Under Armour Report

In: Business and Management

Submitted By wenjie
Words 12096
Pages 49
MQM 385

Summer 2008
Under Armour
Strategic Analysis
Team 2: Paul Huston. Ryan Marchand. Eric Webster. Rachel Eberle. Irén Ganèva. Lamar Wooley. Margaret Kobel.

Table of Contents

Executive Summary ___________________________________________________________2
External Analysis _____________________________________________________________3
Value Chain…………..…………………………………………………………………….3
Key Success Factors ……………………………………………………………………...7
Porter’s 5 Forces ……………...……………………………………………...…………..9
External Analysis Conclusion …………………………………………………………...12
Opportunities in the environment …………………………………………….....12
Threats from the environment …………………………………………………...14
Internal Analysis_____________________________________________________________16
Financials & Cash Flow Analysis ………………………………………………………16
Cash Position ……………………………………………………………………16
Financial Indicators ……………………………………………………………..16
Cash Flow ……………………………………………………………………….16
Internal Analysis Conclusions …………………………………………………….…….17
Strengths ………………………………………………………………………...17
Weaknesses ……………………………………………………………………..17
Competitive Strategies ________________________________________________________19
Current Corporate Strategy ….………………………………………………………..19
Integration position ……………………………………………………………...20 Diversification position …………………………………………………………21 Current Business Strategy ….…………………………………………………………23 Product positioning ………………………………………...………...…………23
Current Functional Strategy …….….…...…………………………………………….24
Quality ……………..…………………………….……….……………………..24
Innovation ……………..…………………………………….……………….…25
Customer Service ……………..……………………………………….….…….27
Efficiency ……………..……………………………….………………………..28
Future Strategic Direction ……………………………………………………………30
Corporate ………………………………………………………………………...30
Business …………………………………………………………………………31
Functional ……………………………………………………………………….35…...

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