Sustainable Customer Loyalty

In: Business and Management

Submitted By sihamkibbe
Words 1821
Pages 8
stomer loyaltyLAU | School of Business
BUS831: Management Theory

Sustainability of Customer Loyalty

Presented to:
Dr. Silva Karkoulian

Prepared by:
Siham Kibbi
Aline Ibrahim
Mohammad El Mogharbel
Mounir Ghazal

Date: 27/11/2013
Paper Outline

* Introduction:
Four major approaches toward achieving sustainable customer loyalty * Corporate Social Responsibility:
CSR plays a significant role in developing customer's loyalty * Customer Relationship Management:
Delivering superior customer value has become a major concern targeting the buildup of a sustainable competitive advantage * Product/Services Cost and Price:
Pricing strategies are considered to be critical aspects for creating competitive advantage and customer loyalty * Human Resources:
Promoting sustainability requirements through HR management * Conclusion:
Management, employment, social responsibility, and affordable prices are all keys to give customers a reason to come back


Behind a sustainable business, there are many successful strategies to achieve customer loyalty. Fostering our customers’ decision in keeping a relationship with our company is not an easy job. Thus, attaining sustainability of customer loyalty is a key for a major long- term success of our organizational goals. It is our responsibility to create an attractive yet profitable business which focuses on the ways that not only satisfy but also keep a high satisfaction level of our customers and urge them to continuously seek our products or services, hence giving our firm a competitive advantage over the others. Employees and distributors have major roles in building customer loyalty. They are in direct contact with our customers. Moreover, offering our products in an affordable competitive price is important.
What are the major impacts of my business on…...

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