Smirnoff

In: Business and Management

Submitted By farondab
Words 497
Pages 2
* Overview * Health Riskers * Indulgent Risk Takers * Restaurant Regulars * Nutrition Curious * Passive Dieters * Health Focused | |

"ARAMARK's research on Nutritional DiningStyles is using innovative scientific methodology to provide valuable new evidence about individual and environmental factors that influence food choices and eating behaviors in real world settings. This research provides ARAMARK with critical data to better meet the needs of customers and consumers. In addition, their findings will provide nutrition and public health researchers with new insight into how to promote food choices that contribute to healthier diets."
Leann Birch, Ph.D.
Distinguished Professor of Human Development and Family Studies
College of Health and Human Development
The Pennsylvania State University
ARAMARK regularly studies consumer eating patterns and preferences to identify ways to better serve them. Nutritional DiningStyles™ is ARAMARK's proprietary research on the eating habits of American adults.

DININGSTYLE™
14% of American adults most closely fit this profile.

Indulgent Risk Takers Profile:
There is one word to describe how you eat: BIG. When you eat out, you value price and convenience versus whether or not it's good for you. Your value-driven, mega-sized portions equal a lot of additional calories, fat, and added sugars that may push out healthier nutrient-dense foods in your diet, such as fruits and vegetables, whole grains, and low-fat dairy products. Choosing value over healthfulness may backfire on your wallet in the long run. You may be on the lean side now, but your eating habits may catch up to you in a few years, making it hard for you not to gain weight. Your food habits now also may increase your risk for diseases, like heart disease and certain cancers. The healthcare costs associated with medical issues far…...

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1997 Saw the Us$19 Billion Merger of Guinness and Grand Met to Form Diageo, the World’s Largest Drinks Company. Guinness Was the Group’s Top- Selling Beverage After Smirnoff Vodka, and the Group’s Third Most Profitable

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Words: 1476 - Pages: 6