Video Analysis

In: Social Issues

Submitted By mardrizzle
Words 1569
Pages 7
Video Analysis

Through out the course we have been wrestling with how the media is made and who influences it. A lot of time there are underlying narratives to stories produced in the media. They use everything from lighting to shot angles to make a certain impression on the viewer. In this essay I will do a video analysis on Adele’s song “Someone like you. My goal is to illustrate my understanding of the many ways media producers make meaning and how we interpret that meaning. I will use narrative and semiotic analysis to see what strategies are being used to make the video. Through a careful analysis of how the video is being made we can see what type of meaning is trying to be expressed.

Theoretical Frame To be able to do a video analysis it is important to understand semiotics. Semiotics is the discipline that studies the nature of any type of communication (Grossberg p.143). Its important to understand this does not only involve language but other forms of communicating such as traffic light codes, dress codes, or rolls that men and woman play. In all these things we are communicating with each other by using a system that we all understand and can relate to. Semiotics define that system as codes and those codes are constructed signs. For example the English language is a code that we use to communicate with each other. The code consist of words or signs that arbitrarily symbolize something for us. As mentioned above the traffic light is another code of communicating through signs such as red, green, and yellow. The signs themselves are chosen arbitrarily. By itself red does not mean stop but we choose that meaning for this system. Through that example you can see the importance of everybody understanding the sign in the code. Imagine how many accidents there would be if some people thought that red means go and green means go faster. We rely on each…...

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