Toyota: Analysis

In: Business and Management

Submitted By yetunde
Words 3932
Pages 16
* Help * Forum * Blog * Contact * Live chat
My account
-------------------------------------------------
Top of Form

Bottom of Form
-------------------------------------------------
Top of Form

Bottom of Form

Choose your language/country English
Need any help? Call 0115 966 7955
For International Numbers & Skype click here * UK Essays * Writing Services * Instant Price * Order Now * Guarantees * About Us * Free Resources & Help * About * About UK Essays * Offers and discounts * Press coverage * Meet the UK Essays team * UK Essays review * Our customer reviews * Contact * Contact us * UK Essays forum * UK Essays blog * Your account * Make a payment * Affiliates * Help * How to order * Beginners Guide * Frequently asked questions * Guarantees * Pay for your order * Verify your card/payment * Fair us policy * Essays * Free Essays * Essay Help * Essay Examples * Essay Topics * Essay Questions * Personal Statement Examples * Essay Writing Service * Essay Proofreading * Essay Writers * Harvard Referencing Generator * Dissertations * Dissertation Examples * Dissertation Help * Dissertation Topics * Dissertation Titles * Dissertation Proposal Example * Dissertation Introduction Example * Dissertation Writing Services * Dissertation Proofreading * Dissertation Writers * Thesis Writing Help * Coursework * Free Coursework * Coursework Help * Coursework Writing Service * Programming Help * Statistics Help * Academic Levels * GCSE * A-Level…...

Similar Documents

Toyota Case Analysis

...IDENTIFICATION According to our analysis, Toyota is lacking corporate identity in its host country. Toyota is experiencing difficulty bridging the gap between its Japanese collectivist culture and the individualist culture of the United States in regards to its marketing strategy. ANALYSIS Toyota’s key challenge is the fact that it is lacking an overall image in the minds of its consumers. Their consumers see them as a product rather than a company. For instance, the CEO has concluded, “no one knows who Toyota is, that it is a faceless organization and doesn’t have a human element in the eyes of the consumer.” This shows that its corporate identity is not currently designed to reflect the company’s leading position in terms of technology and image. Toyota’s second obstacle involves developing this corporate identity without diverting from its Japanese collectivist culture. This culture encourages conformity and group cohesion, while it discourages individually standing out; rather they are more uniform and homogeneous in nature. As such, defining your authentic self and broadcasting it tends to put the Japanese at risk of being separate from, rather than part of the group, which is where the challenge lies. The CEO wants its entire company, the “heroes,” to represent the “face” of the company, not just one single person serving as a representative, as the American individualist culture would. However, the consumers Toyota wants to target in its host......

Words: 572 - Pages: 3

Analysis Toyota Corp

... --- 000 --- TEN POINTS ANALYSIS OF TOYOTA MOTOR CORPORATION Ten Points Analysis Of TOYOTA Motor Corporation Present by * Tuong Thoai Xuan Doan – 121101201 * Quyen Thi Kim Tran – 121101106 * Kiet Nguyen Tuan Ho – 121101151 * Lam Minh Ho – 121101105 * Khang Thai Tran - 121101 HUTECH University Lincoln Program Submitted to lecturer Luan Thanh Nguyen for Marketing Management 2 Report October 4, 2013 Abstract The international market has becoming more and more challenging for Multinational Corporations to improve themselves and adapt to the new requirements for changes of the market competition and the customers’ satisfaction. The main aim of this research paper is to enlighten the position of Toyota in the international market, for the background reasons for its successes so far. Its leading position in the automobile industry undeniable, and its business strategies in this industry should be attributed as the cores of its successes. Moreover, we will also make lights onto the competitive advantages that have helped Toyota to prevail over the other rivals, together with the necessary internal and external anslyais of the market environment which may reinforce Toyota in its operation and pose challenges for changes and improvements that should be implemented for keeping and maintaining its market leading position. Each element of the SWOT Analysis, PEST analysis and the Boston Consulting Group Matrix can......

