Service Marketing - Redbus

In: Business and Management

Submitted By firezone918
Words 1409
Pages 6
Services Marketing | December 9
| Assignment 02 | |
Under the guidance of: Prof. Rangan Mohan
Under the guidance of: Prof. Rangan Mohan
Submitted By:

Service Provider Information:

Tickets used to be booked through the traditional brick-and-mortar agents till 2006 when the RedBus introduced online bus ticket booking. RedBus, also known as, is an online travel agency offering bus tickets in India. It has offices in Ahmedabad, Bangalore, Chennai, Coimbatore, Delhi, Hyderabad, Mumbai, Pune, Vijayawada and Vishakhapatnam.

Service Product Offering:
Core Services: * Online ticket booking to avail desired bus services
Supplementary Services: * Cash on delivery (COD) service of bus tickets in major cities * Book online using credit, debit cards and net banking * Book bus tickets online or over IVR through call centers * Book bus tickets online with over 700 bus travel operators * Book bus tickets online for over 10,000 and more routes across India * Return bus tickets reservation facility * Paperless bus ticket booking with mTicket

Analysis based on Flower of Services Concept:

FLOWER PETALS (Facilitating Elements) | DESCRIPTION | Information | Direction to the site: / Ads on various websites / Google.The user has access to the following information once he/she enters the source and destination point along with the date of journey (Exhibit – 1): * Travel Agency * Bus Type * Amenities provided * Departure and Arrival Time * Departure and Arrival Point * Duration of the Journey * Seats Available * Customer Rating of the Travel Agency * mTicket Options * FareThe website also provides the tabs like ‘Print/SMS Ticket’; ‘Cancellation’; ‘Check Fare’; ‘Check Refund Status’ (Exhibit – 2)Customer Care Number available on the site (Exhibit – 2)The website provides the…...

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