Volvo Car Corporation

In: Computers and Technology

Submitted By tmmyl0714
Words 561
Pages 3
Volvo Car Corporation

The Volvo Car Corporation is a multi-million dollar operation; therefore, among the business comes finances, customers, employees, and various challenges; in which, all has to be manageable. With such a large company and with all these things taken into aspect, you have to wonder how the company manages to keep it all together and remain successful. With this evolving innovative world of technology corporations such as Volvo are able to implement new programs to improve the companies’ infrastructure. Volvo Car Corporation has done just that. In response the companies has integrated the cloud infrastructure into its networks by compiling data via internet and operates globally. It is now known that through the Volvo Corporation “data is now being captured for use within the vehicle itself, and also, increasingly, for transmission via the cloud back to the manufacturer” (“converting data into," 2011). In a recent case study it was stated that “Volvo is deploying a pilot solution based on Microsoft SQL Server 2012 Business Intelligence data management software and related BI technologies, including Microsoft SharePoint Server 2010 and Microsoft Office 2010” ("Volvo car corporation," 2012). The new advancement will provide clarity and efficiency, whereas, images and reports will be provided. The Power View, which will be included, creates a visual image for data and answers unexpected questions. In addition, SharePoint will enable employees and customers to work together along with the tools and resources needed. In return the corporation is able to transform data into knowledge by building better customer service reports and improving the manufacturing of their vehicles. Data is used to predict what could potentially happen and find a way to prevent it. For example, the Volvo Corporation is able to use the data and technology to track…...

Similar Documents

Volvo

...companies has been relatively small. One of the few exceptions to this has been Volvo, the Swedish motor vehicle manufacturer, which has been seen as a leader in innovations in work organisation since the 1970s. Indeed, it is probably not an exaggeration to say that in the 1970s, when it began moving away from traditional methods of car assembly, Volvo was more famous for its commitment to work humanisation than for the actual vehicles it manufactured (Blackler and Brown, 1978). As will be described below, Volvo's approach to reorganising vehicle production has evolved through a number of distinct phases: the abandonment of the assembly line in favour of group-based static assembly; the extension of group roles to include more collective responsibility and some decision-making autonomy; and the introduction of self-paced assembly work (Pontusson, 1990). It is also worth noting that the process of change was initially entirely management-driven (though the unions were involved or consulted on some aspects). The Swedish Co-determination Law, which came into effect in 1976, obliged firms to involve unions more but, in this instance, it may also have encouraged Volvo to be more radical in extending group work than might otherwise have been the case. However, through the 1980s in particular, the trade unions took a more proactive role. The move to more flexible forms of work organisation at Volvo went hand-in-hand with its move away from corporate bureaucracy and to more......

Words: 5885 - Pages: 24

Volvo

...Converting data into business value at Volvo Case Study 1 By Michael Miller To Dr. Darlene Ringhand CIS 500: Information Systems and Decision Making Strayer University Prince George’s MD Campus The cloud infrastructure that Volvo included into its networks was a very good idea. They applied this idea to all the aspects in their cars. The idea of including this technology in their product I’m sure customers today would love and depend on the technology. Volvo product has hundreds of sensors that generate data that is utilized not only by the car itself but also by the cloud back to the manufacturer. Volvo has systems that data is collected from a multitude of different things. The cloud that Volvo uses has the ability to share information about any particular vehicle and any problem that they may be having and stop issues before the vehicle fails to operate. Volvo Corporation transforms data into knowledge by having centralized data which will be able to make a lot more accurate predictions and by letting the company to get a chance to better target marketed campaigns and understand profitability of customers. Volvo performs forensic examinations to cars that were in accidents to understand problems with vehicles and take steps to help from them happening. The data is such at a high where Volvo can almost have real time analysis to help them in supplying great service to the customers. The real-time information system that Volvo has implemented is base of......

Words: 595 - Pages: 3

Volvo Case Study

...Volvo came onto the scene in 1927 on the island of Hisingen, Goteborg. Over the years, Volvo enhanced and developed a line of vehicles which is known for its quality and performance. “Volvo’s vision is to become the world’s leader in sustainable transport solution by the following: 1.) pioneering products and services for transport and infrastructure, 2.) driving quality and environmental care, and many other attributes. While technology is playing an aggressive role in society, Volvo branches off and showed its independence by adapting Cloud Computing. By implementing Cloud Computing, it haves it benefits such as “offering a way to get services that are very attractive to build the company, and take the IT resources and put them on things that are differentiators for the Volvo car company. Another benefit is that once it is put in place, it has no place to go but up and “continue to improve with time”. Volvo Car Corporation transform data into knowledge by creating vehicles with hundreds of sensors and CPU’s embedded throughout the car.  “Besides vehicle data gathered by sensors in and on the vehicle, we also collect visual information from four cameras. This gives us a good view of what happened in the car and on the road at any given point in time”. An example of the data transformation is when the central locking information is being taken for the use of the vehicle and then conveyed via the cloud back to Volvo. “Through the cloud Volvo is massing large amount of......

