Singapore Tourism

In: Business and Management

Submitted By janejk
Words 354
Pages 2
Singapore is a unique city that attracts various tourists from young to old, appealing to all generations and interests. The city is dynamic with various cultures, cuisine, art and architecture. “A
Single day’s trails will take you from the past to the future, from a colourful ethnic enclave to an efficient business centre, from serene gardens to sleek skyscrapers.” (http://www.stb.com.sg). Singapore is truly a city like no other, a world of possibilities. Its warm and friendly people make tourists feel welcome along with its state of the art infrastructure. With Singapore being a stop over point on long haul flights to Asia or Australia from Europe or the Americas, the tourism within Singapore has been increasing as the flights have been increasing. Many airlines now offer special package deals on stop over holidays in Singapore.

In 1964 Singapore’s Tourist Promotion Board was established with the mandate to promote Singapore as a tourist destination. That year they began working with a small staff strength of twenty five workers, that year they welcomed 91,000 visitors to Singapore. During the 1980’s the implementation of $1 billion Tourism Product Development Plan, which called for the saving of the historic districts. On November 19th 1997 the board entered a new era of growth and unveiled its new and current name, the Singapore Tourism Board. The overall objective of the STB is to achieve strong brand recognition among traveller and position
Singapore as a premier travel destination around the world. The
“...mission of the board is to develop and champion tourism, so as to build the sector into a key driver of economic growth.” (http://www.stb.com.sg)

Destination development has been occurring within Singapore for the past forty years, still achieving their goal each year of increasing
tourist-generated…...

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