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Brooksbank, R. 1994. The Anatomy of Marketing Positioning Strategy. Marketing Intelligence and Planning 12 (4): 10-14. Emerald Insight. (accessed September 14, 2011). Brown, M. 2009. Should My Advertising Stimulate an Emotional Response? (accessed September 20, 2011). Cognition. 2011. (accessed September 15, 2011). EmitAsia. 2011. Reader’s Digest English ED. (accessed September 20, 2011) Entertainment And Celebrity. 2007. Marketing Interactive (accessed 3 October, 2011) Hiam, A., and C. D. Schewe. 1992. The Portable MBA in Marketing. New York: John Wiley & Sons. Moriarty, S., N. D. Mitchell, and W. D. Wells. 2008. Advertising (8th edition). USA: Pearson Prentice Hall. Spence-stone, R., W. William, M. Sandra, and B. John. 2008. Advertising: Principles and Practice. Australia: Pearson Education Australia.

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