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The Wall Street Journal Case in the News

In: Business and Management

Submitted By cristylavenek
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Values, Attitudes, Emotions, and Culture: The Manager as a Person

After studying this chapter, you should be able to:

Describe the various personality traits that affect how managers think, feel, and behave. [LO 2-1]


Describe the nature of emotional intelligence and its role in management.
[LO 2-4]


Explain what values and attitudes are and describe their impact on managerial action.
[LO 2-2]


Define organizational culture and explain how managers both create and are influenced by organizational culture.
[LO 2-5]


Appreciate how moods and emotions influence all members of an organization.
[LO 2-3]

jon62538_ch02_044-077.indd 44

11/1/13 7:13 PM

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No wonder the fabrics perform so well! With an inventor like Kevin
Plank, Under Armour’s innovative endurance products give larger sporting goods companies a run for their money.

Kevin Plank’s Determination at Under Armour
What Does It Take to Succeed Against
Tough Odds?


hen Kevin Plank was a walk-on fullback football player at the University of Maryland in the 1990s, he often became annoyed that his
T-shirt was soaked and weighted down with sweat.
Always an original thinker, he wondered why athletic apparel couldn’t be made out of some kind of polyester blend that would help athletes’ and sports aficionados’ muscles stay cool while wicking away, and not holding, moisture from sweat.1 As he was finishing his undergraduate studies at Maryland, he started experimenting with different fabrics, testing their durability, comfort, and water resistance with the help of a local tailor. A prototype of Under
Armour’s first product—the 0039 compression shirt—was developed.2
Upon graduation from the University of Maryland, Plank was offered a position at…...

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