Too Many Choices

In: Business and Management

Submitted By mitiy
Words 2411
Pages 10
Principles of Marketing

Article Review Assignment

“Too Many Choices: A Problem That Can Paralyze a Customer”

MRKT 3013
Dmytro Smirnov
University of Central Oklahoma
February 19, 2015
Presented to
PROFESSOR: GRANT AGUIRRE, J.D., PHD.
Too Many Choices: A Problem That Can Paralyze a Customer

The salad options at a Woolworths supermarket in Sydney, Australia. Too many choices can trouble consumers.

The article’s statement is linking idea of many choices in supermarkets negatively with accumulated marketing experience over the past century. Surely there has been no time in marketing history where the idea of choice has changed more noticeable. A quick reflection on a typical supermarket reveals how marketing has revolutionized this specific store and the world as a whole. Most people commute to buy in the store which suggests a choice of different products and different departments. During the workday, chances are high that the particular customer from a downtown will go down to the nearest supermarket in order to make his or her choice regarding some product. Upon leaving home, family members will be reached through different networks of supermarkets that use the same technologies of marketing. Each of these common occurrences would have been inconceivable at the turn of the 19th century.
In the beginning of the article the author attempts to bridge that negative attitude through her personal example with her son who was trying to make a choice at an ice cream store. She wants to describe a negative influence of many choices and her son's fear that the next option would have been better. Nevertheless, I should admit from my personal experience that when I was at the same age and at the same store, I would rather be happy, and I was happier with a wide variety of desserts I could obtain back then. Hence, it could be an author’s personal opinion…...

Similar Documents

Becoming Too Dependent on Modern Technology Many Are Becoming Too Dependent on Modern Technology; However This Makes Them to Lack Writing Skills, Critical Thinking Skills and Communication Skills. Many of Them Would

... Answer: the objectives of the tour is in Ngong ping village, visitors can learn cultural of china. Ngong ping Village provides its visitors with an interesting array of retail experiences. There have many special gift and authentic souvenir items for visitors to choose from, which will provide the perfect memento of your journey of Enlightenment.Also visitors can try vegetable foods of china style. [pic] Night of Ngong ping village. Q3. Do you think the duration of the tour is suitable?(Or too long,or too short?) Answer:I think the duration of the tour is suitable.Not too long or too short because the duration approx 7 hours all daily morning departure.In this 7 hours visitors will go many scenic spots.such as Tai O Fishing Village, Po Lin Monastery and Ngong Ping Village.Also visitors will ride Ngong Ping Cable car. Have many different scenery to see in those scenic spots.all of them are special and have china culture of those scenic spots.then we also will have vegetarian lunch at Po Lin Monastery we will eat the lunch at least one hours . Finally we will go to Ngong Ping Village have shopping.so that i think 7 hours is suitable. Q4. How about the price of the tour? Too expensive or acceptable? Answer:I think the price of the tour is too expensive.Adult need to pay HK$640 and child for 3-11yrs need to pay HK$520.But the tour only included Ngong Ping Cable car, Tai O Fishing Village,have a vegetarian lunch at Po Lin Monastery and......

Words: 769 - Pages: 4

Too Many Bumped Fliers

...Too Many Bumped Fliers Chapter 12 Case study - Too many bumped fliers   1) Is the decision support system being used by airlines to overbook flights working well? Answer from the perspective of the airlines and from the perspective of the passenger. It is working well for the airlines only, as they can fill their flights and save at least a billion a year. The customer on the other hand is not happy about their strategy, It’s very frustrating to get to flight within the allowable time frame to be told you cannot get on. This may affect a lot of their plans causing them to seek other airlines.      2) What is he impact on airlines if they are bumping too many passengers? The impact is the most popular routes which often sells out leaving some passengers stranded.   3) What are the inputs, processes and outputs of the DSS? The inputs are the historical records of no-shows on flights and looks at the rates at every fare level available. The Processes are the examination of the fares people are booking on each upcoming flights and take other data into account. The outputs are the numbers of no-shows on a particular flight, based on which fares passengers have booked, and overbook the flight accordingly.   4) What organization and technology factors are responsible for excessive bumping problems? The airlines and analysts are responsible for the excessive bumping problems.   5) How much of this is a problem? Explain your answer? The inconvenience for the......

