The American Red Cross

In: Business and Management

Submitted By marymary01
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The American Red Cross
The American Red Cross culture is based on compassion and care to those in need. Their main principles consist of humanity, impartiality, neutrality, independence, and unity to list a few. The organization does not only help disaster relief efforts as most assume, but also offers services in five other areas: community services that help the needy; communications services and comfort for military members and their family members; the collection, processing and distribution of blood and blood products; educational programs on preparedness, health, and safety; and international relief and development programs.

The organization is a nationwide network of more than 650 chapters and 36 blood services regions dedicated to saving lives and helping people prepare for and respond to medical emergencies. They communicate at the local levels; American Red Cross chapters operate volunteer-staffed Disaster Action Teams that respond to disasters in their communities. The organization also uses a database in order to pull specific volunteers for different situations, such as they made need a volunteer for interpretation or accounting assistance. They also have teamed up with Blue Moon Production to help make a video media library for internal use .This keeps the volunteers updated on certain issues going on in the organization. The Red Cross uses commercials and celebrities to reach out externally to the community to give education and help receive donations. The media relations team is available to serve members of the media on a variety of different topics.
The organization has no extent to the communication that they give to their volunteers or communities. For example 5 months after Katrina's landfall, the American Red Cross announced that it had met its fundraising goals, and would no longer engage in new 2005 Hurricane relief fundraising. The…...

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