Words: 596 - Pages: 3

Volvo & Cloud

...VCC is recognized as a technological innovator & leader. It has bolstered its reputation for safety with such innovations as pedestrian airbags and traffic start-stop while accounting for the future with next-generation technologies like road-trains & car-to-car communications. Judge how VCC (Volvo Car Corp.) integrated the Cloud Infrastructure into its networks Volvo Car Corporation (VCC) integrated the Cloud Computing Infrastructure into its networks. VCC entered into a technological partnership with another reputed company, Ericsson, which specializes in, inter-alia, third-party outsourcing with reference to ICT (Information & Communication Technology). VCC seeks to leverage Ericsson's ICT experience in integrating the Connected Vehicle Cloud into its vehicle line. Future VCC cars will be able to access the cloud for infotainment, apps & communications. Neither VCC nor Ericsson has furnished any details of what features the system will incorporate. However, a look at similar systems adopted by competitors suggests that navigation, informational applications (such as point of interest locators) and Internet radio services are likely attributes. Lex Kersemakers, Sr. VP (Product Strategy & Vehicle Line Management) at VCC said, ‘Cloud infrastructure is a strategy input in VCCs’ investments for the future where we intend to take a leading position.’ Moreover, recent economic circumstances have prompted businesses to rethink and question if a......

Words: 1069 - Pages: 5

Volvo Case Study

...Running Head: Volvo Page 1 Volvo Case Study Assignment 2 Dr. Clifton G. Howell Sheryl Tumey CIS 500 27 October 2013 Volvo Page 2 Volvo is known for making quality cars that set a standard for safety and reliability, five of its 2013 models are ranked in the top 10 for quality, safety and reliability (USNEWS) Since it separated from Ford in 2010 they have made vast improvements in technology. Judge how Volvo Car Corporation integrated the cloud infrastructure into its networks. Volvo has taken innovation to a new level by integrating selling cars with the technology of Microsoft‘s Business Productivity Suite beginning right after the change in ownership. By using the cloud they are able to use the IT staff to focus on the car instead of building a program. They have successfully linked over one thousand supplier’s world wide since its inception. Volvo has also been able to link employees in sales, design and tech support, making problem solving a non issue. They have recently signed with Ericsson’s “Connected vehicle cloud platform” which will power in car applications and infotainment (Gigom.com). Explain how Volvo Car Corporation transforms data into......

Words: 606 - Pages: 3

Volvo Scania Merger Case

...THE VOLVO/SCANIA MERGER CASE |Maastricht University | | | | |School of Business & Economics | | | | |Place & date: |Maastricht 10. Dec. 2013 | | | | |Name, initials: |Michael Göpper, MG | |For assessor only | | |ID number: |I6069490 | |1. Content | | |Study: |Economics & Business Economics | |2. Language structure | | |Course code: |EBC1010 | |3. Language accuracy | | |Group number: |20 | |4. Language: Format & | | | | | |citing/referencing | | |Writing tutor name: |Heidi van Rooijen | |Overall: | | |Writing assignment: |Main Paper (Task 10) | |Advisory grade ...

Words: 2518 - Pages: 11

Case Study Volvo Car Corporation

...CLIFTON HOWELL CIS 500 01/26/2014 The Volvo Car Corporation is a multi-million dollar operation; therefore, among the business comes finances, customers, employees, and various challenges; in which, all has to be manageable. With such a large company and with all these things taken into aspect, you have to wonder how the company manages to keep it all together and remain successful.   With this evolving innovative world of technology corporations such as Volvo are able to implement new programs to improve the companies’ infrastructure. Volvo Car Corporation has done just that. In response the companies has integrated the cloud infrastructure into its networks by compiling data via internet and operates globally. It is now known that through the Volvo Corporation “data is now being captured for use within the vehicle itself, and also, increasingly, for transmission via the cloud back to the manufacturer” (“converting data into," 2011). In a recent case study it was stated that   “Volvo is deploying a pilot solution based on Microsoft SQL Server 2012 Business Intelligence data management software and related BI technologies, including Microsoft SharePoint Server 2010 and Microsoft Office 2010” ("Volvo car corporation," 2012). The new advancement will provide clarity and efficiency, whereas, images and reports will be provided. The Power View, which will be......

