Strategic Mgmt

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Identify the name of the few companies highlighted by Prof Murray Gillin. Describe the Corporate Entrepreneurship (Intrapreneurship) characteristics demonstrated by these companies.

First company that has been highlighted by professor Murray Giilin was Rubbermaid Inc., Wooster, Ohio USA. The Corporate Entrepreneurship characteristics demonstrated by this company is based on the CEO Board directing. Where there bring all together their teams and made up them. Each of the business units, they have their own group team. For example problem solving teams, finance teams, and so on. They also have their own finance persons, manufacturing persons, and so on. When the teams have been made up, they have their own responsibilities to be carried where they have a big responsibility to manage in the new product in order to maintain the sales. Usually the frontline team will take care of this.

Second company is Sony Corporation, headquarters in Tokyo. This company is producing the classic product innovation on entrepreneurship. They start in the garage for the first time but then they grew up and became a massive company but it loss its way. One of the reasons why they loss their way is because they did not see the real benefit of digital and yet they are the first people who produce it. Somebody inside Sony has been working with Nintendo. Sony has used the mainstream and new stream strategy and develop a new product. The speed of digital software became a platform for people nd was able to get back to digital program.

Third company is Hawker de Havillan, Brisbane, and Queensland. This company used a very important strategy where they used the entrepreneurial strategy position in 1999. They took a strategy position to become a manufacturer based on design and quality and fit to the world market. They produce carbon fibre, wings for aviation uses and also the…...

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