bring additional production capacity and most of the time keep consumers’ cost down and lower returns for competing firms. New entrants what a large market share, so existing firms need to be more efferent and learn how to compete in new channels. Firm decides to enter an industry by barriers......

Words: 4798 - Pages: 20

On the Witness Stand

...“On the Witness Stand” Hugo Munsterberg in 1908 published “On the Witness Stand”, a collection of articles he had previously written explaining the need for experimental psychology in the court room. In reviewing several court cases, he was intrigued with the verdict based on the eyewitness testimony. Could these eyewitness testimonies be considered unreliable? Decisions based on the judge and jury through the questioning of the lawyers, disregarded the mental state of the witness. In his book, Hugo Munsterberg, explains the mind of the eyewitness through illusions, memories, emotions and suggestibility. Illusion is a perception. Munsterberg in his book describes several cases that make you wonder if each eyewitness was at the same scene. For example, when describing the road conditions, one witness claimed the road was dry while another said it was muddy. In another scenario, it was important to know the number of people present at a riot was larger than forty. One eyewitness mentioned there was no more than twenty while another said it was more than a hundred. So, is your mind playing tricks on you? In order to prove that everyone’s visual perception varies, Hugo Munsterberg developed several experiments. One of his experiments among 100 young men was to show a poster with 50 black squares for approximately five seconds. When asked how many squares the answers varied from twenty-five to two hundred squares. He continued to perform experiments based on......

Words: 871 - Pages: 4

Strengthen E-Commerce Channels

...Name: Andrew kelve Topic: strengthen E-commerce channels Management Consultant, Fredrick Ofosu Darko has emphasized the need to strengthen E-commerce channels in the country. According to him, public-private collaboration should be the way forward in addressing the challenges of building a cashless economy such as the lack of robust payment systems. Mr Ofosu Darko explains to JOY BUSINESS, this has become crucial because of the paradigm shift from local to global competition in the business and economic world. “If I want to buy something, I’ll look on the local market first and then go onto the internet. If I can find it cheaper on the internet and I have a means such as the Visa Cards that allow people buy from outside. Even if it’s a car there would cars sitting at the car ranch but I’ll still import a car. Those car sellers have global competitors but they do not know and this is affecting their business” he said. “Also there are Ghanaians traditional goods and services that are so preferred by the Diaspora but we are unable to sell them abroad via online. Example is the Ghanaians fabrics and artifacts sold on the Osu Oxford street and other places. Imagine the foreigners who usually patronize these items find them online and import and receive them why cant that create a market for us” he addded. He adds that the more attention needs to be paid to the issue due to its implications for macro economic variables such as the exchange rate. “We......

Words: 377 - Pages: 2