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Understanding Business Research Terms and Concepts: Part 3

Determine which level of measurement— nominal, ordinal, interval, or ratio—is used in the following examples.

• The Association of Accountants is conducting a survey to determine the ranking of the top 100 accounting firms in the world.

• How many years did it take you to earn your college degree?

• On a questionnaire which asks for gender, males are coded as 1 and females are coded as 2.

• Respondents are asked to rate a list of high-tech companies as excellent, good, fair, or poor in terms of their service delivery.

• Cereal brands are arranged in an ordered sequence in which an equal interval exists between each point.

• LeBron James wears the number 23 on his jersey.

• The length of time it takes the winner of a marathon to cross the finish line.

• Students are asked to rank computer manufacturers.

• The brand of charge card used by a customer.

• The pin number used to access your checking account.

Which sampling method—simple random, systematic, stratified, cluster, convenience, judgment, quota, or snowball—is most appropriate for the following examples?

• The unemployment rate is calculated each month by the U.S. Bureau of Labor Statistics. The survey consists of 50,000 households in about 2,000 counties and cities in all 50 states.

• A researcher for Kraft Foods selects five states randomly, and then selects 10 supermarkets chains within each state to call for a phone survey as test markets for a new cookie.

• A new product researcher would like to investigate the use of virtual teams. After conducting an interview with a manager, she asks for the names of other managers that use virtual teams.

• A news reporter asks people on the street their opinion about the president’s new bill.

• Jamie select Denver,…...

...University of Phoenix Material Understanding Business Research Terms and Concepts: Part 3 Determine which level of measurement— nominal, ordinal, interval, or ratio—is used in the following examples. The Association of Accountants is conducting a survey to determine the ranking of the top 100 accounting firms in the world. RATIO How many years did it take you to earn your college degree? ORDINAL On a questionnaire which asks for gender, males are coded as 1 and females are coded as 2. NOMINAL Respondents are asked to rate a list of high-tech companies as excellent, good, fair, or poor in terms of their service delivery. ORDINAL Cereal brands are arranged in an ordered sequence in which an equal interval exists between each point. INTERVAL LeBron James wears the number 23 on his jersey. NOMINAL The length of time it takes the winner of a marathon to cross the finish line. ORDINAL Students are asked to rank computer manufacturers. ORDINAL The brand of charge card used by a customer. NOMINAL The pin number used to access your checking account. ORDINAL Which sampling method—simple random, systematic, stratified, cluster, convenience, judgment, quota, or snowball—is most appropriate for the following examples? The unemployment rate is calculated each month by the U.S. Bureau of Labor Statistics. The survey consists of 50,000 households in about 2,000 counties and cities in all 50 states. STRATIFIED A researcher for......

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...University of Phoenix Material Understanding Business Research Terms and Concepts: Part 3 Determine which level of measurement— nominal, ordinal, interval, or ratio—is used in the following examples. • The Association of Accountants is conducting a survey to determine the ranking of the top 100 accounting firms in the world. RATIO • How many years did it take you to earn your college degree? ORDINAL • On a questionnaire which asks for gender, males are coded as 1 and females are coded as 2. NOMINAL • Respondents are asked to rate a list of high-tech companies as excellent, good, fair, or poor in terms of their service delivery. ORDINAL • Cereal brands are arranged in an ordered sequence in which an equal interval exists between each point. INTERVAL • LeBron James wears the number 23 on his jersey. NOMINAL • The length of time it takes the winner of a marathon to cross the finish line. ORDINAL • Students are asked to rank computer manufacturers. ORDINAL • The brand of charge card used by a customer. NOMINAL • The pin number used to access your checking account. ORDINAL Which sampling method—simple random, systematic, stratified, cluster, convenience, judgment, quota, or snowball—is most appropriate for the following examples? • The unemployment rate is calculated each month by the U.S. Bureau of Labor Statistics. The......

Words: 729 - Pages: 3

...University of Phoenix Material Understanding Business Research Terms and Concepts: Part 3 Determine which level of measurement— nominal, ordinal, interval, or ratio—is used in the following examples. • The Association of Accountants is conducting a survey to determine the ranking of the top 100 accounting firms in the world. RATIO • How many years did it take you to earn your college degree? ORDINAL • On a questionnaire which asks for gender, males are coded as 1 and females are coded as 2. NOMINAL • Respondents are asked to rate a list of high-tech companies as excellent, good, fair, or poor in terms of their service delivery. ORDINAL • Cereal brands are arranged in an ordered sequence in which an equal interval exists between each point. INTERVAL • LeBron James wears the number 23 on his jersey. NOMINAL • The length of time it takes the winner of a marathon to cross the finish line. ORDINAL • Students are asked to rank computer manufacturers. ORDINAL • The brand of charge card used by a customer. NOMINAL • The pin number used to access your checking account. ORDINAL Which sampling method—simple random, systematic, stratified, cluster, convenience, judgment, quota, or snowball—is most appropriate for the following examples? • The unemployment rate is calculated each month by the U.S. Bureau of Labor Statistics. The......

