Service Innovation

In: Business and Management

Submitted By jbily123
Words 1557
Pages 7
Service Innovation Proposal
Abstract
When a company’s main business focus is service and clients, service innovation becomes vital to the success of the company’s lifeline. The company can use an approach such as the one in the proposal, Innovation Business Design Model (IBDM), to create a 5-step roadmap (University of Phoenix, 2009) when applying the steps to create a service innovation proposal. The following proposal provides a definition of what service means to a company, a description of how a company such as Intelligent Office uses the roadmap for service innovation to assist with the company’s business needs, along with an explanation of how Intelligent Office uses unique nuances of service innovative to the IBDM.
Service Innovation Proposal
Service can be described as performing a type of work, duty, or labor for a superior, manager, or a client and receive compensation for the work performed. Service can be provided by any industry such as medical, bereavement, technical, hospitality, telecommunications, charities, retail stores, financial institutions, and public utilities. Much of service innovation in today’s businesses revolves around online services and e-business. However, some companies can combine brick and mortar and the Internet to accomplish a goal of providing service for customers.
For a company to use service innovation, situational assessments and market analysis through flowcharts, graphs, interviews, surveys, trends, cultural awareness, and research are important to ascertain what people desire and how a company can assist people with better, easier, and more efficient service (University of Phoenix, 2009). Legal and regulatory issues can drive service innovation due to new laws dealing with the Internet and e-business. Some countries may have a law preventing an item being sold or bought over the Internet. The service industry…...

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