Toms Video Case

In: Business and Management

Submitted By cmac0901
Words 295
Pages 2
I think that TOMS is successful because of both their unique products and their approach to social responsibility. While their unique products may attract many customers, I believe that their approach to social responsibility may have more of an impact because it makes people emotionally attached to the brand instead of just physically attached. Social responsibility refers to an organization's obligation to maximize its positive impact while minimizing its negative impact on society and that is exactly what they have been achieving. Some people buy the brand because of the style but their willingness to spend will be increased because of the psychological and social forces of helping others in need.
TOMS manages its supply chain to ensure ethical and social responsibility within its cooperation. TOMS works closely with local humanitarian organizations. Mostly they show this as well by setting manufacturing standards based upon International Labor Organization standards for its manufacturers. They regularly perform audits to make sure that the factories are complying with these standards. TOMS also is creating a strong organizational relationship with its employees and volunteers. TOMS uses factories within China, Argentina, and Ethiopia for manufacturing. This makes room for them to not be ethically responsible if these factories are not carefully managed like they are.
TOMS business model relates to the understanding of stakeholders and strategic philanthropy. Strategic philanthropy involves a lot of things that relates to the concerns of key stakeholders. TOMS business model is to help someone in need every time that someone purchases a product while still making a profit. This relates to the stakeholders in a good way because everyone that looks at this business likes what they do which makes them purchase the merchandise and it all comes back to…...

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