Segementation

In: Business and Management

Submitted By midhunkunjhava
Words 986
Pages 4
ORGANIZATION
BEHAVIOR

ORGANIZATION
BEHAVIOR

Assignment 1

Assignment 1

STAGES OF GROUP DEVELOPMENT WITH EXAMPLES

STAGES OF GROUP DEVELOPMENT WITH EXAMPLES

Submitted By: Jerrin V Jose I MBA (A)

Group Development

A group is some number of people doing some work together. A group consist of two or more members. Through group relationships we have to satisfy many needs such as status, power and companionship. Studies showing that groups at work are broken up and satisfaction is lowered and people leave from the organization. The most research on group development is to learn why and how small groups change over time. A number of theoretical models have been developed to explain how certain groups change over time. Bruce Tuckman reviewed about fifty studies of group development ( including Bales’ model). The model describes five linear stages 1 Forming 2 Storming 3 Norming 4 Performing 5 Adjourning.

Five Stages of group development

Forming In the Forming stage, personal relations are characterized by dependence. Group members rely on safe, patterned behavior and look to the group leader for guidance and direction. Group members have a desire for acceptance by the group and a need to be know that the group is safe. They set about gathering impressions and data about the similarities and differences among them and forming preferences for future subgrouping. Rules of behavior seem to be to keep things simple and to avoid controversy. Serious topics and feelings are avoided.
The major task functions also concern orientation. Members attempt to become oriented to the tasks as well as to one another. Discussion centers around defining the scope of the task, how to approach it, and similar concerns. To grow…...

Similar Documents

Marketing Plan for Fast-Track

... Rashmi Khatri (PGP/15/042) Shivangi Priya (PGP/15/052) Paresh Patil (PGP/15/032) Vikas Rai Arora (PGP/15/062 TABLE OF CONTENT 1. EXECUTIVE SUMMARY ……………………………………………………………4 2. BRAND DESCRIPTION …………………………………………...............................5 3. SITUATION ANALYSIS ….…...................................................................................5 A. COMPANY.….…………………………………………………………………7 B. COMPETITOR…….……………………………………………………………8 C. CONSUMER……………………………………………………………………9 D. COLLABORATOR…………………………………………………………….9 E. CONTEXT………………………………………………………………………. 4. MARKETING OBJECTIVES 5. MARKETING STRATEGIES A. SEGEMENTATION PRFOILE….…………………………………………….7 B. TARGET SEGMENT………….……………………………………………….8 C. POSITIONING………………………………………………………………...8 6. MARKETING MIX OF FASTRACK A. PRODUCT….………………………………………………………………....7 B. PRICE………….………………………………………………………………8 C. PLACE…………………………………………………………………………8 D. PROMOTION …………………………………………………………………9 7. IMPLEMENTATION ………………………………………………………………...10 8. FINANCIAL PROJECTIONS ………………………………………………………..11 7. REFERENCES & INFORMATION SOURCES……………………………………. 41 8. ANNEXURES………………………………………………………………………...42 EXECUTIVE SUMMARY Sir Dorabji Tata once recalled how the chief commissioner for the Indian Railways, Sir Frederick Upcott,......

Words: 6683 - Pages: 27

Duncan Industries Segmentation

...Diamond - While it has a national presence, its strongholds are Uttar Pradesh, Madhya Pradesh and North Indian states. As a ‘city tea’, the focus has been kept on metros and mini metros of the country. Sargam - Sargam has widespread distribution throughout the country. The leaf variant is popular Punjab, Haryana and Gujarat, while dust tea has found its niche in Orissa, Madhya Pradesh and Maharashtra. Shakti - While Shakti Dust dominates the markets of Orissa, Madhya Pradesh, Maharashtra and South India, the brand over-all is popular in Punjab, Haryana, Uttar Pradesh and Gujarat. No 1 - This thick, almost coffee-like tea has a very strong presence in South India, especially in Tamil Nadu and Andhra Pradesh. Demographic segementation: Runglee Rungliot being available in 100gm & 250gm tins which sell at a slightly higher price has been mainly targeted for the upper middle income group while being famed for its light liquor and lingering aroma. Double Diamond- It is mainly targeted towards the middle income group. A trendsetter in the jar segment, Double Diamond maintains an attractive inventory of jars, from the 250gm ‘Keep Fresh’ to the 500 gm ‘Vacuum Jars’. Cartons come in 500gm, 250 gm, 100 gm and 50 gm pack sizes. The brand is also conveniently available in soft packs and paise packs. Sargam- Sargam is the biggest brand in Duncan’s’ portfolio in terms of sheer volume. This luxuriant, full-flavoured brand promises a true blend of ‘real colour’ and......