Words: 318 - Pages: 2

Village Volvo

...vending machine, magazines, and the local newspaper. It is the material purchased or consumed by the buyer, or the items provided by the customer. And village volvo maintains a continuing file on each vehicle it services. This history can help the mechanic to diagnose problems and also provides a convenient record if a vehicle is returned for warranty service on an earlier repair. It is volvo’s information. It is available from the customer or provider to enable efficient and customized service. And all small worn out parts that have been replaced are put in a clean box inside the car. It is the explicit services. Customers can observe by the sense. Finally it is implicit services. Customers have worry free after get repair. 2) How are the distinctive characteristics of a service firm illustrated by Village Volvo? ->First, volvo is basis of their 22 combined years of training and experience with the local volvo dealer, and they have earned a respected reputation for customers. It is volvo’s advantageous from other competitors. Second, they encourage clients to schedule appointments for the diagnosis and repair of specific problems. Then they provide for clients with a custom car care service that is unavailable at the other local dealer. So they can have distinctive characteristics of a service. 3) How could Village Volvo manage its back office like a factory? ->They get continuing information on each vehicle it services. This history can help the mechanic......

Words: 521 - Pages: 3

Volvo

...Volvo - Sunwind Volvo is a Swedish multinational which manufactures cars and trucks. Sunwind is one of its suppliers, which supplies door panels for the station wagon models of Volvo’s 240 and 740 series of cars to Volvo’s Torslanda plant in Sweden. Sunwind is a company of some 200 employees, and its product range consists of different interior fittings for the automobile and aeroplane industries. Sunwind has been one of Volvo’s main suppliers since the start. At Sunwind’s Save plant, some 100 Km from Torslanda, the production rate is 2,000 door panels per week for the 740 series and 1,000 for the 240 series. The assembly of panels is done in two assembly lines, one for each model. The panels are produced in eight different variants per line (two different covering materials in four colours). The role of Sunwind was like a subcontractor, as Volvo developed the prototypes and supplied the tools and raw materials to Sunwind. The completed doors with fittings were delivered to Volvo in different containers, each part in its own container. The product being bulky and colour-dependent, a large storage space, both adjacent to the assembly line at Volvo as well as in Sunwind’s own operations, was required. Volvo bought and collected the goods from the Save factory twice a week. Volvo anticipated that the market demand would increase by twice the current production and instructed Sunwind to plan for meeting the demands. Sundwind is now facing the task of planning for anticipated......

Words: 709 - Pages: 3

Volvo Case

...suppliers face the pressure of overstocked product. At present, China has a huge potential auto market that numerous car companies regard as the biggest overseas investment. To reduce the expense ofproduction, workforce and transport, component suppliers like Bosch and Delphi would also build production bases in China. Since 2012, Volvo has increased their procurement share in the Chinese market each year. The increasing number of suppliers allows Volvo to have more choices, and this reduce the bargaining power of Volvo’s suppliers. In order to further reduce the influence of the supplier, Volvo had built a new engine factory in Zhangjiakou. In addition, Geely has also extended their industrial chain, including car parts, transmissions and engines, Volvo can use this portion of the resources after it has been acquired by Geely. From the point of scale economy’s view, these two sources are a good way to control the cost at a low level, and also develop a sustainable advantage to weaken the supplier power. 2. Buyers - high bargaining power The arrival of the financial tsunami caused global auto market downturn. The Chinese market has begun to become the strategic focus for car companies. While the government gradually reduces the tariffs on imported parts and the appreciation of RMB currency convert reduces the cost of imports, it lowered the threshold for imported cars to enter the Chinese market. The growing number of choicesin the auto market has caused increased......

Words: 807 - Pages: 4

Volvo

...expand its business into high-end market of luxury vehicles through building up Volvo into a successful luxury brand. However, although the market position of Volvo is clear and both Geely and Volvo are full of confidence, the prospective seems very tough. Firstly, long positioned in luxury vehicle market, Volvo has a share in Chinese luxury vehicle market, but compared to other big brands, it is too small and growing very slowly. In 2010, Audi sold 225,580 cars, enjoying an increasing rate of 43.5% comparing to last year; Bens reached sales of 147,670 cars and an amazing growth rate of 115%; the sales of BMW was 169,000 cars which increased by 87%. Volvo, however, only sold 31,000 and increased by 36.2%. These figures are not only inferior to the three competitors, but also disappointing to the target of Volvo, which is to reach 200,000 sedans sales in 2015 with an annual increasing rate of 50%. Besides the low growth rate which is far behind market average, Volvo is also the one with the largest discount rate of selling prices. Although Volvo is quite ambitious to challenge Bens and BMW which Volvo sees as competitors, the image building and brand value of Volvo in Chinese luxury vehicle market are far inferior to the competing brands. Secondly, Volvo’s capacity is not large enough to support such an ambitious target of production. Currently, China market is only the fourth largest market of Volvo and the manufacturing has been outsourced. Volvo’s productivity is......

