Walt Disney Corp. Values and Culture

In: Business and Management

Submitted By pwebster221
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Walt Disney Company; Maintaining the Happy Ending
Paul G Webster II
COM530
November 16, 2015
Aileen Smith

Walt Disney Company; Maintaining the Happy Ending
Section 1: Company Values and Culture
Walt Disney Company’s (here on in denoted with WDC) espoused values are as follows; innovation, quality, community, storytelling, optimist, and decency. While very broad subjects, they continue to define them within their website (http://disneycareers.com/en/working-here/culture-diversity/). Innovation to the WDC means a constant desire to change and update new technology to stay ahead of the curve. Quality standards are set to the highest possible bar, ensuring a lasting product, whether it be a movie, theme park, or show. They cultivate an extensive community of employees, executives, and customers through positive ideas and a focus on “entertainment experience for all generations to share” (http://disneycareers.com/en/working-here/culture-diversity/). They are committed to creating stories that are not only timeless, but inspiring as well. They demand an uplifting attitude focused on their trademarked happy endings. Finally, decency is expected not only from how they treat and are treated by their employees, but also in how their products come along. These espoused values are well translated into their enacted values. They have created their own city, Celebration, Florida, based on these principles and created the first privately zoned and maintained city (Stringham, Miller, & Clark 2010). This city follows their values of innovation, quality, community, optimism, and decency without fail. As to how it plays into their storytelling mission, further research would be required. Also, the WDC has begun to innovate their storytelling to include themes from different sexual orientations rather than their typical patriarchal and heterosexual history (Harry 2002).…...

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