The Movie Exhibition Industry

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BUS4040 2013-2014 Semester 1 Group Assignment 2 (Session 1) Oct 28, 2013

Read “The Movie Exhibition Industry: 2011” (Case 16 in text) and answer the following questions: 1. Assess the situational environment for the movie theater: a. Why do people go to the movies? How has this changed? b. What is the trend in attendance at movie theaters? Why is this problematic? What explains this? c. What determines profitability for exhibitors? Consider revenue components, expenses, and the controllability of these by managers. What is the trend in profitability? What explains this? d. For 1A-C, which of these are symptoms? Which are causes? What is the key strategic issue facing movie theaters? What are three alternatives (i.e., new actions / initiatives) that exhibitor’s might consider to resolve this strategic issue? Which would you recommend?
What did theater owners pursue for alternatives? Has their situation improved by 2010? What alternatives can exhibitors take in 2011 and beyond to improve their situation? What are the opportunities and threats for the exhibitors to expand into China?

2. 3.
4. 5. 6.

Instructions on the assignment: • • • This is a group assignment and is due on Nov 6. There will be a discussion on the answers for each question on the same day the assignment is due. The following groups will present the answers and lead class discussions for the questions as follows. The time allotted for each group is 15 minutes each including Q&A).  Group “April” - Question 1  Group “Carson” – Question 2  Group “Aria” – Question 3  Group “Stacy” – Question 4  Group “Ivy” – Question 5  Group “Wendy” – Question 6  Group “Rayna” – Question 6…...

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