Words: 2847 - Pages: 12

Financial Analysis of Gm and Toyota

...Financial Analysis of General Motors and Toyota General Motors Co. is an automobile company, which develops, manufactures and markets cars, trucks and parts worldwide. The company operates through the following automotive segments: GM North America, GM Europe, GM International Operations and GM South America. The GM North America segment sells vehicles under the brands Chevrolet, GMC, Buick and Cadillac with sales, manufacturing and distribution operations in the U.S., Canada and Mexico and distribution operations in Central America and the Caribbean. The GM Europe segment sells vehicles under the brands Opel, Vauxhall and Chevrolet with sales, manufacturing and distribution operations across Western and Central Europe. The GM International Operations segment sells vehicles under the brands Buick, Cadillac, Chevrolet, Daewoo, FAW, GMC, Holden, Isuzu, Jiefang, Opel and Wuling brands with sales, manufacturing and distribution operations in Asia-Pacific, Russia, the Commonwealth of Independent States, Eastern Europe, Africa and the Middle East. The GM South America segment sells vehicles under the brands Chevrolet, Suzuki and Isuzu with sales, manufacturing and distribution operations in Brazil, Argentina, Colombia, Ecuador and Venezuela. It also provides automotive financing services through its subsidiary, General Motors Financial Co., Inc. (GM Financial). It finances its loan origination volume through the use of credit facilities and securitization trusts that issue...

Words: 2967 - Pages: 12

Toyota - Case Analysis

...EMBA 558 – General Management & Strategy Case Analysis of “Toyota in 2009: The Origins and Evolution of the World’s Leading Automobile Manufacturer” Toyota has grown its production from 100,000 in 1947 to 9.3 million in 2008, making it the number one automobile maker in the world. The astounding growth is due largely to Toyota’s manufacturing system, which contrasts sharply with the conventional mass production system of GM and Ford. A striking difference between the mass production system and Toyota’s manufacturing system is the amount of time it took to set up machines for stamping out automotive body parts. For Toyota, the quicker the time, the more economical and efficient the process was, which reduced the need for specialists and eliminated worker down time by increasing their productivity. In addition, the mass production system emphasized producing a limited product line in large quantities to gain economies of scale, while Ohno Taiichi at Toyota felt such long production runs created massive quantities that had to be stored in warehouses, which would not be cost-effective. More importantly, if the machine settings were wrong, such long production runs (e.g. 500,000 door handles) would result in a significant number of defects and be costly. Another key difference between the two systems was that the mass-production system could not accommodate customer tastes for product diversity, while Toyota’s manufacturing system could by making small......

Words: 1126 - Pages: 5

Swot Analysis Toyota Industriescorportaion

...Toyota Industries Corporation Company Profile Publication Date: 6 Mar 2009 www.datamonitor.com Datamonitor USA 245 5th Avenue 4th Floor New York, NY 10016 USA t:+1 212 686 7400 f:+1 212 686 2626 e:usinfo@datamonitor.com Datamonitor Europe Charles House 108-110 Finchley Road London NW3 5JJ United Kingdom t:+44 20 7675 7000 f:+44 20 7675 7500 e:eurinfo@datamonitor.com Datamonitor Germany Kastor & Pollux Platz der Einheit 1 60327 Frankfurt Deutschland t:+49 69 9754 4517 f:+49 69 9754 4900 e:deinfo@datamonitor.com Datamonitor Hong Kong 2802-2803 Admiralty Centre Tower 1 18 Harcourt Road Hong Kong t:+852 2520 1177 f:+852 2520 1165 e:hkinfo@datamonitor.com Toyota Industries Corporation ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth......

Words: 2621 - Pages: 11

Analysis of Toyota-Finalized

...Analysis of Toyota’s Marketing Strategy in the UK Market This paper is explain regarding on Toyota automobile industry in UK market. The main focus is on their strength and weaknesses as well as how the company maintaining their competitive advantage. Toyota is a car manufacturer that is the third largest manufacturer in the world. They are very inovative, customer oriented and well organized company. Eventhough Toyota is one of the main car manufacturer in the world, their market share in UK are not competitive. The strategic marketing objective is to increase sales by increasing the market for the product. Maintenance and implementation of the marketing objectives yields profit for the company. Toyota introduced relationship marketing to create brand loyalty for its product along with technical and financial support to the customer. Toyota is proceeding with its marketing strategy and already set up 227 dealerships across the UK. Toyota is oriented to customer and product. Product development is always the foremost activity in Toyota, which eventually relates with Toyota’s customer focus and marketing orientation. A marketing orientation is the recognition by the organisation of the primacy of customer values in exchange and the focusing of organisational thinking and activities on exchanges with customers. Toyota believes there are four key things that should be in the core of a business function: i) Marketing is the number one priority of a company; ii)......