Words: 338 - Pages: 2

Choice

...(2012) 424–427 Contents lists available at SciVerse ScienceDirect Behavioural Processes journal homepage: www.elsevier.com/locate/behavproc Short report Discounting the freedom to choose: Implications for the paradox of choice Derek D. Reed ∗ , Brent A. Kaplan, Adam T. Brewer University of Kansas, United States a r t i c l e i n f o a b s t r a c t Organisms prefer to make their own choices. However, emerging research from behavioral decision making sciences has demonstrated that there are boundaries to the preference for choice. Specifically, many decision makers find an extensive array of choice options to be aversive, often leading to negative emotional states and poor behavioral outcomes. This study examined the degree to which human participants discounted hypothetical rewards that were (a) delayed, (b) probabilistic, and (c) chosen from a large array of options. The present results suggest that the “paradox of choice” effect may be explained within a discounting model for individual patterns of decision making. © 2012 Elsevier B.V. All rights reserved. Article history: Received 5 December 2011 Received in revised form 14 February 2012 Accepted 27 March 2012 Keywords: Choice Choice overload Discounting Paradox of choice Search costs As described by Catania, “Whatever else is involved in the concept of freedom, it at least involves the availability of alternatives” (p. 89; 1975). Thus, within a behavioral framework, freedom may be loosely......

Words: 3187 - Pages: 13

Too Many Cooks Spoil the Broth

...How it came To Be That Too Many Cooks Spoil the Broth: A Study into the Problems of Ill-Defined Property Rights “Resources are limited, whereas Human wants are unlimited. Economics is the study of how people utilize these goods as to get the highest level of satisfaction.” These are few of the very first words of wisdom every novel economist has to learn. Further on in his pursue of knowledge he is explained; In organizations conflict often revolves around common resources as they are critical for influence, power, performance and even organizational survival. A commons is a shared resource for which access to users is not restricted, and use of the resource subtracts from the other users’ benefit. As first introduced by Hardin in 1968 in his work “The tragedies of the commons”; the very existence of common resources surfaces a very different kind of a problem. When many people have the privilege to use a commons resource and no one user has the right to exclude another, not only is conflict likely, but tragedies of resource inefficiency and exhaustion emerge. Considering that a primary goal of any organization is to use resources effectively and efficiently to achieve its goals, conflict involving commons resources can pose a significant threat to an organization’s performance. To resolve (and even avoid) the tragedy of the commons, a pleura of solutions have been proposed by leading economists. One popular solution suggested by the property rights, territoriality, and......

Words: 2718 - Pages: 11

One Censor Too Many

...should not be censored in high school curriculums. Critics argue that One Flew over the Cuckoo’s Nest should be censored because it encourages acts of violence. One of the main characters, McMurphy, is known for “fight[ing] too much” (Kesey 19) which shows on his knuckles that are “covered with scars and cuts, old and new” (Kesey 28). The cuts are proof of his violent nature which doesn’t change throughout the novel. Another cause for concern is when McMurphy shatters the nurses window for the third time, pins down Big Nurse, rips her blouse open, and pries his “heavy red fingers [into] the white flesh of her throat as if they were her neck bones” (Kesey 268). This almost kills Big Nurse and is a very violent act that critics don’t want children to imitate. However, the notion that reading about violent acts will make students want to commit violent acts is a faulty analytical assumption. McMurphy doesn’t attack Big Nurse simply to be violent; it was the other patients’ “need that was making him push himself slowly up from sitting” (Kesey 268) to commit the crime. McMurphy, a stable minded man in a mental institution, put himself on the line to help the other patients who were being manipulated by Big Nurse and her regime. Critics also argue that the novel is too sexual for a high school curriculum. One Flew Over the Cuckoo’s Nest is riddled with sexual innuendo. As McMurphy challenges Harding for the position of “bull goose loony,” Harding replies that they can “settle......

