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In: Business and Management

Submitted By husker7777
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Pages 24
Concentrated Knowledge™ for the Busy Executive

Vol. 24, No. 11 (3 parts) Part 1, November 2002 • Order # 24-26

FILE: HANDS-ON MANAGEMENT

®

Real-Life Stories of How People Change Their Organizations

THE HEART OF CHANGE
THE SUMMARY IN BRIEF
By John Kotter and Dan Cohen

CONTENTS
The Heart of Change
Page 2

Increase Urgency
Pages 2, 3

If you’ve ever tried to change anything, you know how hard it is. How do you go about getting your message across to truly change people’s behavior? While most companies believe change happens by making people think differently, that isn’t the case. Instead, according to John Kotter and Dan Cohen, change happens when you make people feel differently. You have to appeal more to the heart than the mind. In this summary, you will learn about a new dynamic — the “see-feelchange” dynamic that fuels action by showing people potent reasons for change that spark their emotions. Built around the eight steps of change first introduced in Kotter’s bestseller, Leading Change, The Heart of Change gives straight advice on successful change — and true stories of companies making change happen.

Build the Guiding Team
Pages 3, 4

Get the Vision Right
Pages 4, 5

What You’ll Learn In This Summary
In the following pages, you will learn about: ✓ The Heart of Change: Why people succeed and why they fail at large scale-change and how you can use an eight-step path to success. ✓ The Need for Urgency: You will see why you must raise feelings of urgency so that people start telling each other “we must do something.” ✓ Building the Guiding Team That Gets the Vision Right: You need the right group of people with the right vision to start the change process. ✓ Communicating for Buy-in: You will send clear messages about change and remove barriers to those changes. ✓ Creating Early Wins and Not Letting Up: You will see why creating an early win is important and…...

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