Words: 509 - Pages: 3

Toyota Analysis

...Analysis of Toyota Motor Corporation By: Thembani Nkomo This paper will explore the external and internal environment of Toyota Motor Corporation, and suggest recommendations to sustain its competitive advantage. Analysis of Toyota Motor Corporation by Thembani Nkomo ANALYISIS OF TOYOTA MOTOR CORPORATION TABLE OF CONTENTS 1 COMPANY OVERVIEW 2 EXTERNAL ENVIRONMENT OF THE AUTOMOTIVE INDUSTRY 2.1 Industry Overview and Analysis 2.2 Industry Life Cycle 2.3 Industry Demand Determinants 2.4 Porter’s Five Forces 2.5 Industry Cost Structure Benchmark 2.6 Industry Competitive Landscape 2.7 Major Competitors 2.8 Key Success Factors in Industry 3 INTERNAL ENVIRONMENT OF TOYOTA 3.1 Core Competencies 3.2 Distinct Competency 3.3 SWOT Analysis 3.4 BCG Matrix: Internal Analysis of Toyota Portfolio 3.5 VRIO Framework Analysis 3.6 Toyota’s Efforts in Emerging Economies 3.7 Case Study: Toyota’s Successful Strategy in Indonesia 3.8 Strategic M&A, Partnerships, Joint Ventures, and Alliances 3.9 Analysis of Financial Performance 4 RECOMMENDATIONS 5 APPENDICES 6 REFERENCES Analysis of Toyota Motor Corporation by Thembani Nkomo 1. TOYOTA CORPORATE OVERVIEW: Founded in 1937, Toyota Motor Corporation is a Japanese company that engages in the design, manufacture, assembly, and sale of passenger cars, minivans, commercial vehicles, and related parts and accessories primarily in Japan, North America, Europe, and Asia. Current brands include Toyota,...

Words: 4841 - Pages: 20

Toyota Swot Analysis

...Business Policy Toyota was founded in 1937, Toyota Motor Corporation is a Japanese company that engages in the design, manufacture, assembly, and sale of passenger cars, minivans, commercial vehicles, and related parts and accessories primarily in Japan, North America, Europe, and Asia. Current brands include Toyota, Lexus, Daihatsu and Hino. Toyota Motor Corporation is the leading auto manufacturer and the eighth largest company in the world. As of March 31, 2013, Toyota Motor Corporation’s annual revenue was $213 billion and it employed 333,498 people. Toyota Motor Corporation competes in the automotive industry. The past five years were tumultuous for automobile manufacturers. Skyrocketing fuel prices and growing environmental concerns have shifted consumers' preferences away from fuel-guzzling pickup trucks to smaller, more fuel-efficient cars. Some automakers embraced the change by expanding their small-car portfolios and diversifying into the production of hybrid electric motor vehicles. Other automakers were more reluctant to shift their focus from big to small cars, expecting the price of fuel to contract eventually, bringing consumers back to the big-car fold. When fuel prices did fall during the second half of 2008, it was due to the US financial crisis ripping through the global economy. This had a domino effect throughout the developed and emerging worlds, with many Western nations following the United States into recession. Industry revenue fell about 15.4% in...

