Free Essay

Would Mickey Mouse Eat Shark's Fin Soup?

In: Business and Management

Submitted By nustar
Words 277
Pages 2
As a member of the top management at the Walt Disney Company, do you keep or delete shark’s fin soup from the wedding banquet menu at Hong Kong Disneyland?As a member of the top management team at the Walt Disney Company, I would delete shark’s fin soup from the wedding banquet menu at Hong Kong Disneyland. This would have been a cross-cultural market if we were to keep it, which I would have to use the designing effective marketing strategies for that specific market. The reason why I would delete shark’s fin soup from the wedding banquet menu is that shark species is one necessary part of ecosystems. Shark fin soup is a billion dollar industry responsible for killing millions of sharks every year. If there are a huge amount of sharks be killed, it will lead to quite a large number of small and medium-sized fishes loss of natural enemies and growing rapidly, thus seriously destroy the balance of marine ecosystems.  The article stated, “Hong Kong authorities stopped a shipment of 1,800 freeze-dried penguins that were being smuggled into mainland China”. If you don’t put a stop into it right now, this situation could get out of hands.     This is unsustainable and there is no way I would support such thing as a member of the top management team.  Typically, sharks are caught, their fins are removed, and they are thrown back into the water alive to die a slow death.  This is cruel and unacceptable and you have my word that this is not going to happen.…...

Similar Documents

Premium Essay

Cross Cultural Consumer Behavior

...Japan at the time. The mistake that Apple made when they released the iPhone in Japan was not the release itself. It only made sense to introduce the first of what would become a quickly-progressing line of high-end smartphones into arguably the most technologically savvy country in the world. The mistake was made in the marketing effort. The first problem was in the marketing analysis. When selling a product to a particular demographic it is extremely important to first understand what the needs are in that demographic that your product might meet. This is especially the case with technology, where advancements come at such a fast pace that everyone is always forced to look ahead in order to compete. Apple did an excellent job at this outside of Japan. They understood what people wanted in a smartphone and how they wanted to use it. But they made a glaring error when they made the assumption that Japan would be “just like everyone else.” Noting this fact is not to suggest that Apple should have necessarily delayed the release of the iPhone in Japan until they could add some of these additional features. That would have likely ended up being a never-ending effort that would negatively impact their progress elsewhere. But understanding where their strengths and shortcomings were in the Japanese market would have allowed them to better predict sales as well as shape their marketing campaign there in a way that highlighted the benefits of getting “on-board” with......

Words: 1562 - Pages: 7

Free Essay

History of Mickey Mouse

...Mickey Mouse Many years ago who would have believed a small little rodent creature would be the icon of not just a multi-billion dollar company, but a symbol of innocence, youth, and happiness. The icon of course is no other than Mickey Mouse, a character that has hundreds of different meanings to many different people. Mickey today is not the same mouse that first appeared in 1928. Mickey was once a mischievous, adventurer, and over the years has transformed into a cheerful, calm, educational tool. Mickey Mouse originally created to be only an animation appeared on the big screen on November 18, 1928. Mickey Mouse’s first appearance was in “Plane Crazy” (1928). This short film was about Mickey becoming a pilot as an attempt to impress his future girlfriend Minnie Mouse. His goal throughout the cartoon was to get Minnie to kiss him while flying the plane. He tries so hard to get the kiss that he leaves Minnie to no other choice, but to parachute out of the plane to escape. Shortly after this cartoon was made another one titled “ Gallopin’ Gaucho” (1928), but it was not until “Steamboat Willie” (1928) that Mickey became very popular. During Walt Disney’s time other cartoonists were trying out innuendo and sexuality, or trying to steal ideas from one another, the Walt Disney creations became original, enjoyable and something for the entire family, regardless of age to enjoy together. Mickey Mouse has a very unique personality that represents his founder Walt......

