Wine Wars

In: Business and Management

Submitted By juke73tan
Words 382
Pages 2
Global Wine War 2009: New World versus Old

Synopsis:

Commonly consumed for recreation or to enhance a dining experience, wine was once offered to the gods and pharaohs in Egyptian and Grecian times as a tribute. Subsequently, grape growth grew, and wine production evolved into an everyday drink for the common people. It was not until around the 1500’s when wine took a step upward, and nobility flaunted fine quality wines and dinner parties and soirees. With the rise in quality wines, production, distribution, and marketing soon came into effect. Starting with smaller hectares (1 hectare = 2.47acres), harvesting was originally done by manual laborers then centuries later, horses where introduced to the fields, which made cultivating larger parcels much easier. Larger parcels increased grape productions, and farmers found a surplus, that was sold to vintners and large wine producers. With this large production of wine, labels (wine producers) started to sell and trade to distant cities and countries. The introduction to glass bottles and proper storage techniques made wine last longer, which introduced a global market. Through the introduction of foreign markets, the graphing and cultivating of wines sprouted up in the New World, North and South America and Australia. The success of wines in the New World lessened the price of those in Eastern Europe, or Old World wines. A constant fight of production and quality between the two producers, New World wines, especially those of California were rated top of the chart in The Judgement of Paris, in 1976. This forum was to see who produced the best wines in a blind taste test, where California varietal went head to head with French vines, and the California wines took lead, even in the rematch. In the past decade or two, there has been an increase in the quality of wines sought after by “wine-o’s”.…...

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