Words: 556 - Pages: 3

Are Too Many People Going to College

...An Analysis on “Are Too Many People Going to College” Charles Murray’s essay proposes that American colleges are being flooded with individuals who are either unprepared for higher education or who are simply forced into attending college and can’t succeed because of the lack of certain innate abilities. Murray’s essay goes on to take issue with the idea that the pursuit of a traditional college education is somehow strategically creating a separation of the American class system. While Murray makes many salient points with regards to America’s obsession with college education as a standard into a class of the intellectual elite, the essay fails to take into consideration the various motivators that can lead to student success, despite where that student might be on Murray’s ability ladder (Murray Paragraph 13). This essay seeks to analyze Murray’s claims about why the pursuit of a traditional, four-year college education can do more harm than good when it comes to defining success for the individual learner. Rhetorical Analysis The main thesis of Murray’s essay is that the unrealistic pursuit of a college degree, propagates to children at an early age and does more harm than good. Murray claims that many students do not have the ability needed to enjoy and complete a four-year college education (PARAGRAPH 13). Murray further supports his thesis with his reasoning that more people are going to college because they are indoctrinated, regardless of their skilled ability, to...

Words: 1149 - Pages: 5

Why Too Many Organisations Are over-Managed and Under-Led

...In this essay I will be explaining in my opinion why many people believe too many organisations are over-managed and under-led. I will first attempt to explain the difference between leadership and management, and then explain what happens when an organisation is over-managed and under-led. There are many theories regarding leadership. Firstly, there is the Great man Theory, developed by Stogdill. He believes that leaders are born, not made. I interpret this to mean that leadership is not something that you can learn and that only certain people will make effective leaders. Therefore, if a person does not possess these qualities, then they will only ever be a manager rather than a leader. According to Northouse (2007), leadership is a process whereby an individual influences a group of individuals to achieve a common goal. According to John Kotter (1990), to achieve these outcomes, a common goal, leadership and management have different functions. For example, management deal with planning and budgeting, whilst leaders will motivate people. In my opinion, if you manage a team of factory workers, you simply ensure that they all meet the minimum targets and conform to company policy. If you are a leader, you also motivate these workers and engage with them on a more personal level to ensure that targets are consistently met and that workers are not demotivated due to a lack of motivators (Herzberg). If one acknowledges Kotter's theory as correct, then it is understandable......

Words: 912 - Pages: 4

There Are Too Many Lawyers

... Argument Paper There are too many lawyers William E. Foster wrote this article entitled “There are Not Too Many lawyers.” It is an interesting piece, sharing a lot of information. The author pointed to all the benefits that can arise from being an attorney, while underlying several other important factors. He also tried to bring up few points to reinforce his statement. He argued that attorneys have deep working knowledge of the legal system, are skilled specialists and bring a noble value to society. The author focused solely on the abilities of attorneys in general without considering any counterclaim facts. Essential mistakes were made throughout his argument, such as poor formation of paragraphs, use of fallacies, lack of credible sources, absence of counterclaims and conclusion. Although the author may have presented crucial information, after a thorough analysis of the entire argument, the bad points prevailed over the good ones; hence, this argument is weak. A strong argument requires a good structure such as: a clear thesis statement, supporting facts, credible sources, counterclaims, coherence in paragraphs, a good structure, excellent grammar, good use of punctuation, clear introduction, body and conclusion, etc… The writer hardly satisfied any of these attributes. First, he included a thesis statement: “Although of the criticism of the present legal education environment are valid, I disagree that law schools are graduating too many JD’s.” (Paragraph 1). The......

