The Advantages and Disadvantages of Advertising

In: Business and Management

Submitted By scizard95
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THE ADVANTAGES AND DISADVANTAGES OF ADVERTISING
Advertising is the process of commercial promotion of goods and services in order to increase its sales. The mediums of advertising like television, newspapers, wall paintings, billboards, magazines, Internet, by the word-of-mouth and in many other ways. Advertising informs the buyers about the availability of a certain product or service in the market and encourages them to buy it.
There are many advantages you can get from advertising your product. For example, increasing the usage of a certain product and hence acquiring more orders, it also can create new customers and increasing brand recognition. Through advertising, you can obtain feedback directly from customers regarding your product. You also can indicate introduction of new products or replacement of old ones by advertisement.
Apart from promoting commercial goods, advertising has a number of uses, it can be used to educate and motivate the public about non-commercial issues such as AIDS, deforestation, family planning, etc. It is a powerful media which is capable of reaching to large geographic area. Nowadays we commonly find many ads on the internet also. These ads in most cases have been successfully in connecting the user with the information he requires. To prevent complete commercialization of electronic media, some countries have made it mandatory for broadcasters to air some advertisements related to consumer interest. These public advertisements educate people of that country on a number of social and moral issues.
The major negative or disadvantage of advertisement can conclude as audio-visual aspects (e. g. cluttering of public spaces and airwaves), environmental aspects (e. g. pollution, oversize packaging, increasing consumption), political aspects (e. g. media dependency, free speech, censorship), financial aspects (costs),…...

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