Words: 729 - Pages: 3

...Understanding Business Research Terms and Concepts: Part 3 Determine which level of measurement— nominal, ordinal, interval, or ratio—is used in the following examples. • The Association of Accountants is conducting a survey to determine the ranking of the top 100 accounting firms in the world. Ordinal • How many years did it take you to earn your college degree? Ratio • On a questionnaire which asks for gender, males are coded as 1 and females are coded as 2. Nominal • Respondents are asked to rate a list of high-tech companies as excellent, good, fair, or poor in terms of their service delivery. Ordinal • Cereal brands are arranged in an ordered sequence in which an equal interval exists between each point. Interval • LeBron James wears the number 23 on his jersey. Nominal • The length of time it takes the winner of a marathon to cross the finish line. Ratio • Students are asked to rank computer manufacturers. Ordinal • The brand of charge card used by a customer. Nominal • The pin number used to access your checking account. Nominal Which sampling method—simple random, systematic, stratified, cluster, convenience, judgment, quota, or snowball—is most appropriate for the following examples? • The unemployment rate is calculated each month by the U.S. Bureau of Labor Statistics. The survey consists of 50,000 households in about 2,000 counties and cities in all 50 states. Simple random ...

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...University of Phoenix Material Understanding Business Research Terms and Concepts: Part 3 Determine which level of measurement— nominal, ordinal, interval, or ratio—is used in the following examples. • The Association of Accountants is conducting a survey to determine the ranking of the top 100 accounting firms in the world. Ratio • How many years did it take you to earn your college degree? Ordinal • On a questionnaire which asks for gender, males are coded as 1 and females are coded as 2. Nominal • Respondents are asked to rate a list of high-tech companies as excellent, good, fair, or poor in terms of their service delivery. Ordinal • Cereal brands are arranged in an ordered sequence in which an equal interval exists between each point. Interval • LeBron James wears the number 23 on his jersey. Nominal • The length of time it takes the winner of a marathon to cross the finish line. Ordinal • Students are asked to rank computer manufacturers. Ordinal • The brand of charge card used by a customer. Nominal • The pin number used to access your checking account. Ordinal Which sampling method—simple random, systematic, stratified, cluster, convenience, judgment, quota, or snowball—is most appropriate for the following examples? • The unemployment rate is calculated each month by the U.S. Bureau of Labor Statistics. The survey consists of 50,000 households in about 2,000 counties and cities in......

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...University of Phoenix Material Understanding Business Research Terms and Concepts: Part 3 Determine which level of measurement— nominal, ordinal, interval, or ratio—is used in the following examples. • The Association of Accountants is conducting a survey to determine the ranking of the top 100 accounting firms in the world. Ordinal • How many years did it take you to earn your college degree? Ratio • On a questionnaire which asks for gender, males are coded as 1 and females are coded as 2. Interval • Respondents are asked to rate a list of high-tech companies as excellent, good, fair, or poor in terms of their service delivery. Ordinal • Cereal brands are arranged in an ordered sequence in which an equal interval exists between each point. Interval • LeBron James wears the number 23 on his jersey. Nominal • The length of time it takes the winner of a marathon to cross the finish line. Ratio • Students are asked to rank computer manufacturers. Interval • The brand of charge card used by a customer. Nominal • The pin number used to access your checking account. Nominal Which sampling method—simple random, systematic, stratified, cluster, convenience, judgment, quota, or snowball—is most appropriate for the following examples? • The unemployment rate is calculated each month by the U.S. Bureau of Labor Statistics. The survey consists of 50,000 households in about 2,000 counties and cities in......

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...University of Phoenix Material Understanding Business Research Terms and Concepts: Part 2 Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why. 1. Question: The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. a. Answer – Exploratory: 2. Question: A food manufacturer wants to know the demographics of people who purchase organic foods. a. Answer – Descriptive: 3. Question: A firm is considering hiring American celebrity Paris Hilton to endorse its products. a. Answer – Causal: 4. Question: British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo. The company charges $30 one week and $15 the next week. a. Answer – Causal: 5. Question: This type of study attempts to discover answers to the following questions: who, what, when, where, or how much. a. Answer – Descriptive: 6. Question: A manufacturer investigates whether consumers will buy a new pill that replaces eating a meal. a. Answer – Exploratory: 7. Question: Cosmopolitan magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a female and male model to the other half of its readers to test differences in purchase response between the two......

