When Your Business Model Is in Trouble

In: Business and Management

Submitted By chanderp13
Words 6680
Pages 27
UN-HABITAT - WORKING GROUP A

Bottom of the Pyramid Approaches for Urban Sustainability
Background Paper – Draft 0
At the Fourth Session of the World Urban Forum held in Nanjing in November 2008, the private sector decided to organise two working groups which would be based on the themes of Urban Governance and Bottom of the Pyramid Approaches for Urban Sustainability. Through their work, the groups will also contribute to the preparation of Core Business Principles for Sustainable Urbanization that will be presented at the Fifth Session of the World Urban Forum to be held in Rio de Janeiro in May 2010. Given the challenge of urban poverty, with 1 billion slum dwellers projected to rise to more than 1.4 billion by 2020, UNHABITAT is well aware that the private sector is not merely a part of the solution, but instead is a vital partner that must be engaged if the world’s cities are to achieve sustainability. The challenge is first and foremost to address the shelter and basic services needs of low-income segments in urban areas. A further challenge is to scale-up operations through new partnerships in order to address the daunting challenge of rapid urbanization. Ensuring harmonious cities starts by dealing with the slums and finding affordable solutions for those deprived from decent housing and other essential services who find themselves systematically marginalized by mainstream urban market economics. The private sector can play a pivotal role in the process of empowering those at the bottom of the economic pyramid leading to a sustainable and stable urban community. This first draft is intended to guide the working group in the first place. The working group shall update its content and add recommendations based on concrete examples presented by the companies to be inserted in this document.

Prepared by Christine Auclair and Alban Jackohango Private Sector…...

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