Survey of Coffee Outlets

In: Business and Management

Submitted By sauravc2013
Words 3748
Pages 15
Survey of Coffee Outlets
Final Project Report

9/2/2012

Table of Contents Final Project Report 1 Table of Contents 2 Background and Problem Statement 3 Methodology 4 Issues With Questionnaire 5 Questionnaire 5 Analysis 8 Results 9 Conclusion 15

Background and Problem Statement

Coffee consumption in India has gradually increased in India over the years .Though it has been traditionally consumed in South India today urban India seems to be keen on greater consumption of coffee. To meet this requirement we see several coffee chains opening up around India.

Coffee chains throughout the world position themselves as not just restaurants but places to for the youth to spend time, executives to complete work and in general create a more relaxed atmosphere which is not entirely focused on the food/drinks being consumed.
Over the last 15 years India has seen large increase in the number of coffee chains. This can be attributed to the rising affordability among the Indian youth and urban middle class. Thus several players have entered the market and attract customers based on varied brand propositions.
Café Coffee Day is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL). ABCTCL grows coffee in its own estates of 10,000 acres. The company is known for being vertically integrated to cut costs: from owning the plantations, growing the coffee, making the coffee machines to making the furniture for the outlets. It was named "most popular hangout joint amongst youth" at the 3rd Global Youth Marketing Forum in 2011. The Indian Hospitality Excellence Awards also named it "India's most popular coffee joint" in 2011.
Barista Lavazza is a chain of espresso bars in India. Established in February 2000[1] under the name Barista, it was taken over by Lavazza in 2007, a world-famous enterprise that…...

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