Words: 652 - Pages: 3

Premium Essay

Iphone

...Japan to Apple iPhone "No Thanks" and Would Mickey Mouse Eat Shark Fin Soup these two case studies shows what happens when consumer behavior and marketing mix in globalization goes very wrong. These two studies reveal how marketer think they are giving a wonderful product and service in the case of Apple's the iPhone and Disney the Shark's Fin Soup. Understanding the consumer’s behavior and the customs and values of the culture impacted these two campaigns. Apologies good media press and changes in the strategy to get the approval of the consumers. Both case studies points out the impact of technology and how it at first affected the campaigns for bad with negative that changed the reputation of both companys. Apple's dilemma was very embarrassing for the company with negative reports and predictions of how the iPhone was going to sell in Japan. The propaganda was already put out to the media about the Japanese saying No Thanks to Apple concerning the iPhone 3. Apple thought that Japan would be ecstatic with the new product but supposedly the opposite occurred with reports of weak showing of the iPhone3. Of course with Apple being the cutting edge in technology and innovation in the western world Japan did not feel the same way about Apple's iPhone3. First Japan was a hard market to try to get into the for Apple and their competition Nokia, and Motorola, whose attempts to grab Japanese customers were futile. So this was going to be a difficult campaign for Apple. At......

Words: 1514 - Pages: 7

Free Essay

Mickey Mouse

...ckey Mouse Many years ago who would have believed a small little rodent creature would be the icon of not just a multi-billion dollar company, but a symbol of innocence, youth, and happiness. The icon of course is no other than Mickey Mouse, a character that has hundreds of different meanings to many different people. Mickey today is not the same mouse that first appeared in 1928. Mickey was once a mischievous, adventurer, and over the years has transformed into a cheerful, calm, educational tool. Mickey Mouse originally created to be only an animation appeared on the big screen on November 18, 1928. Mickey Mouse’s first appearance was in “Plane Crazy” (1928). This short film was about Mickey becoming a pilot as an attempt to impress his future girlfriend Minnie Mouse. His goal throughout the cartoon was to get Minnie to kiss him while flying the plane. He tries so hard to get the kiss that he leaves Minnie to no other choice, but to parachute out of the plane to escape. Shortly after this cartoon was made another one titled “ Gallopin’ Gaucho” (1928), but it was not until “Steamboat Willie” (1928) that Mickey became very popular. During Walt Disney’s time other cartoonists were trying out innuendo and sexuality, or trying to steal ideas from one another, the Walt Disney creations became original, enjoyable and something for the entire family, regardless of age to enjoy together. Mickey Mouse has a very unique personality that represents his founder Walt......

Words: 334 - Pages: 2

Premium Essay

Psy 322 Case Analysis

...citizen’s lifestyle. The price of the iPhone plan was not competitive with the existing carriers. The placement of the phone should have been sold with a broad range of promotions. The promotions should have given reason to why the Japanese would want this cell phone over their existing brand. Apple should have encouraged other uses of the phone that they did not already have. Without the correct marketing mix strategy, there is a loss of motivation by the consumer to make the iPhone purchase. Would Mickey Mouse Eat Shark’s Fin Soup In the case study “Would Mickey Mouse Eat Shark’s Fin Soup”, Disney learned a tough lesson itself. In 2005, Disney in Hong Kong was planned to open. It had announced that it would serve shark fin soup at its wedding banquet. The shark fin soup is a Chinese favorite for two centuries. Disney wanted to look like the good American in China, so they tried to honor the Chinese tradition. The news of the soup outraged environmentalist. These groups are concerned that the growing wealth in China is causing them to indulge in rare species and that they could be extinct soon. One group printed up shirts with Mickey and Donald holding knives huddling over bleeding sharks. Although the whole shark population itself would not die out, there are some species that have fallen sharply, such as the decline of 98% in the hammerhead sharks (Bradsher, 2005). This bad publicity not only brought about negative merchandise for the Hong Kong Disneyland, but there are......