Words: 779 - Pages: 4

Crm Implementation

...Efficiently dealing with all the customers and providing them what they actually need increases the customer satisfaction. This increases the chance of getting more business which ultimately enhances turnover and profit. If the customer is satisfied they will always be loyal to you and will remain in business forever resulting in increasing customer base and ultimately enhancing net growth of business. Dimensions of CRM According to Swift (2001, p.12), Parvatiyar and Sheth (2001, p.5) and Kracklauer, Mills and Seifert (2004, p.4) 3 CRM consists of four dimensions: (1) Customer Identification – the process of identifying potential customers and also identifying the customers who can be profitable to the business and customer segementation (2) Customer Attraction – Focusing on the identified customers through various forms of marketing and seeking potential customers through marketing (3) Customer Retention – Serving customers based on their needs and analyzing the level of satisfaction (4) Customer Development – Developing on an existing customer by expanding the level of interaction. Focusing on serving value to the customer. The CRM Aspect Customer Relationship Management is a key strategic objective, which needs to start at the strategic level of the organization. The aspect of CRM should come from the Structure, Culture, People, Process and Technology. Section II- Analysis of CRM This section outlines the analysis of the traditional used......

Words: 1403 - Pages: 6

Philippine Youth Purchasing Habits

...Manufacturing a New Detroit. (2004. October 20). http://www.brandchannel.com/features_effect.asp Chua, L. (1999 July 17). A study on the Filipino college student’s perception of products made in other countries. Cruz,E. & FIBER. (2002) Federation of Filipino-Chinese Chambers of Commerce and Industy http://www.ffcccii.com.ph http://www.imc.org.za/documents/aus_branding.stm http://www.inq7.net/2003/oct/21/ent_20-1.htm http://www.raumplanung.unidortmund.de/geo/download/Peasants Nicco de Jesus, Mindshare Philippines, NOP World, United Business Media. www.nopworld.com Sycip, W. (1996) “Asian perspective: on business and management, economic success, governance” Quezon City: University of the Philippines Press. Target Market Segementation. http:///www.learnmarketing.com/ www.intellisearchnow.com www.raumplanung.unidortmund.de...

Words: 12045 - Pages: 49

Sustainability Mangement

...outcomes for the firms. It is important to identify all stakeholders for the purpose of identifying their success criteria and turning these into quality goals for the firms (Mignone, 2002). Polonsky and Scott (2005) proposed a classification of stakeholders based on power to influence ,the legitimacy of each stakeholder’s relationship with the organization and the urgency of the stakeholder’s claim in the organization. It can also help Shell to determine which particular group should receive immediate priority which should require less in the recent future that will lead to effective decision for the firm and efficient management of resources. Figure : Stakeholder Matrix Source: www.niepfmhub.org.uk, (2015) Segmentation analysis Segementation analysis is a process of dividing a larger population into smaller subgroups or segments in order to identify psychological and socio-demographic correlates of target behaviours or values ( Zach, 2013). Segmentation analysis combines various data into bundles of closely correlated attributes in order to define specific segemts of population and provide a powerfull tool for shell for better identifying and understanding potentially affected populations and can help elucidate interactions and factors contributing to the social disadvantage and environmental inequality (Mehra, 2012). Social impact assessment This analysis facilitates to develop a societal marketing campaign to reduce the firm’s bad impact impression on the......

Words: 4511 - Pages: 19

Black Sheep

...the ability to use the latest technology. Forester. Research Incorporation has developed a ten-category segmentation scheme, which is also called 'technogrality'. Identification of segments was based on the interaction of three variables. These are attitude towards technology, application of technology and the financial position of the consumers. Table 5.2 shows the nine segments identified by the Forester Research Inc. The tenth group is called 'sidelined citizens'. The sidelined citizens are those individuals who have no interest at all in technology. CRITERIA FOR MARKET SEGMENTATION The bases for market segmentation discussed earlier help to identify the segments of a market relating to a product. Whether the segment has the Market Segementation Variables required characteristics or not is an important question. Service firms generally adopt the following criteria for assessing the suitability of segmentation: Substantiality The size of the segment is an important dimension. An identified segment should be large enough to design a distinctive marketing programme for itself. Substantiality is not only measured in size but also in terms of profitability. The benefits that are expected from segmentation should be more than the estimated expenditure from the special marketing. efforts required. Technographic Segmentation Measurability The segment identified must be amenable to measurement. Characteristics such as size, purchasing power, response rates and so on need to be......

Words: 15518 - Pages: 63

Segementation

...Contents 1.INTRODUCTION............................................................................................................................1 1.1. ABOUT APPLE – iOS ................................................................................................................... 1 1.2. VISION AND MISSION STATEMENT ....................................................................................... 1.3. MOTIVATION BEHIND SELECTING THE PRODUCT AND THE BRAND ............................. 2. OBJECTIVES .................................................................................................................................... 2.1. CORPORATE OBJECTIVES ........................................................................................................ 2.2. DIVISIONAL OBJECTIVES ......................................................................................................... 2.3. MARKETING OBJECTIVES ........................................................................................................ 2.3.1. CUSTOMER RETENTION .................................................................................................... 2.3.2. INTERMEDIARY RETENTION ............................................................................................ 3. SITUATION ANALYSIS ..................................................................................................................... 3.1. MARKET FACTORS ....................

Words: 5468 - Pages: 22