Premium Essay

Services Are Deeds, Processes and Performances

In: Business and Management

Submitted By bnbd
Words 12979
Pages 52
Chapter-1
SUMMERY
Services means-
Services are deeds, processes and performances. For example, Intel officers repair services for its equipments, consulting services for IT and E-commerce applications, web design services and training services for mass people. All these are deeds, processes and utilities comprise primary deeds and actions performed for customers.
Compatible with this simple definition, services include economic activities whose output is not a physical product, are generally consumed at the time they are produced, provide added value in the form of amusement, comfort and convenience etc. and are essentially intangible concerns of the first purchaser.
Difference between Service and customer service Services are deeds, processes, performances, and performances of a wide range of industries.
Customer service is the service provided in support of a company’s core products. Customer services includes answering questions, taking orders, dealing with billing issues, handling complaints and scheduling repairs or maintenance.
Why service marketing is essential for:
Service based economy:
Service marketing concepts and strategy developed in response to the tremendous growth of service industries, resulting their increased importance to the world economy.
Service as a business imperative in manufacturing and IT:
Early in the development of service, marketing most of the interest came from service industries like banking and health care. Now manufacturing and IT industries such as automobiles, computers and software are also recognizing the need to provide quality services in order to compete worldwide.
Deregulated industries and professional service needs:
In the past several decades, many large service industries including airlines, banking and telecommunications have been deregulated. These deregulated industries along with other professional service firms…...

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