Words: 1164 - Pages: 5

Premium Essay

Mickey to France

...MICKEY GOES TO FRANCE: A CASE STUDY OF THE EURO DISNEYLAND NEGOTIATIONS Lauren A. Newell* In 1984, The Walt Disney Company (“Disney”) was riding the wave of success from its newest Resort,1 Tokyo Disney Resort (“Tokyo Disney”),2 which attracted 10 million guests3 in the first year alone,4 and its thoughts turned to further international expansion—this time, in Europe. After careful consideration of potential locations and preliminary negotiations with two European governments,5 Disney decided in 1984 to launch Euro Disneyland (“Euro Disneyland” or “EDL”)6 in Marne-la-Vallee, France. The ´ realities of opening and operating EDL in France were far different than Disney’s expectations when it began negotiations—so much so that the Resort narrowly escaped bankruptcy.7 For an “entertainment empire”8 like Disney, this was an unprecedented * Assistant Professor of Law, Ohio Northern University, Pettit College of Law; B.A., Georgetown University, 2004; J.D., Harvard Law School 2007. 1 As used herein, “Resort” refers to a Disney resort property, consisting of (unless otherwise indicated), Parks, hotels, all entertainment facilities, and the transportation systems that connect them. “Park” refers to a Disney theme park, including (unless otherwise indicated) the park grounds, rides, and attractions, and surrounding resorts, hotels, and other Disney-affiliated entertainment facilities. 2 Tokyo Disney was Disney’s third Park and first international venture, located in Tokyo, Japan. See...

Words: 12089 - Pages: 49

Free Essay

Soup

...“Duck Soup” Critical Analysis: Music and Mirrors What makes an action funny? Is it because there is a major consequence if a person messes up? Is it because the person has been hurt and not seriously? Or is it just the ridiculousness of the situation? These are questions that come up when anyone discusses humor. What exactly makes a situation funny is actually a combination of many factors. The truth is always easily mocked, which is why some comedy acts are so amusing. The Marx Brothers are very capable of doing Everyone has seen the big fuss that is put together whenever a visiting dignitary visits the United States. It is always so formal and stiff. The Marx Brothers turn this whole affair on its head. First, they mock the entrance of the man of honor. In real life the person is on time and makes a stately entrance. Although there is fanfare to welcome Groucho, the man himself is late. He enters, via fireman's pole, and asks what's going on. Then he proceeds to insult everyone there. Usually a real president makes some long-winded speech about how he is going to turn the country around, and rattles off a list of everything he's going to do. Groucho breaks into song about how he's going to completely make everyone's lives miserable. Everyone agrees to what Groucho's planning to do by singing back the lines he just said. This is a great way of poking fun at the government, since half the time it really can't keep......

Words: 1028 - Pages: 5

Premium Essay

Apple and Disney Case Studies

...strong seller worldwide, except in Japan. While some analysts had estimated that Apple would sell a million units of its latest iPhone in Japan, revised estimates put the number at more like 500,000 phones. So what’s the problem? The phone uses the faster 3G network and offers a touch screen. And Apple iPods and computers are popular in Japan. Well, it turns out that Apple iPhone’s use of the 3G network is not a big deal in Japan, because 3G access has been a standard feature on Japanese cell phones for several years. And as far as the touch screen is concerned, some Japanese consumers feel that they would have problems getting used to it. Perhaps the biggest hurdle facing Apple, however, is what the iPhone doesn’t have. Remember, Japanese consumers enjoy some of the world’s most technologically advanced cell phone features, such as “a high-end color display, digital TV-viewing capability, satellite navigation service, music player and digital camera.” Another “must have” feature in Japan, lacking in the iPhone, is “emoji,” which is clip art that can be inserted into sentences to make e-mails more attractive. In addition, many mobile phones in Japan allow their users to use their phones as debit cards or train passes. Source: Yukari Iwatani Kane, “Apple’s Latest iPhone Sees Slow Japan Sales,” Wall Street Journal, September 15, 2008, B3. Case Two: Would Mickey Mouse Eat Shark’s Fin Soup? Controversy started brewing at Hong Kong Disneyland even before the park opened......