Words: 1235 - Pages: 5

Swot Analysis of Toyota

...1 SWOT Analysis of Toyota Strength and weaknesses are referred to as internal factors of the Company as their impact starts from within the Company, while opportunities and threats normally originates from outside of the Company, hence referred to as external factors. Figure 1: SWOT Analysis of Toyota Company (Internal Factors) Internal Factors | Strengths | Weaknesses | Management | Having competent and experienced management team and board members | Large size of management team reduces chances of moving fast into the targeted market, because of slow rate in decision making | Offering | Hybrid products that are customer friendly | Expensive in proofing the market that are right products for them | Marketing | Distribution of products into the market through wide range of identified branches | Expensive in establishing this distribution network | Personnel | Have good skilled workforce who are relied upon | The gap will be big if the employees left the Company | Finance | Improved revenues from sales made in the global market | Limited workforce and material may slow down the growth of the Company in relation to competitors | Manufacturing | Main supplier of material ensure fast and quality material | Different supply interests among the Company suppliers and other competitors. | R&D | Quality of products delivered is enhanced through out the period of doing business | | Figure 2: SWOT Analysis of Toyota Company (External Factors) External......

Words: 337 - Pages: 2

Toyota Analysis (Half Done)

...Porter’s Five Forces Bargaining Power of Supplier (Moderate) Toyota has different supplier for different parts of the automobile. Some of the suppliers are: - KEIPER: a supplier of rear seat assembly locks - TAC Manufacturing: a supplier for shift lever knobs - Tenneco: a supplier of exhaust components - Bridgestone: a supplier of tires - Samsung Electronics: creating a car mode App The suppliers for Toyota play a vital role in production. But, there are moderate population of suppliers and high overall supply. The limited population of suppliers can affect the production of Toyota. Because of the limited population, the bargaining power of supplier is high, but the high availability of supply used for manufacturing toyota’s products weakens the suppliers’ power. Thus, the bargaining power of supplier is moderate. Bargaining Power of Buyer (High) Toyota’s aim is to serve the middle income customer because the cars that they produce are affordable. The buyer purchase small volume of the products because cars are expensive. Because its aim is to serve middle income customers, toyota’s have a lot of buyer because the population of middle income customers is more than high income customers. The product is worthy because the quality is good, the price is affordable, toyota has its own mantainance service and the secondhand’s price is good. The switching costs is low because customers can easily change from toyota to competing firms at no extra cost. The customers......

Words: 3483 - Pages: 14

Umuc Toyota Tps Analysis

...the Production System at Toyota David Osborn Ebenezer Ogoke Lamar Pryor Loretta Inoni UMUC AMBA 640 9042- Dr. Wende Huehn-Brown Table of Contents Exercise #1: 3 Exercise #2: 9 Exercise #3 14 Exercise #4 20 References 24 Exercise #1: Executive Summary Since the early 1950’s Toyota has been in the business of manufacturing automobiles as a family operated company. Much of Toyota’s success has come from their ability to adapt to an ever changing market place, in both good times and in bad, while honoring its commitment to product safety and quality. This commitment has allowed them to consistently produce cars that meet or exceed that of their competition, while taking into consideration the impact on our environment. Through the years many types of cars can be associated with the Toyota brand, but it is the introduction of the Lexus line of cars in 1989 that has helped to keep Toyota at the forefront of innovation and design. Early in 2000 Toyota took on the daunting task of deciding where to manufacture the Lexus RX300. Through careful analysis it was decided that the Toyota Motor Manufacturing of Canada (TMMC) would get this task. How this decision was derived came from the efforts of an independent consulting firm called the Hawks. They utilized production analysis and concepts derived and refined out of Toyota’s Production System (TPS) from Andon to Yokoten, as well as, Grid Analysis and Decision tree to assess how best Toyota should expand its......

Words: 5993 - Pages: 24

Toyota Motor Analysis

...With the rising awareness in climatic changes, people are becoming more environment-conscious and any business that goes contrary to this is frowned at. LEGAL FACTORS : Any business that intends to survive in any environment must act as a law-abiding citizen. It is important for the business to know the regulations and rules required to do business in such an environment so as not to fall out with the law of the land. AUTOMOBILE INDUSTRY ANALYSIS The global automobile industry is dynamic and vast in nature. It comprises mainly of automobile manufacturers and suppliers. Some of the leading automobile companies in the world are discussed below: GENERAL MOTORS General Motors transitioned from an American car manufacturing company,founded in 1903, to the multi national automobile conglomerate it is today. GM,as it is popularly known, has placed itself as a global brand with its design model cars such as the Buick, Cadillac, Chevrolet, GM Daewoo, Hummer, Opel, Pontiac amongst others. It is currently ranked number two after Toyota in the auto industry with a market share of about 13.4%. FORD MOTORS : Founded in 1908 by the great automobile industrialist, Mr Henry Ford, the Ford car company is a global automobile company which deals in two core business: automobile and financial services. Its financial services include leasing, insurance, car rentals and warranties while its automobile unit focuses more on handling design, development, manufacture, sale and......

