Strategic Advantage and Information Technology

In: Computers and Technology

Submitted By AnkitHearts
Words 18939
Pages 76
PART

I

IT in the Organization

1. Information Technology in the Digital Economy 2. Information Technologies: Concepts and Management 3. Strategic Information Systems for Competitive Advantage

CHAPTER

Strategic Information Systems for Competitive Advantage
Rosenbluth International: Competing in the Digital Economy 3.1 Strategic Advantage and Information Technology 3.2 Porter’s Competitive Forces Model and Strategies 3.3 Porter’s Value Chain Model 3.4 Interorganizational Strategic Information Systems 3.5 A Framework for Global Competition 3.6 Strategic Information Systems: Examples and Analysis 3.7 Implementing and Sustaining SIS Minicases: (1) Cisco Systems/ (2) Aeronautica Civil
89 LEARNING OBJECTIVES

3

After studying this chapter, you will be able to: Describe strategic information systems (SISs) and explain their advantages. Describe Porter’s competitive forces model and how information technology helps companies improve their competitive positions. Describe 12 strategies companies can use to achieve competitive advantage in their industry. Describe Porter’s value chain model and its relationship to information technology. Describe how linking information systems across organizations helps companies achieve competitive advantage. Describe global competition and global business drivers. Describe representative SISs and the advantage they provide to organizations. Discuss the challenges associated with sustaining competitive advantage.

ROSENBLUTH INTERNATIONAL: COMPETING IN THE DIGITAL ECONOMY
PROBLEM ➥ THEInternational (rosenbluth.com) is a major global player in the extremely Rosenbluth competitive travel agent industry. Rosenbluth’s mission is “to be the quality leader in the development and distribution of global travel services and information.” The digital revolution has introduced various threats and business pressures to Rosenbluth and other agencies…...

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