Tlc Weddings Marketing Plan

In: Business and Management

Submitted By princess1tia
Words 2169
Pages 9
TABLE OF CONTENTS Executive Summary 2
Situation Analysis 2
Market Summary 2
SWOT Analysis 3
Competition 3-4
Product (service) offering 4
Keys to success 5
Critical issues 5
Marketing Strategy 5
Mission 6
Marketing Objectives 6
Financial Objectives 6
Target Markets 6
Positioning Statement 6-7 strategies 7 marketing mix 8
Marketing research 9
Controls 10
Implementation 10-11
Marketing Organization 11
Contingency Planning 11
Conclusion 11-12
Bibliography 12

TLC Luxury Destination Weddings Marketing Plan

1.0 Executive Summary My luxury destination wedding company will focus on high end weddings for wealthy couples. The idea is to promote my wedding planning skills and help highlight my daughter as a photographer. I can help with every aspect of the destination wedding from announcing the engagement to closing the reception, even taking care of your pets and home while the family is away. Caterers, music, photographer, videographer, visas and passports, limo service to airport and destination hotel, airline travel, private concierge, and florist; will be all inclusive. I can do an a la carte service, whatever the couple desires. My company plans to cater to the bride with whatever her fantasy wedding maybe.
My wedding planning service is based on a family run business that will treat our customers with respect, kindness, and care. I will do my utmost best to make my customers feel comfortable and welcome. I will also ensure my events are always done down to the last detail. Ensuring events are well done and customers are happy, will help build my clientele.
In the Dayton, Ohio area there are no companies advertising this type of service, so I believe this can be a big niche for the Dayton regional area.
2.0 Situation Analysis
2.1 Market Summary
TLC Luxury Destination Weddings has searched out good information on…...

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