The Strategic Decision of Foreign Market Entry by Service Firms

In: Business and Management

Submitted By stegit
Words 11027
Pages 45
The Strategic Decision of Foreign Market Entry by Service Firms
Name
Institution

Table of Contents
Abstract 4
Chapter One: Introduction 5
Research Question 9
CHAPTER 2 – Literature review 10 Literature review 10 Definition of Terms 11 Motives for Foreign Market Entry 11 External Forces 11 Internal Forces 13 Entry Modes 16
CHAPTER 3 – Methodology 17 The Research approach and hypothesis 18 Sampling 19 Procedure 21 Focus groups 21 Interviews 22 Analysis plan 22 Validity and reliability 24 Assumptions 25 Scope and Limitations 27
Chapter 5: Conclusion and Recommendations 32
References 36
Summary
This research aims to study and clearly express why firms joins foreign markets. In addition, the paper also shows the whole process of entry. This is whereby firms have to make strategies before they join these foreign markets. The paper shows how firms can survive after they finally make this decision. To expound on this, it is of great importance that firms regularly explore and join foreign markets. This helps them with significant number of benefits, among them coping with stiff competition. In addition, firms gain more knowledge based on these strategies on the survival means in the new markets. This makes it important for firms to speculate on how to make entries to foreign markets. In addition, the paper expounds further on this whole procedure.

Abstract

This research paper aims to find out more about the operations of a service firm. This mostly happens in often cases where the service firms have the need to expand their operations with an aim of further of realizing huge profits. This often becomes efficient in cases where the firm joins a foreign market. In the foreign market, a firm is able to expand its operations if it had prior strategic plans on how to survive in such markets. Apparently, most service firms…...

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