Viraj

In: Business and Management

Submitted By Virajbms22
Words 292
Pages 2
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REFERENCES:
Brooksbank, R. 1994. The Anatomy of Marketing Positioning Strategy. Marketing Intelligence and Planning 12 (4): 10-14. Emerald Insight. http://www.emeraldinsight.com/journals.htm?articleid=854258 (accessed September 14, 2011). Brown, M. 2009. Should My Advertising Stimulate an Emotional Response? http://www.wpp.com/NR/rdonlyres/87EE3217-40C3-41F3-837DEA4236C979BC/0/millward_brown_emotional_response.pdf (accessed September 20, 2011). Cognition. 2011. http://www.businessdictionary.com/definition/cognition.html (accessed September 15, 2011). EmitAsia. 2011. Reader’s Digest English ED. www.emitasia.com. (accessed September 20, 2011) Entertainment And Celebrity. 2007. Marketing Interactive http://www.marketing-interactive.com/news/1290 (accessed 3 October, 2011) Hiam, A., and C. D. Schewe. 1992. The Portable MBA in Marketing. New York: John Wiley & Sons. Moriarty, S., N. D. Mitchell, and W. D. Wells. 2008. Advertising (8th edition). USA: Pearson Prentice Hall. Spence-stone, R., W. William, M. Sandra, and B. John. 2008. Advertising: Principles and Practice. Australia: Pearson Education Australia.

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