The Impact of Mobile Money Innovations on Savings Level of Low and Middle Income Earners in Kenya

In: Business and Management

Submitted By mumbua
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UNIVERSITY OF NAIROBISCHOOL OF BUSINESSTHE IMPACT OF MOBILE MONEY SYSTEM INNOVATION ON THE SAVINGS LEVEL OF LOW AND MIDDLE INCOME EARNERS IN KENYABY MASILA JOSHUA MULI D33/32510/2010 VIRGINIA NYAKIO WAIRIMU D33/20134/2009 DECIMA AKOTH OYUKE D33/32014/2010| MUTINDA ELIZABETH MUMBUA D33/32196/2010|
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A Research Project Submitted in Partial Fulfillment of the Requirements of the Award of the Degree of Bachelor of Commerce

2013
Table of Contents

INTRODUCTION 2
1.1 Background of the study 2
1.2 Problem statement 4
1.3 Objectives of the study 6
1.4 Significance of the study 6
LITERATURE REVIEW 7
2.1 Introduction 7
2.2.2 Buffer stock model 10
2.2.3 Institutional theories 10
2.3.1 Income and savings 11
2.3.2 Reasons for savings 12
2.3.3 Precautionary/emergency reasons 12
2.3.4 Household reasons: 13
2.3.6 The need to save 15
2.3.7 The population structure 16
Methodological review 20
2.6 Summary 21
RESEARCH METHODOLOGY 22
3.1 Introduction 22
3.2 Research Design 22
3.3 Research population 22
3.4 Data Collection 23
3.5 Validity test and reliability test 23
3.6 Data analysis and Presentation 24
DATA ANALYSIS & PRESENTATION OF FINDINGS 26
4.1 Introduction 26
SUMMARY, CONCLUSION AND RECOMMENDATIONS 35
5.1 Summary 35
5.2 Conclusion 36
5.3 Policy Recommendations………………………………………………………………………….37
5.4 Limitations of the study ………………………………………………………………………… 38
5.5 Suggestions for further studies …………………………………………………………. 38
REFERENCES …………………………………………………………………………….. 40
APPENDICES ………………………………………………………………………..……. 42
Appendix 1: Introductory Letter …………………………………….………………..……..42
Appendix 2: Questionnaire …………………………………………………………..…….. 45

CHAPTER ONE INTRODUCTION

1.1…...

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