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...Understanding Business Research Terms and Concepts: Part 3 Determine which level of measurement— nominal, ordinal, interval, or ratio—is used in the following examples. • The Association of Accountants is conducting a survey to determine the ranking of the top 100 accounting firms in the world. Ordinal • How many years did it take you to earn your college degree? Ratio • On a questionnaire which asks for gender, males are coded as 1 and females are coded as 2. Interval • Respondents are asked to rate a list of high-tech companies as excellent, good, fair, or poor in terms of their service delivery. Ordinal • Cereal brands are arranged in an ordered sequence in which an equal interval exists between each point. Interval • LeBron James wears the number 23 on his jersey. Nominal • The length of time it takes the winner of a marathon to cross the finish line. Ratio • Students are asked to rank computer manufacturers. Interval • The brand of charge card used by a customer. Nominal • The pin number used to access your checking account. Nominal Which sampling method—simple random, systematic, stratified, cluster, convenience, judgment, quota, or snowball—is most appropriate for the following examples? • The unemployment rate is calculated each month by the U.S. Bureau of Labor Statistics. The survey consists of 50,000 households in about 2,000 counties and cities in all 50 states. Simple Random • A researcher for Kraft Foods selects five......

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...Individual Assignment: Understanding Business Research Terms and Concepts: Part 3 Instructions Please highlight (like I just did) the correct answer and upload the entire document to the Assignments link by the due date in the syllabus. This is the only version of the assignment that will be graded. Do not use the matching shown on the Materials tab page for Week 5! 1 Which of the following shapes best represents a normal distribution as it is depicted graphically? A. Square B. Bell C. Triangle D. Star E. Hat For questions 2 through 4, consider the following array of numbers: 5 6 7 7 7 8 8 9 9 9 10 15 19 20 21 2. In the array provided, what is the mode? A. 7 B. 9 C. 10 D. 15 E. Both A and B 3. In the array provided, what is the median? A. 7 B. 9 C. 10 D. 15 E. Both A and B 4. In the array provided, what is the mean? A. 7 B. 9 C. 10 D. 15 E. Both A and B 5. The difference between the smallest and the largest values in a distribution is the _____. A. mean B. median C. mode D. range E. deviation 6. Which of the following is a bar chart arranged in increasing order by size? A. Control chart B. Simple bar chart C. Pareto diagram D. Histogram 7. Which of the following hypotheses is a null hypothesis? A. There is no difference in the monthly grocery bills of families with one child and families with two children B. Grocery bills vary according to the number of meals eaten outside the home C. Families with two children......

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...Understanding Business Research Terms and Concepts Part 3 Determine which level of measurement— nominal, ordinal, interval, or ratio—is used in the following examples. • The Association of Accountants is conducting a survey to determine the ranking of the top 100 accounting firms in the world. Ordinal • How many years did it take you to earn your college degree? Ratio • On a questionnaire which asks for gender, males are coded as 1 and females are coded as 2. Nominal • Respondents are asked to rate a list of high-tech companies as excellent, good, fair, or poor in terms of their service delivery. Ordinal • Cereal brands are arranged in an ordered sequence in which an equal interval exists between each point. Interval • LeBron James wears the number 23 on his jersey. Nominal • The length of time it takes the winner of a marathon to cross the finish line. Ratio • Students are asked to rank computer manufacturers. Ordinal • The brand of charge card used by a customer. Nominal • The pin number used to access your checking account. Nominal Which sampling method—simple random, systematic, stratified, cluster, convenience, judgment, quota, or snowball—is most appropriate for the following examples? • The unemployment rate is calculated each month by the U.S. Bureau of Labor Statistics. The survey consists of 50,000 households in about 2,000 counties and......

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...the world. • Ratio 2. How many years did it take you to earn your college degree? • Nominal 3. On a questionnaire which asks for gender, males are coded as 1 and females are coded as 2. • Ordinal 4. Respondents are asked to rate a list of high-tech companies as excellent, good, fair, or poor in terms of their service delivery. • Interval 5.Cereal brands are arranged in an ordered sequence in which an equal interval exists between each point. • Nominal 6. LeBron James wears the number 23 on his jersey. • Ratio 7. The length of time it takes the winner of a marathon to cross the finish line. • Ordinal 8. Students are asked to rank computer manufacturers. • Nominal 9. The brand of charge card used by a customer. • Nominal 10. The pin number used to access your checking account. Which sampling method—simple random, systematic, stratified, cluster, convenience, judgment, quota, or snowball—is most appropriate for the following examples? • Stratified 1. The unemployment rate is calculated each month by the U.S. Bureau of Labor Statistics. The survey consists of 50,000 households in about 2,000 counties and cities in all 50 states. • Cluster 2. A researcher for Kraft Foods selects five states randomly, and then selects 10 supermarkets chains within each state to call for a phone survey as test markets for a new cookie. • Snowball 3. A new product researcher would like to investigate the use of virtual teams. After conducting an......