Words: 465 - Pages: 2

Premium Essay

Apple and Disney Case Studies

...strong seller worldwide, except in Japan. While some analysts had estimated that Apple would sell a million units of its latest iPhone in Japan, revised estimates put the number at more like 500,000 phones. So what’s the problem? The phone uses the faster 3G network and offers a touch screen. And Apple iPods and computers are popular in Japan. Well, it turns out that Apple iPhone’s use of the 3G network is not a big deal in Japan, because 3G access has been a standard feature on Japanese cell phones for several years. And as far as the touch screen is concerned, some Japanese consumers feel that they would have problems getting used to it. Perhaps the biggest hurdle facing Apple, however, is what the iPhone doesn’t have. Remember, Japanese consumers enjoy some of the world’s most technologically advanced cell phone features, such as “a high-end color display, digital TV-viewing capability, satellite navigation service, music player and digital camera.” Another “must have” feature in Japan, lacking in the iPhone, is “emoji,” which is clip art that can be inserted into sentences to make e-mails more attractive. In addition, many mobile phones in Japan allow their users to use their phones as debit cards or train passes. Source: Yukari Iwatani Kane, “Apple’s Latest iPhone Sees Slow Japan Sales,” Wall Street Journal, September 15, 2008, B3. Case Two: Would Mickey Mouse Eat Shark’s Fin Soup? Controversy started brewing at Hong Kong Disneyland even before the park opened......

Words: 465 - Pages: 2

Premium Essay

Mickey Mouse Monopoly

...Mickey Mouse Monopoly The Mickey Mouse Monopoly documentary reveals the obscure social messages behind the animated films created by the Disney Company. Although we are conditioned to believe that these movies are pure forms of entertainment, further examination has proved that there are hidden messages concerning gender, race and class that Disney is instilling in the minds of children. The speakers in the documentary argue that Disney is extremely political and hides its ideas behind innocence, magic and fun. When masked by features that are appealing to a younger audience, it is difficult to realize these ideas without taking a closer look. One of the main controversies discussed in this video is the way that Disney portrays women in its productions. The way that females are shown is similar across all Disney films, even animal characters. They are shown having a seductive or entrancing way about them, large eyelashes, attractive bodies and large breasts. Doctor Carolyn Newberger, a psychology professor at Harvard University, pointed out the scene from Aladdin when Jasmine seduces Jafar to distract him while Aladdin tries to rescue her. This scene suggests to viewers that women can use their bodies to manipulate men in order to get what they want. Other ways women are portrayed in these films are vulnerable, weak, and always needing to be rescued by a male. Aside from gender, race is another issue that is often misrepresented in these productions. One example in......

Words: 660 - Pages: 3

Free Essay

Knorr Soup

...Can soups be a healthy snack in Bangladesh?? Can soups be a healthy snack in Bangladesh? With the winter season coming up Brand Managers at Unilever want to further strengthen Knorr in Bangladesh. But the most important question that remains for them is how they make top end unhealthy evening snackers consume soup instead of the shingara, samosas and burgers of the world. It has been 9 months since Unilever launched Knorr Soups and entered into the savory category. Given the size of the soup industry in Bangladesh, Unilever has placed a lot of emphasis on Chicken Mushroom and Chicken Ginger and the vegetarian variant Tomato. Each pack contains enough soup to serve two people. Knorr was launched with the most important proposition – the establishing the Knorr brand in the minds of consumers and pave a way for the entry of other product extensions in the future. Soup was launched at a time when a market, although small, was growing consumers at a were rapid pace, where the experience of real ingredients in its soups. Knorr soups contain real bits of chicken and vegetables that could be both visibly seen as well as tasted during experiencing goodness of soup at their homes and including it as a part of a more regular diet. The market was predominantly run by Nestlé’s Maggi brand which owned almost the complete market. Knorr was launched after extensive market research into the soup habits of Bangladeshi consumers. A qualitative research was also done on......

Words: 2248 - Pages: 9

Premium Essay

Shark Fin Soup

... Great White sharks are in danger, and if little things are changed in people’s daily lives, we may be able to reverse, or at least halt, the threat. One major problem Great White sharks face is finning. Finning is defined as the catching of a shark, pulling it aboard a boat, cutting off all of the shark’s fins, then throwing it back into the ocean to either be eaten alive or drown. Author Rebecca Tatum states in her academic journal “The Ecology and Controversy of Shark-Fin Soup” that “Shark-finning is increasingly illegal on a global basis; since 2004, at least sixty nations have banned the practice” (Tatum 6). Many specials have been aired (on Animal Planet) about the shark fin trade. One could see fins drying on rooftops for miles. Tatum also states “The extraordinary value of the fins, up to $2,000 per pound, incentivizes this wasteful practice” (Tatum 2). The price paid for these fins also encourages the practice to continue, despite it being illegal. Shark fin soup is an Eastern Asia delicacy. Being able to afford shark fin soup for special occasions is a marker of social status. Author Claudia Li, in her journal “Shark Truth: Stopping the Soup”, states “Shark fin soup is the “food of the wealthy,” elders used to say” (Li 1). Not only is the practice of finning cruel, it is also causing the Great White population to decline drastically. Author V.K. Dhargalker et al. in their academic journal “Shark Hunting -- An Indiscriminate Trade Endangering Elasmobranchs to......

