Sweden Market Analysis

In: Business and Management

Submitted By LaTresha8806
Words 3546
Pages 15
Market Analysis

Bus 432/536 International and Global Marketing Management

February 23, 2012
TABLE OF CONTENTS

Section 1: Introduction 4

SECTION 2: SITUATION ANALYSIS 5-10

I. POLITICAL AND LEGAL CONDITIONS 5

A. POLITICAL IDEOLOGY 5 B. POLITICAL STABILITY 5 C. POLITICAL RISK 6 D. INTERNATIONAL TRADE BARRIERS 6 E. PROTECTION FOR INTELLECTUAL PROPERTY AND RIGHTS 6

F. PACKAGING AND LABELING REQUIREMENTS 8 G. PRICE CONTROLS 9 H. RESTRICTIONS ON PROMOTIONAL ACTIVITIES 10

II. ECONOMIC CONDITIONS 10-

A. INCOME AND EMPLOYMENT 10 1. NATIONAL INCOME AND PRODUCT 10 2. PER CAPITA INCOME OR GDP PER CAPITA 10 3. REGIONAL ECONOMIC MEMBERSHIPS 11 4. ECONOMIC REFORMS/PRIVATIZATION 11 B. MONETARY 11 1. INFLATION RATE 11 2. FOREEIGN EXCHANGE RATE 11 a. MONETARY SYSTEM ADMINISTERED BY THE CENTRAL BANK 11 b. EXCHANGE RATE TRENDS 12 C. COMPETITION # 1. LOCAL PRODUCTION OF PRODUCT # 2. IMPORT OF PRODUCT OR SERVICES # 3. COMPETITORS # D. MARKETING FACILITIES # 1. PHYSICAL DISTRIBUTION FACILITES # 2. MARKETING INTERMEDIARIES # 3. ADVERTING MEDIA # E. INDUSTIRAL STRUCTURE # 1. PROSEPCTIVE INDUSTRIAL CUSTOMERS # 2. COMPLEMTATY PRODUCT OR SERVICE PROVIDERS # 3. SUBSITUTE PRODUCT PROVIDERS #

III. SOCIAL AND CULTURAL CONDITIONS #

A. CULTURAL ANALYSIS # B. PURCHASE BEHAVIOR # C. CONSUMPTION AND EXPENDITURE PATTERNS FOR CONSUMER OR INDUSTIRAL PRODUCTS #

IV. DEMOGRAPHIC CONDITIONS #

A. CURRENT POPULATION # 1. AGE STRUCTURE, GENDER COMPOSITION, SPATIAL DISTRIBUTION, POPULATION GROWTH PROJECTION BY AGE AND GENDER #

BIBLIOGRAPHY/REFERENCES #

INTRODUCTION

Sweden has developed from…...

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