The Role of Promotion

In: Business and Management

Submitted By ibrahim022
Words 3034
Pages 13
the role of promotion and ad

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ADVERTISING AND SALES PROMOTION * Jul 01, 2009 * 0 * 13,629

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ADVERTISING AND SALES PROMOTION RELATED ARTICLES
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"Espionage Management" Part 1. Mikhail Kryzhanovsky, KGB and CIA Abstract Advertising is the dissemination of information by non-personal means through paid media where the source is the sponsoring organization. The messages carried in-medias. Advertising objectives serve as guidelines for the planning and implementation of the entire advertising programme. It helps the consumer to save their time in purchases.
It helps the manufacturer sell their products. The relation between wholesalers and retailers is improved through advertising. Sales promotion consists of diverse collection of incentive tools, mostly short-term designed to Sales promotion tools vary in their specific objectives. A free sample. Stimulates consumer trial, while a free management advisory service comments a long-term relationship with a retailer stimulates quicker and / or greater purchase of a particular product by consumers or the trade. Rationale of sales promotion may be analyses for Short-term results, Competitive Pressure, Buyers' expectations, Low quality of retail selling. There is wide acceptance that sales promotion is one of the most mismanaged of all marketing functions. The report…...

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