Words: 2010 - Pages: 9

Premium Essay

Mickey Mouse Monopoly

...and how they have affected them even nowadays. One major point about Tim O'Brien’s work is how many situations hurt the soldiers’ lives. From the beginning, O'Brien starts his work by numbering the many things soldiers have to carry; C rations, knives, some photographs, and even some relatives’ distrust are some of the things they have to take every day in war. Little by little, O'Brien demonstrates how hurt invaded each soldier, how difficult it was to get used to a difficult and different environment, as he says; “Jimmy Cross did not want the responsibility of leading these men. He had never wanted it.” (167). In this extract, O'Brien shows how complicated it was for Lieutenant Jimmy to have this responsibility in the war, he probably would have liked to do something completely different. At the same time, O'Brien struggled when making the decision about whether or not going to war; it was something he couldn’t face at first. Moreover, the soldiers sometimes got desperate about the nonsense of war; many of them were there just because they had been drafted. For instance, some of these situations are proved when O’Brien says; “They moved like mules. By daylight they took sniper fire, at night they were mortared, but it was not battle, it was just the endless march, village to village, without purpose, nothing won or lost.” (15) In this point, O’Brien shows the ridiculousness of the situation; soldiers didn’t know what they were there for, also, it demonstrates how......

Words: 1086 - Pages: 5

Premium Essay

Case Study Analysis

...in Japan at the time. The mistake that Apple made when they released the iPhone in Japan was not the release itself. It only made sense to introduce the first of what would become a quickly-progressing line of high-end smartphones into arguably the most technologically savvy country in the world. The mistake was made in the marketing effort. The first problem was in the marketing analysis. When selling a product to a particular demographic it is extremely important to first understand what the needs are in that demographic that your product might meet. This is especially the case with technology, where advancements come at such a fast pace that everyone is always forced to look ahead in order to compete. Apple did an excellent job at this outside of Japan. They understood what people wanted in a smartphone and how they wanted to use it. But they made a glaring error when they made the assumption that Japan would be “just like everyone else.” Noting this fact is not to suggest that Apple should have necessarily delayed the release of the iPhone in Japan until they could add some of these additional features. That would have likely ended up being a never-ending effort that would negatively impact their progress elsewhere. But understanding where their strengths and shortcomings were in the Japanese market would have allowed them to better predict sales as well as shape their marketing campaign there in a way that highlighted the benefits of getting “on-board” with the......

Words: 1655 - Pages: 7

Free Essay

Case Study Analysis

...According to Frommer (2010), many Japanese consumers also believe they produce a better product than America does, therefore many Japanese consumers would buy Japanese brands over American brands. In the case of the iPhone, competing Japanese brands possess higher standards than the United States (Chen, 2010). Japan takes pride in advancing technology and it shows it this case. Another issue that Japanese consumers did not like about the iPhone was its platform. It was completely different than the platform consumers in Japan use. Many Japanese prefer phones that are android-based. According to Chen (2010), many Japanese do not own a computer; they prefer to use their mobile phones to conduct their everyday tasks, such as pay taxis, subway fares, bills, and buy food. The iPhone does not offer these features. Chen (2010) also believes that the need for a computer to update the iPhone was another factor that discouraged consumers in Japan to purchase the phone. Apple learned the hard way that the iPhone was not technologically advanced enough to compete in the Japanese market. The expectations of the Japanese was not completely researched or understood by Apple, and therefore failed in Japan. Apple failed to appeal to the Japanese culture and what the Japanese consumer expects of technology. Case Two: Would Mickey Mouse Eat Shark’s Fin Soup? Considering the success Walt Disney has had with Tokyo Disney in Japan, Disney is looking to expand to China. According to Holson......

Words: 1152 - Pages: 5