Words: 1004 - Pages: 5

Are Too Many People Going to Collage

...Rather than the originally understood concept of an advertisement, which was to essentially provide information about the existence of a product or idea, it is reasonable to say that there is now a prominent persuasive component employed in the language of advertisement. Kenechukwu et al.(2013) argue that this convincing use of language has controversially caused arguments that have brought people to believe that advertisements are inducing people “to buy worthless products,” alongside the fact that they are “misleading and untruthful.” As well, blank (date) argues that advertisements are … Moreover, since language has an extremely powerful influence over people and their behaviour, especially in the areas of advertising and marketing, the choice of language used to convey messages to a target audience is crucial to understand in linguistic terms because it could potentially reframe the way that consumers see advertisements. Seemingly impressionable consumers need to be able to consciously analyze advertisements for more than their face value in order to tacitly understand the language and course that advertisers are taking in order to entice the consumption of their products. In order for an informed decision to be made about advertisements, linguistic features such as the tone of voice, chain of reference, and syntax must be thoroughly evaluated. Delin (2005) explains that in advertising, the tone of voice is used in a way in “which specific language styles are created in......

Words: 1633 - Pages: 7

Too Many Majors

...Too Many Majors Case Study Jeffrey King Florida Institute of Technology 25 September, 2015 How would you characterize the decision-making styles of the two committees that considered the enrollment management problem? Would you characterize either of these processes as more effective or appropriate to the decision under consideration? The normative model of decision making was utilized by the Ad Hoc committee. The normative model set criterions for assessment. This model is normally obtained void of personal opinions and emotions when the users have collected enough information to define the problem (Baron, J. 2012). The department chairperson had already noticed and defined the problem completing the first two portions of the formulization stage of this process; however, the committee appeared to make a concerted effort to isolate a multitude of information concerning enrollment management plans. This committee then dove right in to the second stage of this decision making model and identified what they considered to be three viable options to address enrollment management. Their charge was completed prior to the evaluation and implementation stages. The Undergraduate Curriculum Committee leaned more towards the intuitive decision making model. This committee did not scientifically or systematically approach the issue to which they were assigned. They opted to go with Dr. Tanaka’s thirty years of experience and trust in his insight. In today’s fluid environment,......

Words: 824 - Pages: 4

Too Many Choices

...Too Many Choices: A Problem That Can Paralyze a Customer The salad options at a Woolworths supermarket in Sydney, Australia. Too many choices can trouble consumers.   The article’s statement is linking idea of many choices in supermarkets negatively with accumulated marketing experience over the past century. Surely there has been no time in marketing history where the idea of choice has changed more noticeable. A quick reflection on a typical supermarket reveals how marketing has revolutionized this specific store and the world as a whole. Most people commute to buy in the store which suggests a choice of different products and different departments. During the workday, chances are high that the particular customer from a downtown will go down to the nearest supermarket in order to make his or her choice regarding some product. Upon leaving home, family members will be reached through different networks of supermarkets that use the same technologies of marketing. Each of these common occurrences would have been inconceivable at the turn of the 19th century.  In the beginning of the article the author attempts to bridge that negative attitude through her personal example with her son who was trying to make a choice at an ice cream store. She wants to describe a negative influence of many choices and her son's fear that the next option would have been better. Nevertheless, I should admit from my personal experience that when I was at the same age and at the same store,...

Words: 2376 - Pages: 10

Are Too Many People Going to College

...meditation to be 40 to 50 percent of changes in these men who participated to not be as negative and even smiling, which was not how they started this program. And although they relived some horrible events and behaviors they acquired They were able to resign from other medications that alerted their minds so they were able to deal with life on life’s terms. Sleeping disorders seemed to be portrayed as a #1 issue upon return home for Capt. and Lee also. Thru meditations they learned how to change their emotions to positive and more effective for them to gain control of normality enough to discontinue the use of sleep aids and other medications they might use to better cope with their symptoms. Meditation has been around for many years, and is done in many different lands, different cultures and religions. It is believed that meditation can be beneficial also for persons or children with ADHD. Medication can also be used, as with PTSD but, medication is not always the best way to cope with your emotions. Medications can cause you to repress your feelings or make them possible more profound which has been known to lead to suicide in young teens. Methods of mindfulness and the slowing of the brain in children with ADHD are effective towards their behavior and fear based symptoms, focus and hyperactivity. Will, being taught to overcome his fears and to deal with his behaviors in a more positive but mindful way, and the use of the snow globe he was able to overcome......