Words: 3632 - Pages: 15

Written Case Analysis of Toyota

... (Section: B) WAC #2 Toyota Motor Corporation: Lunching Prius Submitted To: Sir Aly Raza Syed Submitted By: Saad Shahzad (12046005-005) M. Umair Arif (12046005-092) M. Ahmad (12046005-099) Noman Zafar (12046005-043) M. Umar (12046005-020) Date of Submission: 13/04/2016 Introduction: The time of the case is December 7, 2006. Sakichi Toyoda is the founder of Toyoda Automatic loom works and has advised his son Kiichiro Toyoda to begin with the idea of developing small engines, and in 1937 it was named as Toyota Motors Corporation. Automobile industry basically operate in pickup trucks, luxury cars, SUV’s and powertrains. The geographical location of the company is Aichi prefecture Japan. Hiroshi Okuda was played the rule of key player In Toyota motors, who joined the company in 1955 and became president in 1995. Toyota motors are competing globally but they have also competitors in their own country like Nissan and Honda and they have global competitors as well such as The U.S Big three which is consists of General Motors (GM), Ford and Chrysler, Volkswagen and BMW. The company deals in Cars, SUV’s and Minivan etc. The general issue of this case should they push for a more aggressive timing of launch or given the technical problems or delay the program to ensure a smoother launch? Situational Analysis External Macro Environment Analysis DEEP-LIST Demographic *......

Words: 5452 - Pages: 22

Toyota: Analysis

...Toyota challenged the US car industry to develop quality compact, fuel efficient, economic vehicles at an affordable cost. They utilized the philosophies of American statistician Dr. William Edwards Deming to improve design, product quality, testing and sales. With such a strong history in quality and production efficiency will Toyota be able to recover from the current recall scandals? How should Toyota present itself to the consumer as it attempts to rectify this growing situation? How can they reinvigorate their sales and convince the public they can still provide a quality product? Industry The automobile industry "is considered to be highly capital and labor intensive." Majority of the revenue in this industry comes from selling automobiles but the parts market is highly profitable as well. Profitability of companies in this industry depends on the manufacturing efficiency, the quality of the product, and the marketing with which the product is advertised. Demand for automobiles is driven by employment and interest rates. Porter's Five Forces model is helpful in determining the intensity of competition and the level of profitability in a given industry and the Five Forces of Competition Framework for the automobile industry is shown below in Figure 1. Toyota Motor Corporation (Toyota) is a multinational corporation headquartered in Japan. Toyota is the world's largest automaker and has the US largest sales. Toyota also owns and operates Lexus and Scion brands and has......

Words: 2587 - Pages: 11

Toyota Case Analysis

...  CASE ANALYSIS CRISIS MANAGEMENT AT TOYOTA CASELET Toyota Motors Corporation, one of the largest automakers in the world. In January 2010, Toyota was forced to recall millions of cars after problems with braking, floor mats and acceleration pedals in its vehicles. The recalls even led Toyota to halt sales and production of eight of its most popular models. Due to growing number of recalls, sales plummeted thereby affecting the company's position in the global automotive industry. Analysts began to question Toyota's legendary quality and felt that the recalls represented a major failure on part of the company. After the recalls, Toyota went into crisis management mode and announced a fix for the accelerator problem. Various crisis management initiatives undertaken by the company to regain the trust of customers and restore its image as a quality automaker. As part of its crisis management process, Toyota placed ads in print and television media, involved executives and used social media platforms to address its customers. However, some analysts felt that the crisis communication team of Toyota was weak which led to a delay in identifying and addressing the situation. Crisis management experts were of the view that the image of Toyota would depend on how quickly it can fix the problems and how well it communicates with its customers. ISSUES: 1. Understand the importance of crisis management and various issues and challenges related to it. 2. Analyze whether......

Words: 1341 - Pages: 6