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...Understanding Business Research Terms and Concepts: Part 3 Determine which level of measurement— nominal, ordinal, interval, or ratio—is used in the following examples. Put your answer to the side in the space provided. • Ordinal 1. The Association of Accountants is conducting a survey to determine the ranking of the top 100 accounting firms in the world. • Ratio 2. How many years did it take you to earn your college degree? • Nominal 3. On a questionnaire which asks for gender, males are coded as 1 and females are coded as 2. • Ordinal 4. Respondents are asked to rate a list of high-tech companies as excellent, good, fair, or poor in terms of their service delivery. • Interval 5.Cereal brands are arranged in an ordered sequence in which an equal interval exists between each point. • Nominal 6. LeBron James wears the number 23 on his jersey. • Ratio 7. The length of time it takes the winner of a marathon to cross the finish line. • Ordinal 8. Students are asked to rank computer manufacturers. • Nominal 9. The brand of charge card used by a customer. • Nominal 10. The pin number used to access your checking account. Which sampling method—simple random, systematic, stratified, cluster, convenience, judgment, quota, or snowball—is most appropriate for the following examples? • Stratified 1. The unemployment rate is calculated each month by the U.S. Bureau of Labor Statistics. The survey consists of 50,000 households in about...

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...Understanding Business Research Terms and Concepts: Part 2 Justin Wilson RES 351 Business Research 31 Mar 2015 Biman Ghosh Descriptive statistics is the term given to the analysis of data that helps describe, show or summarize data in a meaningful way such that, for example, patterns might emerge from the data. Descriptive statistics do not, however, allow us to make conclusions beyond the data we have analysed or reach conclusions regarding any hypotheses we might have made. They are simply a way to describe our data. Descriptive statistics are very important because if we simply presented our raw data it would be hard to visulize what the data was showing, especially if there was a lot of it. Descriptive statistics therefore enables us to present the data in a more meaningful way, which allows simpler interpretation of the data. For example, if we had the results of 100 pieces of students' coursework, we may be interested in the overall performance of those students. We would also be interested in the distribution or spread of the marks. Descriptive statistics allow us to do this. How to properly describe data through statistics and graphs is an important topic and discussed in other Laerd Statistics guides. Typically, there are two general types of statistic that are used to describe data: * Measures of central tendency: these are ways of describing the central position of a frequency distribution for a group of data. In this case, the frequency......

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...Understanding Business Research Terms and Concepts: Part 1 RES/351 January 12, 2015 Amy Ginsburg Understanding Business Research Terms and Concepts: Part 1 The research designs of quantitative or qualitative are methodologies used to measure information that is collected through various means of questioning. In the peer reviewed research articles summarized below, each methodology is utilized to collect the required data in similar business problems. Quantitative is used to help understand the attitudes of the employees at a company in India, while the qualitative methodology is used to obtain an in-depth understanding of employee business awareness. In the research article entitled, “What makes employees stay?: Exploring the dimensions in context of urban-centric business process outsourcing industry in India”, the author attempts to show why the current employees of the company choose to stay, helping overall retention. The author explains that the approach being used to collect the data will consist of a questionnaire or survey, by a large group of employees. This questionnaire measured the employees’ attitudes towards the “importance of the factors responsible for their sustenance in the organization” (Santoshi, 2013). While a questionnaire would be utilized to aid in the main data analysis, a telephonic interview would also be incorporated to help substantiate the data gathered. During this questionnaire process, simple random sampling would be used to......

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...Understanding Business Research Terms and Concepts: Part 1 Business research is the key to understanding how to promote sales and increase company efficiency. It helps managers to be successful, and prepares them to make smart business decisions to help the business grow. Companies may choose from a variety of approaches to conduct their research. Both qualitative and quantitative research methods are reliable in aiding to achieve success. But, no matter the approach or method of research taken, there will always be key points to look out for when doing business research. Such as, the importance in learning what makes your product or service stand out against other competitors in the industry and how to market it in that manner to consumers. Brands and Consumer Behavior Marketing to the appropriate target is the goal in which to be achieved for almost every business. When a business puts its focus on the needs and wants of their proposed consumers, the chances of reaching that consumer is more likely. In this research, a questionnaire was developed to explore the correlation of brand image and brand equity with consumer purchase intention. Meenaghan (1995) defines brand image as product knowledge that enables consumers to identify a specific brand. Blackwell, Miniard, and Engel (2005) describe how brand image has both tangible and intangible associations for consumers. Bhat and Reddy (1998) define brand image as an information prompt. When it comes to brand......

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