“What Is the Advantages and Disadvantages of Shopping Online from the Consumers’ Perpectives”

In: Business and Management

Submitted By gacon2290
Words 4897
Pages 20
RESEARCH PROJECT

“What is the advantages and disadvantages of shopping online from the consumers’ perpectives”

Report from: Ta Duc Tam
Report to: Stella Kalfa

9 June, 2014

INTRODUCTION * Brief of the study

For several centuries ago, traditional shopping which means that consumers go directly to the shop, then choose and buy goods, at last come back home with them is a dominant method in trade industry. Nowadays, the development of e-commerce is pushing the popularity of online shopping. Only by connecting your computer or smart phone with the internet, opening the website and searching for goods, you can easily get whatever you need. This new method is known as the new fashion of shopping. Currently, in China, about one of four consumers is online shopper; while, this number in Europe and Korea is two of three. ( Jia-xin, et al. , 2010). It is obvious that the trend of shopping through the internet is growing more and more quickly. * Research question
The existing argument on whether shopping online is better than traditional shopping or not. Thus, my study will focus on answering the research question which is “ What is the advantages and disadvantages of shopping online from the consumers’ perpectives”. * Reseach objectives
The overall purpose of the research is to analyze what is the differences between traditional shopping and shopping online. Moreover, the research also evaluates the advantages and disadvantages of shopping online, thus consumers can decide which method they prefer for their shopping.
This research will be discussed in the following way: first, the literature reviews on some relevant theories and researchs which discussed some topics of shopping online . Second, the method which is established for this research design will be introduced. Third, data analysis, followed by the results will be presented properly…...

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