Sift

In: Business and Management

Submitted By idragonist
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The second option would best fit Sift's internal and external situation. The company is looking to expand and rebrand its business to generate more profit. Through this business plan, Sift would potentially receive approximately 1.3 million dollars for their net income in 2013. By having one central baking location and more storefront locations. The idea is that Sift would sell a larger amount of their product each year than they currently are because they would increase their number of customers through their multiple retail locations. Another advantage of building a commissary that provided all the baked goods for the storefront locations
Another advantage of building a commissary that provided all the baked goods for the storefront locations would be the cut in capital costs. Each location would not make their own specialty baked good products which would cut down the expensive costs of large baking equipment for each location. Rent expense would also be cheaper because less equipment would mean less space necessary to run the business. Rental space would only need to be big enough to decorate and display the cupcakes. Capital costs would be reduced due to this option.
A concern that might arise from this option could have an affect on the operational style of the business due to a lack of communication between employees. Sift has already begun to have an issue with "chain of command effective communication about processes" within their three store locations. (Page 307) With the addition of a commissary, four storefront locations, and two additional storefronts per year the number of employees will increase and possibly add to the already present communication problem. Effective management skills will be necessary if this option is chosen.
Sift wants to continue expanding multiple retail-only stores instead of baking stores. By adding five more business locations…...

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