Words: 1288 - Pages: 6

Volvo and Geely

...Geely. Targeting the lower end of premium auto segment, historically, Volvo has focused on sustaining competitive advantage in safety through constant innovation. Over the last 82 years, the strategy has earned Volvo a strong brand equity and global recognition of its reliance and adherence to high safety standards. However, in 2000s it struggled with profitability due to increasing competition, changing customer preferences, and ineffective cost management and, finally, the recession. Discuss Geely’s strategy and competitive positioning in the auto industry prior to acquiring Volvo. In contrast to Volvo, Geely targeted the low cost-low quality budget segment, pursuing tier 2 and 3 towns in China. With relatively short history and small size, up until recently Geely had been mostly using the imitation strategy in its car design and production, which allowed for growth and increasing profitability. However, to accelerate growth of its modest market share, Geely has shifted its focus on technology in order to differentiate from the steep competition. Its competitive positioning is being in transition from low price advantage to technological advantage, with the objective to rapidly expand domestically and internationally. Why did Geely acquire Volvo? What are some of the merger integration challenges Geely faces, and how should they be addressed? There is very little overlap between Geely and Volvo in nearly all aspects of doing business – target market segment,......

Words: 1202 - Pages: 5

Village Volvo

...2 1. Village Volvo`s service package would include: Supporting facility: Butler Building with four work bays, an office and waiting area Facilitating goods: Replacement auto parts Information: CCVD, test drives, diagnostics, vehicle problem discussion Explicit services: Smooth – running automobile after performed services Implicit services: Worry –free auto repair, safety. 2. Village Volvo provides comfortable atmosphere for its customers (well equipped waiting room), complimentary additional services such as vacuuming which increase value of services received. They have also split their services between routine maintenance and general repairs in order to meet the time requirements of their customers. They will only bill what they estimate without the customer’s prior approval and they return all worn parts so the customer knows the services were performed. 3. Village Volvo currently operates in a business to consumer (B2C) environment where the customer is considered and is active in the entire service process. If Village Volvo was to run its repair operations more like a factory (which I don’t suggest), the consumer would just fill out a form as to what was wrong with the vehicle and Village Volvo would fix the problem and deliver the repaired car. Under this format they would be able to actually work on cars for a greater part of the day as they would no longer need to spend time interacting with the customer. Village Volvo would also be......

Words: 719 - Pages: 3

Volvo

...By splitting its target group by car range specific email communications, Volvo is consistently achieving extremely high response rates. In addition, the awareness of customers and prospects of the existence of Volvo’s newsletter is exceptional with up to 8 out of 10 recipients actually reading the newsletter on a regular basis. For almost 80 years, Swedish car manufacturer Volvo has committed itself to reach the highest security and safety standards which are then packaged into high quality, attractive Scandinavian design. Many new and exciting car models shape the face of the Volvo brand this year so it’s hardly surprising that Volvo is also pursuing new, innovative and successful ways of communication. Ë Efficiently Complementing Existing Marketing Tools with Email With the use of email marketing, Volvo are complementing its existing marketing mix, not only alongside traditional dialogue marketing campaigns but also to amplify its other online marketing methods – with the key objective being to measurably increase the response rates of all advertising tools. According to Oliver Engling, Head of Advertising and CRM at Volvo Cars (Germany) it’s clear that Volvo customers and prospects gather information and research online and therefore the most natural means of communication is via email. “This is why a continuous communication with our customers is vital for us and we place a high value on close......

Words: 637 - Pages: 3

Volvo - an Overview

...submit our term-paper on “Volvo - an overview”. In developing the report we have followed the format and instructions given by you. In every sphere of our report, we have tried our level best to make a good combination of learning from the Integrated Marketing Communication Course. We also tried to match our theoretical knowledge and the direct experience gathered during the preparation of our term-paper. In this report, we have tried to be as descriptive as possible for the convenience for the reader. Any clarification required & query needed regarding our report will be gratefully acknowledged. Yours obediently Mudassar Mahmood Khan Md. Matiul Islam Md. Abdur Rahman Bhuiyan Md. Ehsanul Haque ID No. 41018003 ID No: 40609063 ID No: 40610059 ID No: 41018044 18th Batch 9th Batch 10th Batch 18th Batch EMBA EMBA EMBA EMBA Dept. of Marketing Dept. of Marketing Dept. of Marketing Dept. of Marketing University of Dhaka University of Dhaka University of Dhaka University of Dhaka Executive Summary: Volvo Car Corporation, or Volvo Personvagnar AB, is a Swedish automobile manufacturer founded in 1927, in Gothenburg, Sweden. It is owned by Zhejiang Geely Holding Group. Volvo was originally......

Words: 8587 - Pages: 35