Words: 703 - Pages: 3

Too Many Majors

...Too Many Majors Chelsea McGuire, who is a chair of Communications department at a university in the southeastern U.S., she has built a successful department, ever since she became chairperson of the department. When Chelsea took over the charge there were 500 communication majors and then over a period of time, they grew to 800 such communication majors. As the majors grew, the department is not at that pace. So, Chelsea has appointed two groups to resolve the issues they are having. Both, the groups identified, analyzed and suggested a solution. So far, Chelsea has engaged the faculty in the decision-making and also respected their input. However, now she believes that this style of decision-making might not work in enrollments management decision. So, she decided on changing her style (Miller, Katherine). Identifying Issues: The demand for communication majors was growing and so as the department of Communication, where Chelsea is the chair. The department has introduced almost 300 more majors since Chelsea has taken in-charge. Chelsea wanted to regulate and control the enrollment practice in order to reduce uninterested applicants and give an opportunity for the real interested students. The advantages for the department by introducing this process is getting real communications passion students, filters most interesting students, and also maintains demands for the department. I don’t see this as a problem but as a strength and has given some suggestions where the......

Words: 2017 - Pages: 9

A Finger in Too Many Pies

...Besmanos, Christine Claire D. Prof. Myrna Cortez AC09301 Final Period A Finger in Too Many Pies Good afternoon everyone, today I prepared a speech entitled “A finger in too many pies”. A finger in too many pies means getting involved in many things. I just think that it’s appropriate for us since we are pre-occupied and will always be pre-occupied with a lot of things to do. We are so busy with our studies that make me wonder, do we still pay attention to other things in our life? Do we still put our fingers in many pies? Well I have three pies to offer to you today. First is spiritual pie. This is our relationship with God. With all those articles to memorize, handouts to answer and quizzes to take, do we still find time to go to church every Sunday? Do we give thanks more than what we ask for? If Satan can’t get you to sin, he will make you busy until you can no longer pray. We must always stay close to Him. Of all the pies, this is the most important. If you have this pie, you will always be provided with what you need. Second is the relationship pie. This is your relationship with the people in your life. Friends are not that much issue since you see them at school but how about your family? Our parents as the case maybe, we are so busy growing up and we always forget that they are growing old too. Or when you’re at home, do you have a little time with your siblings? Not all of us have a perfect family but you should spend......

Words: 464 - Pages: 2

Too Many Bumped Fliers

...Chapter 12 Case study - Too many bumped fliers 1) Is the decision support system being used by airlines to overbook flights working well? Answer from the perspective of the airlines and from the perspective of the passenger. It is working well for the airlines only, as they can fill their flights and save at least a billion a year. The customer on the other hand is not happy about their strategy, It’s very frustrating to get to flight within the allowable time frame to be told you cannot get on. This may affect a lot of their plans causing them to seek other airlines. 2) What is he impact on airlines if they are bumping too many passengers? The impact is the most popular routes which often sells out leaving some passengers stranded. 3) What are the inputs, processes and outputs of the DSS? The inputs are the historical records of no-shows on flights and looks at the rates at every fare level available. The Processes are the examination of the fares people are booking on each upcoming flights and take other data into account. The outputs are the numbers of no-shows on a particular flight, based on which fares passengers have booked, and overbook the flight accordingly. 4) What organization and technology factors are responsible for excessive bumping problems? The airlines and analysts are responsible for the excessive bumping problems. 5) How much of this is a problem? Explain your answer? The inconvenience for the customer is a problem.......

Words: 334 - Pages: 2